Experience

• 

  Grosso Group

  • Owner/President
• 

  Grosso Group

  • Owner/President

    • Jan 2009 - Present

    The Grosso Group provides advertising management services to businesses looking to maximize their market reach and generate high quality leads through creative targeted marketing. With one of the best creative teams in the industry, The Grosso Group will ensure that your business gets individuali...

• 

  NECN

  • VP General Sales Manager

    • Mar 2000 - Oct 2008

    At NECN, Ted planned and implemented annual sales plans and marketing strategies related to the sale of advertising on NECN and NECN.com. Under his guidance, NECN's revenue doubled since 2000 growing by an average of 8% per annum which was 50% higher than the industry average. NECN had extremely small viewership levels reported by Nielsen Media Research. Ted recruited, trained and managed 12 employees in both the sales and traffic departments. He developed productive and mutually rewarding relationships with major accounts such as General Motors, Dunkin Donuts, New England Ford, Bank of America and Mercedes-Benz to name just a few.

  • National Sales Manager

    • Jan 1998 - Mar 2000

    Managed national rep firm; achieved all sales targetsManaged national accounts and steadily increased market share Developed effective proposals using qualitative research resulting in sales opportunities Consistently met or exceeded assigned sales goals throughout entire time in this positionNamed Employee of the Quarter in 2nd Q 1999 Named top NSM in the USA by Regional News Reps (RNR) and News Channel Association of America

  • Local Sales Manager

    • Jan 1996 - Jan 1998

    Managed seven local Account Executives, sales support staff and traffic department Developed and maintained key local relationships Led local sales team to success in meeting annual sales goals for the first time in company history by creating a demand on inventory and developing strategic sponsorship ideasImplemented and structured local advertising sales inventory for use by cable affiliatesDeveloped network media kit and all sales collateral materials to support activities

  • Senior Account Manager

    • Mar 1994 - Jan 1996

    Called on businesses and agencies to sell advertising time Top sales person in 1995 and 1996; achieved 135% of assigned sales targets, up 50% from 1995Instituted effective marketing programs, resulting in significant sales volume and client renewal

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  TCI

  • Account Executive

    • Jan 1992 - Mar 1994

    Called on local businesses and agencies to sell localized advertising time on all national cable networksConsistently exceeded personal sales goalsNamed top rookie sales person of the year in 1993