Founder/Digital Marketing Director

• Sep 2018 - Present

- Social Media Strategy & Management - Marketing Consulting - Photography -Online Advertising - Blog/ Content Marketing - Influencer Outreach - Sales Funnel/ Website Development - Social Media Strategy & Management - Marketing Consulting - Photography -Online Advertising - Blog/ Content Marketing - Influencer Outreach - Sales Funnel/ Website Development

Fitness Instructor

• May 2021 - Jul 2023

Marketing Communications Specialist

• Feb 2023 - Jun 2023

• Provide high quality support to franchisees via email, training material, and phone calls to answer marketing related queries, and onboard new locations. • Social media management, including corporate and franchisee channels. • Content management - creation and management of various forms of creative for all markets, including print, graphics, video and seasonal campaigns. • Email campaign management. • Oversee internal and external communication, including designing and implementing engaging communication plans and managing Public Relation campaigns. • Monitor, analyze, and report on marketing program performance, providing actionable business insight and relevant trends. • Liaise with various freelancers, partners, and agencies. • Brand operations management to develop and enforce marketing and advertising brand standards. Show less

Social Media Manager

• Jan 2018 - Dec 2022

• Oversee the strategy, design, and execution of all communities and platforms channels: Facebook, Instagram, LinkedIn, Twitter, Tik Tok, Circle, etc. • Create, edit & publish all creative content (images and written) with Creative Team • Develop video scripts and manage execution of online ads, landing page videos, etc. • Develop content calendars and manage online communities. Grew online community from 25k to over 200k • Coordinate, run, and support Facebook & LinkedIn Lives as well as Live Zoom webinars with over 3k attendees • Created a podcast from scratch. Plan, Book, Record, Edit, Launch, Promote. Coaches on Zoom Drinking Coffee. • Design funnels, create and run advertising campaigns on Facebook, Google and LinkedIn. Managed 120k ad budget per month. Show less

Community Manager/ Social Strategist

• Jan 2020 - Aug 2022

Social Media Marketing Manager

• Feb 2019 - Jan 2022

• Oversee the strategy, design, and execution of all WBECS Group channels: Facebook, Instagram, LinkedIn, Twitter, etc. + Manage communities of over 200,000 professional coaches • Create, edit & publish all creative content (images and written) with Creative Team • Develop video scripts and manage the execution of online ads, landing page videos, etc. • Coordinate, Run, and Support Facebook & LinkedIn Lives as well as Live Zoom webinars with over 10k attendees • Monitor key metrics on a daily basis & make adjustments to strategy to increase engagement and conversions as needed • Design funnels, create and run advertising campaigns on Facebook, Google and LinkedIn. Managed 120k ad budget per month. Show less

Dance Instructor- Ballet & Technique

• Sep 2018 - May 2021

Tina has been dedicated to physical wellness and activity for most of her life. She enrolled in her first dance class at the young age of 3, right away it was clear to everyone that she loved to perform. Tina’s love for the arts grew stronger as she sought training in various styles of dance including Ballet (Cecchetti & R.A.D), Pointe, Contemporary, Lyrical, Jazz, Tap, and Hip Hop. Over the years she pursued her passion by furthering her dance education through lessons as well as workshops and later began to teach. For the past 8 years Tina has taught children of all ages (3- Adulthood) in recreational as well as competitive levels. Always seeking to improve her dance technique, Tina has trained at prestigious studios such as Dance Millennium Complex (LA & T.O), Broadway Dance Center (NYC), City Dance Corps (T.O), etc. She has also taken classes from famous choreographers and dancers including Blake Mc Grath, Travis Wall, Jesse Catibog, Ian Eastwood, Brian Friedman, Tom Richardson, Slam, Tina Landon, Cora Kozaris, Caroline Torti, etc… Tina’s hard work and passion awarded her distinction in Royal Academy of Dance examinations and the opportunity to dance for the highly revered BSD competitive program. Since then, her passion for the arts has continued to flourish as she focused on her artistry and sought out chances to choreograph and perform award wining numbers for various studios and teams. With a diverse background in classical dance, years of cheerleading experience, a love of yoga, and a past of acting in commercials, movies, and TV shows she brings a new flare to traditional styles. ​ Tina is very excited to join the ‘Aspects of Dance’ team as she continues to share her love for the art of dance. Show less

Digital Marketing Director

• Aug 2018 - Apr 2019

Social Media/ Digital Manager

• Oct 2017 - Sep 2018

• Managing social media accounts for clients, including but not limited to conducting social media audits and creating social media marketing strategies, creating social media content calendars, setting up and monitoring social media advertising campaigns, creating monthly social media marketing reports • Preparing client briefings and conducting research • Attending client meetings and making presentations • Managing internal and client email lists and newsletters • Writing professional blogs posts as part of social media and SEO campaigns • Internal and external correspondence • Proofreading/editing • Administrative tasks such as answering the phone and sorting the mail Show less

Digital Marketing & Communications Specialist

• Jun 2017 - Oct 2017

- Experience working remotely using various programs Teamwork, RingCentral ,Skype, HarvestTime etc... - Developed digital communications strategies for various brands - Wrote engaging content with various brand voices - Managed content and posting on Facebook, Twitter and Instagram platforms while tracking metrics for hits and audience interaction - Developed content calendars with both social and ad concepts (copy and graphics) - Scheduled postings on Hootsuite, Buffer, Facebook Business Manager etc. - Developed client blogs from initial idea conception, to content writing, and image sourcing - Set up and monitored ad spends on Google AdWords, Facebook Business Manager, etc. - Wrote email marketing copy and effectively managed multiple campaigns and lists on MailChimp - Created value ladders, sales funnels, and website layouts with LucidCharts - Maintained the creative direction of all campaign strategies Show less

Social Media Manager

• Apr 2016 - Oct 2017

- Managed social media planning for execution of marketing strategies and community management resulting in a significant increase in followers - Monitored online presence of company’s brand and engaged with users, strengthening customer relationships - Created and posted content on various platforms (created content calendars from photoshoot outlines, conducted photoshoots, and scheduled content ) - Managed social media planning for execution of marketing strategies and community management resulting in a significant increase in followers - Monitored online presence of company’s brand and engaged with users, strengthening customer relationships - Created and posted content on various platforms (created content calendars from photoshoot outlines, conducted photoshoots, and scheduled content )

Social Media Coordinator

• Mar 2015 - Apr 2016

- Scheduled posts on social media to engage followers while creating connections to increase sales and awareness - Managed Facebook, Twitter, Instagram and Pinterest platforms -Demonstrated the ability to upsell products using product knowledge to increase sales margins and customer satisfaction - Brainstormed and implemented ideas for promotions and events at Kelly's Bake Shoppe to increase sales and customer traffic - Responded to customer comments on various social media platforms (24hrs) - Oversaw several marketing campaigns/ contests via social media and in store Show less

Choreographer/ Dance instructor

• Sep 2013 - Mar 2016

- Demonstrated strong leadership skills by leading a variety of dance classes with varying ages of students - Practiced time management in order to finish choreographing in time for the year end show - Coached students and motivated students to improve in various styles of dance - Chosen to choreograph young professionals (certified teachers) in the year end performance while being the newest and youngest employee - Demonstrated strong leadership skills by leading a variety of dance classes with varying ages of students - Practiced time management in order to finish choreographing in time for the year end show - Coached students and motivated students to improve in various styles of dance - Chosen to choreograph young professionals (certified teachers) in the year end performance while being the newest and youngest employee