Tony Lu
Product Manager at Moso- Claim this Profile
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Bio
Credentials
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Verified Certificate for Product Management Fundamentals
edXSep, 2022- Sep, 2024
Experience
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Moso
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Canada
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Internet Publishing
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1 - 100 Employee
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Product Manager
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May 2023 - Present
- Implemented Merchant Profile page for diversified merchants by waterfall development and A/B testing. Increased user retention and click-through rate by 17% - Collaborated with cross-functional teams to create partnership events and marketing campaigns with Web3 platforms. Increased new user acquisition rate by 15% - Optimized product exposure by enhancing search engine optimization using keywords. Resulted in increased new user acquisition and organic traffic by 23% - Implemented Merchant Profile page for diversified merchants by waterfall development and A/B testing. Increased user retention and click-through rate by 17% - Collaborated with cross-functional teams to create partnership events and marketing campaigns with Web3 platforms. Increased new user acquisition rate by 15% - Optimized product exposure by enhancing search engine optimization using keywords. Resulted in increased new user acquisition and organic traffic by 23%
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YingZhong Law Offices
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United States
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Legal Services
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Product Management Intern
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Aug 2022 - Oct 2022
- Spearheaded construction of company mini program platform on WeChat. Resulted in attracting 1,000 new customers, and increased customers’ knowledge of immigration law - Planned, organized, conducted weekly streaming events through major streaming platforms to increase customer interactions and met the target customer conversion rate of 25% - Analyzed customer data information through cluster analysis. Resulted in increased advertisement delivery accuracy and customer conversion rate by 20% Show less
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Perfect World Entertainment
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United States
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Computer Games
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1 - 100 Employee
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Product Management Intern
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Jun 2021 - Aug 2021
- Investigated relationship between CSGO cosmetics, cryptocurrencies, and potential money laundering activities in the Chinese market. Prevented $1 billion+ suspicious funds been laundered - Evaluated user pain points by conducting user research, implemented solutions by collaborating with cross-functional teams which increase 10% DAU and 5% sales Designed expo stages and interactive activities during Expo event. Attracted more than 15,000 players to attend, which increased publicity of the game - Communicated with several stakeholders to host monthly in-game events to increase user loyalty and DAU by more than 25% Show less
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Sino IC Leasing
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China
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Financial Services
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1 - 100 Employee
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Venture Capital Intern
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Jun 2019 - Aug 2019
- Conducted due diligence on multiple semiconductor companies for potential investment opportunities through reported patents, and financial reports. Which led to 2 million dollars investment deal signed during next year. - Implemented cloud storage and local secure servers for company's financial data, HR, and management data. Prevented catastrophic data loss which could cost millions of dollars. - Implemented online Job websites like LinkedIn into the HR system, which helped the company to find more suitable applicants. Saved more than $50,000 for the company that was intended to use to hire head-hunting companies. Show less
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Education
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2021 - 2024
Indiana University - Kelley School of Business
Bachelor of Science - BS, Marketing & Busienss Analytics
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