Experience

eTicaret Kulübü
• Türkiye
• Broadcast Media Production and Distribution
• 1 - 100 Employee
• Founder

  • Jun 2020 - Present


YEM Kitabevi

• Türkiye
• Book and Periodical Publishing
• 1 - 100 Employee

• Ecommerce Consultant

  • May 2020 - Present

• Sales Marketing Manager

  • Mar 2019 - May 2020

• Ecommerce Manager

  • Apr 2018 - Mar 2019

  YEMKitabevi.com is an online bookstore selling architecture, engineering, art and culture books.- Lead E-Commerce business including management and evaluation of current platform as well as identification of best-in-class solution to support the business, - Develop and execute digital growth campaigns to increase online exposure for the brand. (paid advertising, Google Adwords, social media, email marketing, influencer campaigns, etc.)- Deep dive into analysis of SEO and create strategies according the data. - Improve processes like, software development, delivery and CRM.


Karabaş Derneği | Karabas Charity
• Chairman Of The Board

  • Feb 2015 - Present


Haytap Hayvan Hakları Federasyonu

• Senior Manager Ecommerce

  • Oct 2017 - Nov 2018

  HaytapShop.com is an online pet products store, whcih is founded for funding Animal Rights Federation projects ( HAYTAP ) in Turkey. - Created business partnerships for supply chain and drop shipping business model. - Developed and executed growth ideas for online brand management. - Designed processes for CRM, delivery and digital marketing. - Created online campaigns for animal rights awareness. - Lead the eCommerce and online marketing business. - Make SEO analysis and SEM strategies.



TarlaBurada.com

• Ecommerce Manager

  • Oct 2016 - Oct 2017

  TarlaBurada.com is an online healthy food store • Lead the operational processes as identified. • Management of social media and the customer relations operation. • Management of logistics operation. • Create online promotions, special events and support cross-channel marketing efforts. • Maintain on-line brand calendar, including e-mail; social media; and marketing initiatives. • Launch third party tools to improve e-commerce platform and increase customer acquisition • Prepare SEO and traffic reports. • Build new strategies to acquire more traffic and boost sales. • Develop new partnerships for product diversification. • Identify opportunities for business development. • Monitoring the software and interface performance, and create new ideas. • Manage and monitor day-to-day operations for e-commerce businesses to ensure minimal system issues. • Generate ideas for process optimization, and new product development



Gourmet Garage

• Türkiye
• Food and Beverage Services
• 1 - 100 Employee

• e-Commerce Consultant

  • Oct 2012 - Oct 2015

  As a freelance consultant, I executed the online food delivery service project for 12 branches. As a freelance consultant, I executed the online food delivery service project for 12 branches.



DerseGO

• Entrepreneur

  • Jul 2014 - Jun 2015

  DerseGo is an online marketplace, where you can buy and sell all types of private lessons online, from personal training sessions to guitar lessons. DerseGo encourages people to turn their abilities into a business model , receive online payments and get bookings in just a few minutes after signing up. Local people can discover and buy these lessons online in safety, through a visually beautiful site. DerseGo is an online marketplace, where you can buy and sell all types of private lessons online, from personal training sessions to guitar lessons. DerseGo encourages people to turn their abilities into a business model , receive online payments and get bookings in just a few minutes after signing up. Local people can discover and buy these lessons online in safety, through a visually beautiful site.



MarketZ-Internet

• Türkiye
• Technology, Information and Internet

• Co-Founder

  • Sep 2014 - May 2015

  MarketZ, e-ticaret ve ödeme sistemleri alanında oldukça deneyimli isimler Tolga Akyıldız ve Taner Ortakasapbaşı tarafından pazar yeri mantığıyla faaliyet gösteren girişim ve e-ticaret platformlarına güç vermek amacıyla kurulmuş bir çatı şirkettir. Her iki kurucu ortağın ekipleriyle birlikte deneyim ve uzmanlıklarını birleştirerek ortaya koydukları ilk platform, yenilikçi bakış açısıyla özel ders almak ve vermek isteyenleri buluşturan pazar yeri DerseGO.com oldu. DerseGO, iş modeli ile mesajlarıyla önemli medya mecralarında haber olmuş ve sektörün ve kamuoyunun dikkatini kısa sürede çekmeyi başarmıştır. MarketZ çatısı altında faaliyet gösteren DerseGO'nun mentorluğunu ise Yemeksepeti.com'un kurucu ortağı ve Galata Business Angels yatırımcısı Melih Ödemiş yapıyor.



Lityum Ltd. [ Garaj.org/dukkan ]

• Ecommerce Manager

  • Jan 2013 - Mar 2014

  During the startup phase of Garaj Dükkan, a new online musical instruments store, my roles were; • Responsible of business plan creation and set up of operational planning. • Created the online marketing strategy and the marketing plan. • Prepared the annual sales forecast and the cost analysis reports. • Created customer relationship management procedure. • Defined the details of e-commerce software development and the interface design. • Created logistic operation processes • Determined suppliers, shipping and payment system partners and completed the contractual procedures. • Identified the brand communication language for all processes. After Garaj Dükkan goes live, i was responsible for; • Lead the operational processes as identified. • Management of social media and the customer relations operation. • Management of logistics operation. • Monthly preparation of budget reports. • Create online promotions, special events and support cross-channel marketing efforts. • Maintain on-line brand calendar, including e-mail; social media; and marketing initiatives. • Launch third party tools to improve e-commerce platform and increase customer acquisition (Gittigidiyor.com, N11.com) • Prepare SEO and traffic reports. • Build new strategies to acquire more traffic and boost sales. • Develop new partnerships for product diversification. • Identify opportunities for business development. • Monitoring the software and interface performance, and create new ideas. • Manage and monitor day-to-day operations for e-commerce businesses to ensure minimal system issues. • Generate ideas for process optimization.



e-Ticaret Gazetesi

• Founder, Writer

  • Dec 2011 - 2014

  Türkiye ve dünyadan e-Ticaret haberleri.. www.eticaretgazetesi.com Türkiye ve dünyadan e-Ticaret haberleri.. www.eticaretgazetesi.com



İstanbul Kemerburgaz Üniversitesi

• Türkiye
• Non-profit Organizations

• Senior Trainer - Social Media & E-Commerce

  • Dec 2012 - Jan 2013

  Organized by İŞKUR and Istanbul Kemerburgaz University, worked as senior trainer, at the social media and e-commerce training program . For 2 months gave lessons about social media strategies and e-commerce market to 80 students. Organized by İŞKUR and Istanbul Kemerburgaz University, worked as senior trainer, at the social media and e-commerce training program . For 2 months gave lessons about social media strategies and e-commerce market to 80 students.



Vegatel

• Telecommunications
• 1 - 100 Employee

• e-Business Manager

  • Feb 2012 - Jul 2012

  During my work period in Vegatel, subsidiary company of GAMA Holding, i was responsible for; ( online human resources management project) • Preparing project documentation. • Preparing brief information for software development design team. • Preparing annual sales forecast and the cost analysis reports. • Creating Marketing plan • Develop new business partnerships • Preparing the action plan for B2B sales • Identify the brand communication language for all processes. • Preparing SEO and traffic reports. • Creating new strategies to acquire more traffic and boost sales. • Manage and monitor day-to-day operations to ensure minimal system issues. • Generate ideas for process optimization



The Building Information Centre

• Türkiye
• Information Services
• 1 - 100 Employee

• Head Of Ecommerce

  • Jul 2010 - Jan 2012

  * Managed retail online book store ( YEMKitabevi.com ) business. Achieved year-on-year revenue growth of 240%. * Planned and executed all marketing activities, including on-site merchandising, affiliate marketing, email marketing, search engine marketing and title-based/seasonal promotional offers. * Reviewed web analytics, developed recommendations for store/campaign optimization, and implemented these recommendations directly or via vendor partners. * Managed all aspects of content management for store catalog and promotional activity; coordinated development of assets using internal resources and external agencies. * Created and tracked weekly email marketing campaigns * Analyzed site performance and initiated improvements, including merchandising efforts, software development projects, and creative changes * Prepared annual sales forecast and the cost analysis reports.



Etc Marketing Co.

• Ecommerce Marketing Manager

  • Jan 2009 - Dec 2009

  * Developed plan for new eCommerce website ( Kirmizireyon.com - Lingerie ) . * Managed full project lifecycle: strategy, design, development, testing, and implementation. * Managed strategic site design to improve brand messaging, engage new users, and improve conversion. * Built relationships with vendors to manage all ecommerce technology partners. Integrated several third party technologies: site search, email marketing, and testing software. * Managed all aspects of content management for store catalog and promotional activity; coordinated development of assets using internal resources and external agencies.



Biproje

• Türkiye
• Education Management
• 1 - 100 Employee

• Co-Founder, Project Manager

  • Jan 2006 - Dec 2008

  * Created the idea of the countrys' first campaign marketplace, Kampanyam.net * Managed project lifcycle, software development, creative and marketing strategies. * Built affiliate relationships with the market leaders like Yemeksepeti.com, Teknosa etc. * Contacted to investors and achieved an investment of 150.000 USD for Kampanyam.net. It was one of the first investment for a digital company. * Managed the project successfully for 2 years. * Created the idea of the countrys' first campaign marketplace, Kampanyam.net * Managed project lifcycle, software development, creative and marketing strategies. * Built affiliate relationships with the market leaders like Yemeksepeti.com, Teknosa etc. * Contacted to investors and achieved an investment of 150.000 USD for Kampanyam.net. It was one of the first investment for a digital company. * Managed the project successfully for 2 years.



Idea Creative

• Australia

• Co-Founder

  • Jan 2003 - Jan 2006

  Interactive and Digital Advertising Agency Interactive and Digital Advertising Agency