Experience

Design Boutique London Ltd
• United Kingdom
• Design
• 1 - 100 Employee
• Freelance Senior Digital UI Designer

  • Jun 2006 - Present


TVF Communications

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Freelance Senior Digital UI Designer

  • Oct 2022 - Aug 2023

  Designing responsive websites for healthcare professionals and patients Designing responsive websites for healthcare professionals and patients



outré creative

• United Kingdom
• Design Services
• 1 - 100 Employee

• Freelance Senior Digital Designer

  • Nov 2021 - Aug 2022

  Collaborating with the teams in London and New York to design wireframes, user flows, prototypes, UX / UI designs for websites and apps. Supply the approved assets to client or developer. Also vector illustrations and icons design for desktop and mobile websites. Mainly working in Sketch and Adobe Creative Suite. Collaborating with the teams in London and New York to design wireframes, user flows, prototypes, UX / UI designs for websites and apps. Supply the approved assets to client or developer. Also vector illustrations and icons design for desktop and mobile websites. Mainly working in Sketch and Adobe Creative Suite.



Brandfuel Ltd

• United Kingdom
• Events Services
• 1 - 100 Employee

• Freelance Senior Digital Designer

  • Mar 2021 - Oct 2021

  Responsive website design for a virtual technology conference event, based on approved wireframes. I set up the design system and components in Figma and designed the web pages across desktop and mobile. These included registration and login pages, workshop sessions and Live TV pages, profile pages and directories. Once the designs were complete I created prototypes for key stakeholder reviews, set out rationale where required and made changes to the designs based on the feedback provided. Upon design sign-off I prepared the required files and assets for the developers. Show less



Iris

• United Kingdom
• Advertising Services
• 700 & Above Employee

• Freelance Senior Digital Designer

  • Jan 2019 - Jan 2021

  As the lead designer on the Samsung Members app I was responsible for designing the BAU content, UI and prototypes for a loyalty app designed to help users get more from their Samsung device. Reporting to the Head of Design, I designed up to 20 pieces of editorial content and tips each month, promotional content for targeted offers and rewards, as well as key product launches, always ensuring consistency with the brand guidelines. This involved collaboration with strategists, account directors, project managers and the team of developers to exceed client expectations and create the most successful product possible. I also designed regular email newsletters, product key visuals, social media campaigns, storyboards, animated GIFs, digital display banners and landing pages for Samsung UK product launches. Show less



RAPP

• United States
• Advertising Services
• 700 & Above Employee

• Freelance Senior Digital Designer

  • Sep 2016 - Dec 2020

  Responsive UI design for a new healthcare website, including building the design system, components, and prototyping using Figma. Email design, development and testing for PayPal, L’Oréal brands and Ralph Lauren. Landing page designs, emails, social media assets and direct mail for Virgin Media. HTML5 digital banner design and development, plus supporting GIFs, for Waitrose. Responsive UI design for a new healthcare website, including building the design system, components, and prototyping using Figma. Email design, development and testing for PayPal, L’Oréal brands and Ralph Lauren. Landing page designs, emails, social media assets and direct mail for Virgin Media. HTML5 digital banner design and development, plus supporting GIFs, for Waitrose.



Craft Gin Club

• United Kingdom
• Food and Beverage Services
• 1 - 100 Employee

• Freelance Digital Designer

  • Jan 2019 - Feb 2019

  Magazine and blog design for a Gin subscription box. Magazine and blog design for a Gin subscription box.



Hunter Boot Ltd

• Freelance Digital Designer

  • Aug 2018 - Sep 2018

  Design a new set of personalised, automated CRM emails using Sketch. These included Welcome, Post Purchase, Lapse Prevention, Abandoned Basket and Refer a Friend emails. Design a new set of personalised, automated CRM emails using Sketch. These included Welcome, Post Purchase, Lapse Prevention, Abandoned Basket and Refer a Friend emails.



Ted Baker

• Retail Apparel and Fashion
• 700 & Above Employee

• Freelance Digital Designer

  • Aug 2017 - Jul 2018

  In this role I designed inspiring, mobile-first CRM emails across all territories to drive engagement and conversions. I worked closely with the CRM team to design emails using Photoshop and then I developed and tested the HTML files, before uploading the zip files to Salesforce. We created campaign emails, did tests, used personalisation and worked to a tight schedule across mens, womens and childrenswear. Copy was provided and I sourced and edited the relevant imagery. I also designed a printed direct mail pack including a personalised letter, printed booklet, discount vouchers and we used links to track engagement. I also designed landing pages for the eCommerce site and did some motion design when required. Show less



The Creativity Club

• Human Resources

• Freelance Digital Designer

  • Aug 2017 - Sep 2017

  Email design and bespoke template builds in Mailchimp. Email design and bespoke template builds in Mailchimp.



Expedia Group

• United States
• Software Development
• 700 & Above Employee

• Freelance Digital Designer

  • Jul 2017 - Jul 2017

  Digital design for landing pages, emails and social media mainly using Sketch and Photoshop. Digital design for landing pages, emails and social media mainly using Sketch and Photoshop.



Unilever

• United Kingdom
• Manufacturing
• 700 & Above Employee

• Freelance Digital Designer

  • May 2017 - Jun 2017

  Email design, development and testing in Litmus. This was for the Simple beauty range. Email design, development and testing in Litmus. This was for the Simple beauty range.



MBA

• France
• Wholesale Building Materials

• Freelance Digital Designer

  • Apr 2017 - May 2017

  HTML5 digital banner design, development and testing with supporting GIFs/assets for Investec. HTML5 digital banner design, development and testing with supporting GIFs/assets for Investec.



Deckers Brands

• United States
• Retail Apparel and Fashion
• 700 & Above Employee

• Freelance Digital Designer

  • Mar 2017 - Apr 2017

  HTML5 digital banner design, development and testing with supporting GIFs/assets, graphics for responsive web, email and social channels. This was working across brands including UGG, HOKA and Teva. HTML5 digital banner design, development and testing with supporting GIFs/assets, graphics for responsive web, email and social channels. This was working across brands including UGG, HOKA and Teva.



UM London

• United Kingdom
• Advertising Services
• 100 - 200 Employee

• Freelance Digital Designer

  • Feb 2017 - Mar 2017

  HTML5 digital banner design, development and testing with supporting GIFs/assets for Qantas Airways. HTML5 digital banner design, development and testing with supporting GIFs/assets for Qantas Airways.



PokerStars

• Ireland
• Entertainment Providers
• 700 & Above Employee

• Freelance Digital Designer

  • Feb 2016 - Jul 2016

  HTML5 banner design and development, static web banners and assets, email assets and social media assets across all territories/languages. HTML5 banner design and development, static web banners and assets, email assets and social media assets across all territories/languages.



Rebel Kitchen

• Belgium
• Restaurants
• 1 - 100 Employee

• Freelance Graphic Designer

  • Feb 2016 - Mar 2016

  Design and print-ready artwork of large format event graphics for exhibitions in the UK and USA, also design for press ads. Design and print-ready artwork of large format event graphics for exhibitions in the UK and USA, also design for press ads.



Air Charter Service

• United Kingdom
• Airlines and Aviation
• 500 - 600 Employee

• Freelance Digital Designer

  • Dec 2015 - Feb 2016

  Email design, development and testing in Litmus. Email design, development and testing in Litmus.



Mercer UK

• United Kingdom
• Professional Services
• 300 - 400 Employee

• Freelance Graphic and Digital Designer

  • Feb 2015 - Jan 2016

  UI design and Bootstrap development for a pension information website. Also design and print-ready artwork for printed literature and infographics. UI design and Bootstrap development for a pension information website. Also design and print-ready artwork for printed literature and infographics.



Lebara

• United Kingdom
• Consumer Services
• 500 - 600 Employee

• Freelance Digital Designer

  • Sep 2015 - Dec 2015

  HTML5 banner design and development, static web banners and assets, email assets and social media assets across all territories/languages. HTML5 banner design and development, static web banners and assets, email assets and social media assets across all territories/languages.



Wave MC

• Consumer Services

• Freelance Graphic and Digital Designer

  • Nov 2009 - Apr 2015

  Wireframes, UI design and front-end development for event websites. Interactive motion design. Large format event graphics and print-ready artwork for Dell. Wireframes, UI design and front-end development for event websites. Interactive motion design. Large format event graphics and print-ready artwork for Dell.



Change Digital

• Brazil
• Advertising Services
• 1 - 100 Employee

• Digital / UI Designer

  • May 2012 - May 2014

  Working with a small team of developers, I was the UI designer and front-end developer for this digital agency specialising in eCommerce and eLearning websites. Clients included a children’s eLearning website, an online food delivery service and eCommerce lifestyle stores. My role also included motion design for a number of eLearning courses, and commissioning character illustrators and voice-over artists for these courses. Working with a small team of developers, I was the UI designer and front-end developer for this digital agency specialising in eCommerce and eLearning websites. Clients included a children’s eLearning website, an online food delivery service and eCommerce lifestyle stores. My role also included motion design for a number of eLearning courses, and commissioning character illustrators and voice-over artists for these courses.



Scitec Instruments Ltd

• United Kingdom
• Appliances, Electrical, and Electronics Manufacturing

• Integrated Designer

  • Sep 2006 - Jan 2014

  Exhibition graphics and marketing. Exhibition graphics and marketing.



Creativeworks

• Advertising Services

• Graphic and Digital Designer

  • Feb 2007 - Oct 2009

  Wireframes, UI design and front-end development for various websites. Large format in-store displays for Sainsbury’s. Graphic design and print-ready artwork for brochures, newsletters and posters for AREVA. Brand identity, logo design, vector illustrations and presentation design for pitches. Wireframes, UI design and front-end development for various websites. Large format in-store displays for Sainsbury’s. Graphic design and print-ready artwork for brochures, newsletters and posters for AREVA. Brand identity, logo design, vector illustrations and presentation design for pitches.