Experience

Baestyle Oy - Yeppo & Soonsoo

• Finland
• Personal Care Product Manufacturing
• 1 - 100 Employee

• Ecommerce Manager

  • Aug 2023 - Present

  Webstore o development and management o usability and brand asset development o SEO optimization o creating articles o coordinating product content team Newsletter o optimizing layout, content and activity o creating content Brand asset management o Defining and implementing brand colors, assets and tone of voice Webstore o development and management o usability and brand asset development o SEO optimization o creating articles o coordinating product content team Newsletter o optimizing layout, content and activity o creating content Brand asset management o Defining and implementing brand colors, assets and tone of voice



Musti ja Mirri Oy

• Finland
• Retail
• 100 - 200 Employee

• Marketing Project and Production Leader

  • Jan 2022 - Aug 2023

  Project management and leading creative teams (internal and external) o managing briefs o overseeing production, timeline, budget and quality (brand guide, tone-of-voice), team’s workload, risk management o Securing deliveries to medias, stores and online o Communicating, setting, and adjusting priorities o Communication with cross-functional teams and agencies o Creative producer (campaigns, events), production arrangements Brand and tactical marketing campaign planning, creation and development (brand and tactical, products and services) o Marketing strategy, yearly and monthly plans o Online and offlice medias: print, OOH, programmatic display and video, paid some, always on (conversion, prospecting, retargeting), SMS, SEO o Store marketing actions (campaigns, openings, uplifts, etc.). o Own channel content and visuals planning and creation (webstore, newsletters, social media) o Event planning and coordination o KPIs: ROI, CTR, CPA, landing page views, traffic, CPC, TOM, CPM, reach, VTR, etc. Development projects and finding new ways of working. o Tendering (printing houses, ad agencies) Show less



Colliers

• Canada
• Real Estate
• 700 & Above Employee

• Marketing Coordinator

  • Dec 2020 - Jan 2022

  Jumbo-Flamingo is the biggest shopping centre in Finland measured by sales.Marketing and brand strategy development:• Brand renewal; merging two big brands as one.• Co-creating brand and marketing yearly plans and implementing those to operative actions. Offline and online marketing strategy and campaign planning.• Social media strategy and development.Project management of marketing multichannel marketing campaigns:• Long and short-term marketing action planning, organizing and monitoring production of campaigns. • Working as an event and marketing campaign producer.Head of communications:• Media relations, steering agencies, PR and influencer marketing.• Tenant and property operator cooperation.• Competitive tendering (e.g. advertising agencies).• Secretary of Tenant AssociationHands-on operative tasks:• Website administration.• Content creation for e.g. newsletters, website.Data-driven decision making:• Marketing campaign performance and website analysis.• Target group, consumer behaviour and competitor strategies’ analysis.Developing the shopping centre:• Finding new ways of working for small marketing team of two.• Different development projects; uplifts, renewing centre's customer guidance, etc. Show less

• Marketing Manager

  • May 2019 - Nov 2020

  Marketing and brand strategy:• Marketing and brand strategy and yearly plan, budget and bookkeeping.• Media contracts and purchases, agency partnerships.• Offline and online marketing strategy and campaign planning, event planning. SEO, SEM, etc.• Guiding Marketing Assistant’s work.Head of communications:• Media relations, steering agencies, PR• Tenant and property operator cooperation• Competitive tendering (e.g. advertising agencies)• Executive Director of Tenant AssociationData-driven decision making:• Marketing campaign performance and website analysis.• Target group, consumer behavior and competitor strategies’ analysis.Developing the shopping centre:• Finding new ways of working for small marketing team of two.• Different development projects; uplifts, renewing centre's customer guidance, etc.[substitute position | on parental leave 11/2019-11/2020] Show less

• Shopping Centre Assistant

  • Oct 2015 - May 2019

  • Communication with inner and outer stakeholders• Marketing material planning, coordination and production • Strategy and content creation of newsletter, social media and website• Marketing performance analysis (web and campaign)• Event planning and coordination • Secretary of Tenant Association• Reporting and analysing of sales and lease• Head of special leasing (pop ups)[on parental leave 3/2018-4/2019]



Plantagen / Plantasjen

• Germany
• Restaurants

• Product And Marketing Assistant

  • Jan 2015 - Oct 2015

  • Overseeing product selection and purchase orders, pricing • Product lifespan and warehouse management, sales reporting • Cooperation with sales teams, suppliers and other stakeholders • Planning and executing of chain marketing actions • Localizing international marketing actions • Content creation for social media, newsletters and website • Marketing actions and campaign analysis • Secretary of the Management Team • Internal communications • Loyal Customer program and registry management • Product portfolio upkeep and stock management Show less



Stockmann

• Finland
• Retail
• 700 & Above Employee

• Buying Assistant

  • Aug 2012 - Aug 2014

  • Assisting own department’s buyer in product portfolio development, pricing, business development and analysing of sales • Securing the achievement of sales and gross margin targets and inventory turnover together with the team • Loyal customer and campaign marketing • Purchase orders, invoicing, product portfolio roadmap • Competitor analysis • Assisting own department’s buyer in product portfolio development, pricing, business development and analysing of sales • Securing the achievement of sales and gross margin targets and inventory turnover together with the team • Loyal customer and campaign marketing • Purchase orders, invoicing, product portfolio roadmap • Competitor analysis



L'Oréal

• France
• Personal Care Product Manufacturing
• 700 & Above Employee

• Marketing Intern

  • Aug 2011 - Nov 2011

  • Product catalogues • Cooperation with sales team and stockists • Stock and product portfolio management • Competitor analysis • Product data upkeep and new product launches • Product catalogues • Cooperation with sales team and stockists • Stock and product portfolio management • Competitor analysis • Product data upkeep and new product launches