Okay, let’s tackle this. So Tom Duthler has been running his own business for 64 years, which is a significant amount of time. His skills in customer service, management, sales, leadership, marketing, and team building are all in demand. However, his experience is largely in a family-owned business, which may not be directly comparable to other industries. Considering his age and the fact that he's been in the same role for most of his life, his rate might be on the lower side. Maybe around $75 per hour, which is a rough estimate considering his skills and experience.