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5.0

/5.0
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Lance Hood

If you are a professional who is looking for a career change or needs placement help Tom at Iowa Career Connection is where I would start. Meeting Tom for only a few minutes you feel like you have known each other for years. I have worked with a lot of people and I can tell you that Tom has an incredible gift of putting others first and thinking long term.

Meagan Davies, MS, NCC, LPC

I had the pleasure of working with Tom when I was with WGCL in Atlanta. He had an incredible gift of being able to listen to the needs of the broadcasting group and was strategic in how we could partner with Meredith publications. He was a great mentor and leader for me in the early stages of my career and did an amazing job helping my growth and development. I would work for him anytime and in any capacity.

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Credentials

  • Professional Certified Marketer
    American Marketing Association
    Jan, 2006
    - Sep, 2024

Experience

    • United States
    • Staffing and Recruiting
    • 1 - 100 Employee
    • Managing Partner/Owner
      • Sep 2016 - Present

      Iowa Career Connection is a boutique search firm connecting exceptional candidates with management and professional career opportunities in Iowa and the Upper-Midwest. We provide contingent, retained and contract placement. Our team focuses on accounting, finance, human resources and high-level executive professionals. Our clients are publicly traded and privately held and include local, regional, national and multinational firms including members of the Fortune 500. We serve employers across many segments of the economy, including energy, finance, agribusiness, insurance, healthcare, manufacturing, construction and public accounting. Our candidates, with whom we have careerlong connections, are experienced professionals and likely maintain advanced certifications relevant to their field, such as the CPA, or SPHR designation. They often hold focused undergraduate degrees as well as advanced degrees, such as the MBA. They may have extensive public accounting or industry experience and are motivated to advance their careers in service to an employer where they can deploy their skills and experience for growth. At the upper end of the career spectrum, we undertake consultative searches with discretion and accuracy on behalf of companies looking for C-Level talent (CMO, CIO, CTO, COO, CAO, CEO, etc.). Iowa Career connection has international reach through our membership in NPAworldwide, a member-owned cooperative recruitment network with over 240 trading partners. Top talent. Absolute integrity. Iowa Career Connection. Show less

    • United States
    • Book and Periodical Publishing
    • 700 & Above Employee
    • VP Digital Operations, Local Media Group
      • 2011 - Aug 2015

      • Oversaw the content management system (CMS) for web and mobile apps in 14 TV markets.• Hired a seven-member in-house digital ad trafficking team in less than six months.• Supervised SEO, Domain Authority and digital metrics monitoring for all digital properties.• Oversaw a 91% increase in overall page view traffic during this two year period.• Established 14 LLCs to manage ownership of an extensive Apple and Android app portfolio.• Represented Meredith Corporation on the board of Pearl TV.• Selected new CMS provider and negotiated a contract that reduced costs by over 50%.• Established social media content policies and procedures. Show less

    • VP Digital Solutions
      • 2005 - 2011

      • Established a digital-only sales management structure across all business units.• Oversaw 17% digital revenue growth against 8% broadcast growth exiting recession.• Committee member for the corporate re-branding project to introduce new corporate logo.• Grew digital revenues 29X, from $250K to $7.3MM in three years from 2005 through 2007.• Established online advertising as an important contributor to the Group's top-line growth.• Negotiated the transition to a new digital content management system (CMS) provider. • Launched the first news and weather iPhone apps for a large domestic TV Group.• Implemented the digital-first, “Digital Content Manager” newsroom management structure. Show less

    • VP Broadcast Solutions
      • 2002 - 2005

      • Developed branded "Better Homes and Gardens" sales marketing programs generating over $400 million in media placements over the fifteen-year life of the program.• Implemented aggressive sales marketing program in 2002 resulting in an unprecedented run of 16 consecutive quarters of sales growth, a "worst-to-first" revenue growth turn-around story for the Broadcasting Group among its publicly traded TV peers.• Established the "Broadcast Solutions" division as a central integrated marketing solutions provider for all station sales and marketing teams. Show less

    • Marketing Director
      • 2001 - 2002

      • Established the position of Sales Marketing Manager at each Meredith station across the U.S.• Focused on customized value-added promotions proprietary to Meredith stations.

    • Marketing Manager
      • 1998 - 2001

      • Pioneered the position of Corporate Marketing Manager for the Meredith Broadcasting Group.

    • United States
    • Higher Education
    • 700 & Above Employee
    • Iowa Freedom of Information Council
      • 1997 - 1998

      • Graduate Assistant at the Iowa Freedom of Information Council. • Oversaw Council communications on Iowa open meetings laws. • Graduate Assistant at the Iowa Freedom of Information Council. • Oversaw Council communications on Iowa open meetings laws.

    • United States
    • Broadcast Media Production and Distribution
    • 1 - 100 Employee
    • Reporter/Anchor
      • 1996 - 1997

      General assignment reporter and weather-caster for channel 5 (WOI-TV) in Des Moines. General assignment reporter and weather-caster for channel 5 (WOI-TV) in Des Moines.

    • United States
    • Broadcast Media Production and Distribution
    • 1 - 100 Employee
    • Reporter/Anchor
      • 1993 - 1996

      • Weekend anchor and general assignment reporter at KOTA in Rapid City, SD. • Bureau chief, ranging over the northeast quarter of Wyoming, including Sheridan and Gillette. • Weekend anchor and general assignment reporter at KOTA in Rapid City, SD. • Bureau chief, ranging over the northeast quarter of Wyoming, including Sheridan and Gillette.

    • United States
    • Technology, Information and Internet
    • Media and Marketing Account Executive
      • 1992 - 1993

      • Radio and print account executive. • Grew annual billing by over 100% year-over-year. • Wrote and directed many of the ads that aired on behalf of clients. • Radio and print account executive. • Grew annual billing by over 100% year-over-year. • Wrote and directed many of the ads that aired on behalf of clients.

Education

  • Drake University (MA), Boston University (BS)
  • Northwestern University
    NAB Management Development Seminar
    2006 - 2006
  • Drake University
    M.A., Mass Communication
    1997 - 1998
  • Boston University
    B.S., Mass Communication
    1986 - 1990
  • Colorado Academy
    High School, Denver, CO
    1983 - 1986
  • Graland Country Day
    Denver, CO
    1972 - 1983

Community

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