Therese Niedbala

Brand Creative Associate & E-Commerce Photographer at Jayson Home
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Location
Chicago, Illinois, United States, US

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Experience

    • United States
    • Retail
    • 1 - 100 Employee
    • Brand Creative Associate & E-Commerce Photographer
      • Feb 2022 - Present

      - Collaborates with cross-functional partners to develop and implement social media strategies across Instagram, Facebook, Pinterest and TikTok with the goal of growing brand awareness and engagement. - Manages Instagram account with 61k followers, develops and maintains social media calendar. - Grew organic feed reach by 33%, impressions by 78%, follower engagement by 20% and avg. story reach by 121% in 5 months following a new organic social strategy proposal and implementation. - Creates engaging brand assets, writes copy and serves as the “channel expert” to develop a tailored content approach for each social platform based on social listening and the social media landscape. Show less

    • Marketing Intern
      • Jul 2021 - Feb 2022

      - Worked alongside Brand Activator for planning, execution and management of LimeRed’s organic plus paid marketing strategies across social, site and email campaigns. - Implemented product marketing strategies, partnerships, customer service, and content calendars across Instagram, Facebook, LinkedIn and TikTok for RediSets™. - Collaborated with creative team to develop campaign and social content materials and presented monthly KPIs reports across each brand and channel to optimize content and marketing strategies. - Contributed to, promoted, and embraced B-Corp initiatives. Show less

    • United States
    • Entertainment Providers
    • 1 - 100 Employee
    • Model
      • Jul 2018 - Dec 2021

      Modeled on sets for commercial, fashion, and beauty brands, with familiarity of fashion and beauty trends, creative productions, photo and video shoots Modeled on sets for commercial, fashion, and beauty brands, with familiarity of fashion and beauty trends, creative productions, photo and video shoots

    • Ecommerce Project Manager
      • Nov 2020 - Jun 2021

      - Executed the launch of the Show & Tell brand, including 8 initial product collections, across Instagram, Facebook and Shopify site by working collaboratively with marketing director, creative teams, and UX team. - Presented digital marketing and advertising strategies based on KPIs and data tracking to optimize multi-channel strategies and content. - Oversaw budgeting and implementation of marketing initiatives. - Executed the launch of the Show & Tell brand, including 8 initial product collections, across Instagram, Facebook and Shopify site by working collaboratively with marketing director, creative teams, and UX team. - Presented digital marketing and advertising strategies based on KPIs and data tracking to optimize multi-channel strategies and content. - Oversaw budgeting and implementation of marketing initiatives.

    • Sales and Visual Merchandising Associate
      • Oct 2020 - Jan 2021
    • Philippines
    • Apparel & Fashion
    • 1 - 100 Employee
    • Editorial Lead/Business Development
      • Aug 2018 - Mar 2019

      Met deadlines remotely with cross-functional team communication and copy edited two print publications with 15-30 stories. Directed and strategized intern program campaign. Contributed to brand growth, business strategies and partnerships. Met deadlines remotely with cross-functional team communication and copy edited two print publications with 15-30 stories. Directed and strategized intern program campaign. Contributed to brand growth, business strategies and partnerships.

    • United States
    • Newspaper Publishing
    • 700 & Above Employee
    • Editorial Intern
      • Oct 2017 - Dec 2017

      • Sorted and organized thousands of film negatives to separate nitrate negatives from acetate negatives • Offered input into valuable collections of historical photographs • Coordinated and communicated data and notes with a team of 2 others • Sorted and organized thousands of film negatives to separate nitrate negatives from acetate negatives • Offered input into valuable collections of historical photographs • Coordinated and communicated data and notes with a team of 2 others

    • United States
    • Retail
    • Photographer
      • Feb 2017 - May 2017

      Reported to creative director for weekly assignments involving photography, research and strategy. Pitched, produced and photographed a look book involving 2-5 models, styling and makeup artists with PR Assistant. Reported to creative director for weekly assignments involving photography, research and strategy. Pitched, produced and photographed a look book involving 2-5 models, styling and makeup artists with PR Assistant.

Education

  • Columbia College Chicago
    Bachelor's degree, Marketing
    2016 - 2020
  • University of Lille 1 Sciences and Technology
    MAUI Semester Exchange Program, Fall 2019
    2019 - 2019

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