Tierra Purcell
Assistant Tv Media Buyer at River Direct- Claim this Profile
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Credentials
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Undergraduate Research
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Experience
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River Direct
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United States
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Broadcast Media Production and Distribution
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1 - 100 Employee
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Assistant Tv Media Buyer
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May 2022 - Present
-Assist Media Buyers with the development, management and monitoring of effective media plans Assist in negotiating media buys for National Cable, Broadcast, and Local Cable - Conduct market research, gathering information and rates from vendors for developing media plans Provide strategic recommendations to reach desired target audience - Maximize client budgets while maintaining campaign performance - Assist with analyzing and tracking active media campaign performance using the Core platform
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California State University, Long Beach
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United States
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Higher Education
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700 & Above Employee
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Upward Bound Coordinator
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Dec 2021 - Present
Coordinate Upward Bound’s (UB) Saturday Academy and Summer Program ❖ Supervise UB’s enrichment, Saturday Academy, and Summer Program staff members ❖ Responsible for tracking student’s participation efforts within Upward Bound Program ❖ Assist with coordinating enrichment activities sponsored by Upward Bound Program ❖ Responsible for completing and submitting required documents by university to attend an enrichment activity (Example: Youth Activity Forms) ❖ Responsible for creating Policy and Procedures Manual for sponsored UB’s events and projects ❖ Attend staff meetings, retreats, and professional development workshops and conferences
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Westcliff University
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United States
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Higher Education
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200 - 300 Employee
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Admissions Advisor
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Nov 2021 - May 2022
Guide initial and transfer F-1 students with application process - Give beneficial advice on educational needs - Analyze and ensure documents are in order and correct for application processing - Reach out to prospective students and inform them About programs at Westcliff University Guide initial and transfer F-1 students with application process - Give beneficial advice on educational needs - Analyze and ensure documents are in order and correct for application processing - Reach out to prospective students and inform them About programs at Westcliff University
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Foot Locker
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United States
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Retail
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700 & Above Employee
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Visual Merchandising Manager
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Apr 2017 - Nov 2021
April 2017- August 2018| Sales -provided excellent customer service by exceeding customer’s expectations -Sold over $2,000 in daily sales per work day -Hit 1 million dollars in sales August 2018- current | Visual Merchandising Manager -Became the first visual merchandiser of footlocker at Del Amo mall -Supervised team of up to 40 merchandising employees and monitored adherence to company standards -Traveled to different Footlocker and Footaction stored throughout Southern California to create aesthetically pleasing displays to showcase company products and increase sales -processed inbound shipping
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Regency Outdoor Advertising, Inc.
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United States
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Marketing Services
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Freelance Graphic Designer
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Feb 2019 - Jul 2019
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Marketing Intern
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Aug 2014 - May 2018
-Maintained the flow of social media including Instagram and Snapchat to inform and engage students and the community about sporting events -Worked with outside companies such as IN-N-OUT, Jet Blue, and Legends to increase retention and engagement -Oversaw halftime promotions which included games, seat upgrades, and gift card giveaways -Managed marketing for all sporting events and promoted future sporting events -Creatively came up with and implemented ideas for future events, posters, and half time activities
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Entertainment Lab
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United States
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Entertainment
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1 - 100 Employee
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Talent Management Intern
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2018 - Apr 2018
-Listen in on the interviewing process of new actors at the Entertainment Lab office -Navigate Breakdown casting platform, Lacasting casting platform, Castingfrontier casting platform, and Navigate IMDbpro platform -Make approximately 30 daily calls, write emails, schedule, and coordinate auditions, callbacks, holds and shoots between talent, talent agents, casting directors, producers and directors -Work closely with producers and directors to define casting needs and deliver casting options according to expectations through comprehensive talent binders
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Special Events Intern
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Feb 2017 - May 2017
-Coordinated florists, photographers, videographers, musicians, officiants and ceremony participants during rehearsals and pre-ceremony, ceremony and reception events -Fulfilled contractual obligations, including communications, vendor coordination, schedule creation, budget administration and rehearsal and day of event coordination -Converted community contacts into potential clients through networking, consistency and credibility -Coordinated florists, photographers, videographers, musicians, officiants and ceremony participants during rehearsals and pre-ceremony, ceremony and reception events -Fulfilled contractual obligations, including communications, vendor coordination, schedule creation, budget administration and rehearsal and day of event coordination -Converted community contacts into potential clients through networking, consistency and credibility
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STONEFIRE Grill
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United States
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Restaurants
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1 - 100 Employee
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Team Memeber
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Apr 2015 - Apr 2017
-Provided guest with fast efficient service -Ran the cooking line to ensure food was exceptional -Supported sales efforts by suggestively up selling food items which increased check averages -Applied communication and problem-solving skills to resolve customer complaints and promote long-term loyalty -Provided guest with fast efficient service -Ran the cooking line to ensure food was exceptional -Supported sales efforts by suggestively up selling food items which increased check averages -Applied communication and problem-solving skills to resolve customer complaints and promote long-term loyalty
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Apple Computer, Inc
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United Kingdom
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1 - 100 Employee
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Iphone Quality Assurance Technician
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Jun 2016 - Aug 2016
-Quality assurance technician for iPhones -determined what type of fail codes were required for the iPhones that were not properly working -Downloaded software onto the iPhones that have passed. -Quality assurance technician for iPhones -determined what type of fail codes were required for the iPhones that were not properly working -Downloaded software onto the iPhones that have passed.
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Assistant Researcher
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Dec 2013 - May 2015
-Targeted case study research by focusing on specific demographic parameters -Worked alongside with a professor to gather important research and review literature -Created abstracts and collected additional research to finalize themes in literature -Delivered effective oral presentations to staff and clients based upon data compiled from different research sources -Developed new surveys, questionnaires, tested survey links, and proofread documentation -Wrote research papers, reports, reviews, and summaries regarding new mothers in bi-racial/ethnic relationships
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Education
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California State University-Long Beach
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Sacramento Charter High school