Experience

Popsa
• United Kingdom
• Manufacturing
• 1 - 100 Employee
• Creative Strategist

  • Aug 2023 - Present


MVF - 1st in the Sunday Times Best Companies to Work For

• Senior Creative Specialist

  • Apr 2022 - Jun 2023

  - The core function of my role is to build and develop new creative capabilities for our paid marketing channels, enhancing our ability to deliver high-quality customers to clients at massive scale.- Rapidly growing short-form vertical video to 6 figures of monthly gross profit, securing national award wins and nominations in the process- Centralising creative asset storage and democratising production across paid marketing channels, increasing scale of output and widening scope of capabilities- Running international UGC shoots across 6 countries to deliver localised relevant content to customers, with ROI in excess of 2000%- Introducing and leading 'Creative Disruptor Team' to give the space for long-term bets and exploration of new styles, techniques and formats- Building cross-channel creative data visibility and analytical models to feed back into creative production cycles- Developing DEI strategy to ensure we better represent all cultures and backgrounds in our marketing Show less

• Creative Specialist

  • Sep 2021 - Apr 2022

  - Moved into a cross-functional position with accountability for excellence in creative innovation across all paid marketing channels - Facebook, Google Display, YouTube, Native, LinkedIn, TikTok et al- Project manager for departmental Creative Roadmap, expanding our operational and analytical capabilities to improve our creative output- Primary liaison between Creative Services and Marketing teams- Establishing external relationships with ad platforms and the wider creative industry

• Biddable Marketing Specialist

  • Jan 2021 - Sep 2021

  - Increased responsibility for some of the largest and most complex growth opportunities within the department- Specialism in Creative Facilitation, acting as a bridge between Marketing and Creative teams to maximise the value of our creative output and testing

• Senior Biddable Media Executive

  • Sep 2018 - Jan 2021

  - Overhauled and subsequently led Paid Social team’s creative production processes to vastly increase oversight and quality of output whilst maintaining rate of delivery and performance- Established strong collaborative relationships with Brand and Video teams to deliver the above processes- Built data solutions for automated visibility on creative throughput and cycle time- Constructed and delivered training in Adobe applications such as Photoshop and After Effects, upskilling the team and engendering a culture of high creative standards- Made sizable impact on company culture and engagement through delivery of initiatives such as the 'Bid Awards', an annual awards ceremony I introduced, produce and host, and MarioKart and Smash Bros championships.- Interviewed prospective hires and audited recent hires as part of their probation assessments- Researched and advocated for action to address unconscious bias, and issues surrounding engagement and wellbeing in the workplace.- Winner of MVF's 'Hackathon' 2020 with the creation of an automated system for booking in cross-functional creative ideation sessions given minimal input Show less

• Biddable Media Executive

  • Sep 2017 - Aug 2018

  - Built high-quality marketing campaigns from scratch, including engaging creative content and relevant audience targeting.- Maximised performance on campaigns, delivering high quality leads and optimising return on investment.- Produced a pitch for a strategic overhaul of our Facebook activity, delivered to and adopted by senior stakeholders from across the business.- Part of a team of two developing YouTube as a new channel for the business, growing it from £0 to £20k gross profit within a month. Show less



UEA Students' Union

• United Kingdom
• Non-profit Organizations
• 100 - 200 Employee

• Bar Staff / Venues Crew

  • Dec 2016 - Jun 2017

  - Work at the Students' Union bars and as crew for the main Union venue, the LCR. - Utilisation of effective teamwork skills, often requiring quick rapport with unfamiliar faces, and the ability to think on my feet. - Welcoming, efficient customer service in the student bar - Familiarity with technical audio and lighting equipment, as well as compliance with health and safety regulations - Have acted as a runner for artists booked at the LCR, trusted with responsibility with the Union's vehicles and the band's money. Show less



Livewire1350

• Head of Visualisation

  • May 2016 - Jun 2017

  - Encompassed all responsibilities of previous role as Head of Design, with an expanded remit to include video, photography and short-form visual content.- Created and took charge of a Visualisation team, leading them through our projects and where necessary providing them with training in various design and video software.- Personally responsible for the station's largest ever rebrand, launched in the summer of 2016, and its associated design standards. - Implemented the new brand across a range of media, from our new website to social networks, from posters to T-shirts, and in every circumstance in which our audience is confronted with our station visually.- Created further brands for various events and projects throughout the year, making use of an array of Adobe Creative Cloud software. Show less

• Radio Presenter/Producer

  • Sep 2014 - Jun 2017

  - I spent the duration of my time at university as a presenter and producer for various shows and events at Livewire. - Most prominently among these is 'The Tom v Tom Show', which won Bronze for Best Entertainment Programme at the 2016 Student Radio Awards.- As well as being the co-presenter, I produced features, imaging and designs, all coming together to create something that really resonated with our student audience.- Strong knowledge of the Myriad playout system and use of Logic Pro X in particular for pre-recorded content and imaging.- Other projects include organising and producing Election Night broadcasts for the US Presidential and UK General Elections.- Took part in and eventually ran expansive outside broadcasts for the annual 'Derby Day' sports competition between UEA and Essex.- Key team member as presenter, producer and co-organiser in our annual 48-hour charity radiothons 'Jailbreak'.- Major contributor to the Student Radio Chart Show which is syndicated nationally.- Interviewed major nationally-recognised artists including Everything Everything and Bombay Bicycle Club. Show less

• Head of Design

  • May 2015 - May 2016

  - As Head of Design at Livewire I was responsible for maintaining the station's brand and producing graphics and promotional materials for our content and events.- Made extensive use of Photoshop and Illustrator in particular to produce visual content for the station.- Sat on the committee for the duration of the year, having a say in the general direction and decision-making of Livewire.



Secret Garden Party

• Entertainment
• 1 - 100 Employee

• Secret FM Crew Member

  • Jul 2016 - Jul 2016

  - At Secret Garden Party 2016 I joined the festival's dedicated FM radio station to help provide the weekend's revellers with music, news, interviews and exclusive sessions. - Before arriving I was asked to produce two hour-long mixes of chilled-out tracks to be broadcast at 6am to ease listeners back into a new day of the festival. - Whilst there I occupied a range of on-air roles, such as being given a slot to present, and producing other shows including that of Radio X presenter Toby Tarrant. - During my 6am-midday shifts I worked with a number of radio and music industry professionals, editing audio as it came in from across the site, assisting with the running of our social media output and liaising with artists to bring them on air. Show less



Lambda Films

• United Kingdom
• Media Production
• 1 - 100 Employee

• Intern

  • Sep 2015 - Dec 2015

  - As an intern at Norwich-based video production company Lambda Films, I largely took on a number of post-production tasks for projects on behalf of a wide range of clients, such as Signs Express, my own university (UEA) and the UK Caravan Club. - Required a strong knowledge of Adobe Premiere Pro and After Effects, as I edited video and audio, and produced motion graphics and titles. - Created a number of showreels for Lambda's own promotional purposes, to help populate their website with content and attract new clients. - Made forays into producing videos, sourcing locations and actors, and attending shoots where possible. Show less



BBC

• Italy
• Technology, Information and Internet
• 1 - 100 Employee

• Visualisation Team Volunteer, Radio 1's Big Weekend

  • May 2015 - May 2015

  - At Radio 1's Big Weekend in Norwich in 2015, I joined the BBC Visualisation Team backstage to shadow various team members and assist in the running of the online livestreams of the largest free ticketed music festival in Europe. - Directly responsible for ingesting social media interactions to then be broadcast on the livestream on a graphical overlay. - Assisted as a runner for the team during times when the livestream was not online. - At Radio 1's Big Weekend in Norwich in 2015, I joined the BBC Visualisation Team backstage to shadow various team members and assist in the running of the online livestreams of the largest free ticketed music festival in Europe. - Directly responsible for ingesting social media interactions to then be broadcast on the livestream on a graphical overlay. - Assisted as a runner for the team during times when the livestream was not online.