Taufik M Ridwan

Founder & CEO at PRIHAL
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Contact Information
Location
Bandung Area, West Java, Indonesia, ID
Languages
  • English -

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Experience

    • Indonesia
    • Advertising Services
    • 1 - 100 Employee
    • Founder & CEO
      • Oct 2020 - Present

      Lifelong learners

    • Indonesia
    • Wholesale Import and Export
    • 1 - 100 Employee
    • Marketing Director
      • Dec 2015 - Sep 2020

      1. Development and implementation of the Brand strategy.2. Developing the marketing strategy for new and existing products3. Overseeing implementation of the Marketing strategy - including campaigns, events, digital marketing, and CRM.4. Working closely with the company’s Sales team; enabling them to meet their commercial objectives by providing them with appropriate tools, materials and presentations5. Guiding the day to day activities of the marketing team.6. Ensuring that the marketing objectives are implemented by the marketing team.7. Work closely with product management team to define marketing materials and programs.8. Working closely with the creative division to Manage social media presence and direct programs to improve social media reputation and recognition.9. Developing and delivering marketing and communications strategies for the organization.10. Undertake continuous analysis of the competitive environment and consumer trends

    • Digital Marketing Manager
      • Dec 2015 - Jan 2017

      - Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)- Identify trends and insights, and optimize spend and performance based on the insights- Brainstorm new and creative growth strategies- Plan,execute, and measure experiments and conversion tests - Collaborate with internal teams to create landing pages and optimize user experience- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points- Instrument conversion points and optimize user funnels- Collaborate with agencies and other vendor partners- Social media marketing: developing a distinct online presence by attracting high numbers of internet followers through social media channels such as Facebook, Twitter, YouTube and Instagram.- Search engine optimisation (SEO): developing strategies to increase number of visitors to a website by getting high-ranking placements in search results.- Pay per click (PPC) campaigns: sponsored online advertising paid for by the business to appear alongside non-paid search results.SEO/SEM - Define requirements, tasks, and resources associated to SEO strategy- Manage and execute implementation of SEO strategy- Communication to team, and management on strategy/project development, timelines, and results- Improve organic search results.- Ensure websites are filled with optimal keywords.- Recommend changes to website architecture, content, to improve SEO positions for target keywords.- Compile and present SEO performance reports.Paid Media Execute- Tests,collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns- Track,report, and analyze website analytics - Adjust PPC campaigns as needed.- Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.- Social Media Ads- Google Display Networks Ads- Google Search Ads- Instagram Ads

    • Marketing Manager
      • Apr 2015 - Dec 2015

      Manage team marketing, relationship with client (cycle of client), marketing strategic development.

    • Account Executive
      • Mar 2014 - Mar 2015

    • Accounting
      • Jan 2014 - Mar 2014

    • United States
    • Hospitals and Health Care
    • Project Officer
      • Oct 2014 - Dec 2014

    • Information Technology & Services
    • 1 - 100 Employee
    • fresh graduate
      • 2012 - 2013

Education

  • Universitas Widyatama
    S.E, Accounting
    2006 - 2013
  • SMUN 1 BANDUNG
    High School, Economics
    2003 - 2006

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