Experience

AEX SYSTEM

• Singapore
• Appliances, Electrical, and Electronics Manufacturing

• General Manager Business Development

  • Apr 2008 - Present

  AEX System Pty Ltd has its focus set on the Greater China and the South East Asia market. We have setup Beijing AEX System Technology Co., Ltd. in China; AEX System (Hong Kong) Limited in Hong Kong and Macao; AEX System Pte Ltd in Singapore and AEX System Sdn Bhd in Malaysia. Being the key personnel to strategize, inspire and implement the Group's business development and marketing strategies upon the team especially the China (Beijing,Shanghai, Guangzhou & Chengdu) and Hong Kong teams. I'm also managing the Group's Sales and Marketing teams, ensuring all offices Sales and Marketing strategies are aligned and to meet their sales and performance targets. Achievements: 1. Successfully penetrated and made company's brand as one of the top 3 brands in the markets especially China, Hong Kong, Macao, Singapore, Malaysia and Vietnam. 2. Successfully appointed a network of dealers and business partners to further enhance company's market penetration strategy. Tying company strategies with local partners especially in Beijing, Shanghai, Guangzhou, Hong Kong and Vietnam to increase Group's turnover by more than 30%. 3. Successfully brought the company's brand into all the major hotel management group's (Starwood, Marriott, Hilton, Intercontinental, Hyatt, MGM and Kempinski) product database, hence enabling company to enter into high-end hotel projects. 4. Successfully penetrated the major property developers in China (i.e. Wanda, Hua Run, Vanke, Evergrande, R&F and Country Garden) with company's brand as part of their products database and project references. Roles involves: 1. Business Development Strategy planning and implementation 2. Digital Marketing Strategy planning and implementation 3. Product Development Strategy planning 4. Regional Office Management including offices in Malaysia, Hong Kong, Beijing, Shanghai, Guangzhou, Chengdu & Singapore 5. Company's cash statement and P&L statement Show less



AEX SYSTEM Pty Ltd

• Senior Sales Marketing Manager

  • 2000 - Apr 2008

  AEX System being a professional Public Address system manufacturer, I am fully in charge of its South East Asian market penetration and dealership establishment. Roles involves: 1. Sales & Marketing strategy planning and implementation especially in Malaysia, Singapore, Thailand, Vietnam & Indonesia. 2. R&D Management to lead a team to brainstorm on new product strategy AEX System being a professional Public Address system manufacturer, I am fully in charge of its South East Asian market penetration and dealership establishment. Roles involves: 1. Sales & Marketing strategy planning and implementation especially in Malaysia, Singapore, Thailand, Vietnam & Indonesia. 2. R&D Management to lead a team to brainstorm on new product strategy



Bell & Order

• India
• Consumer Services

• Senior Manager

  • 1995 - 2000

  Research & Development Projects Management Product Development cost control Ensuring Time to Market deadlines Research & Development Projects Management Product Development cost control Ensuring Time to Market deadlines