Experience

Vendep Capital

• Finland
• Venture Capital and Private Equity Principals
• 1 - 100 Employee

• Platform & Marketing Manager

  • Aug 2023 - Present

  Vendep Capital is an early-stage B2B SaaS VC investing in the Nordics and Baltics. Our first ticket is 0.1–3M euros depending on the stage of the startup. As a Platform & Marketing Manager, my responsibilities include building the community of our portfolio companies, supporting the portfolio executives in their challenges, and planning and executing all marketing and comms activities for Vendep.



Boksi.com

• Finland
• Marketing Services
• 1 - 100 Employee

• Head of Marketing

  • Nov 2021 - Aug 2023

  Helsinki, Southern Finland, Finland Boksi is a platform where creators and brands realize their creative potential – together. Boksi handles the boring stuff so that brands and creators can focus on the fun parts of collaboration. The result: brands get the amazing & authentic content they've dreamed of, and creators get paid to work with companies they admire. As the Head of Marketing, I was in charge of Boksi's global marketing both towards brands and creators. I started the marketing function from scratch and ran a team… Show more Boksi is a platform where creators and brands realize their creative potential – together. Boksi handles the boring stuff so that brands and creators can focus on the fun parts of collaboration. The result: brands get the amazing & authentic content they've dreamed of, and creators get paid to work with companies they admire. As the Head of Marketing, I was in charge of Boksi's global marketing both towards brands and creators. I started the marketing function from scratch and ran a team of three. I led Boksi’s website & brand renewal projects, implemented HubSpot Marketing Hub, and did lots of work in the areas of graphic design, marketing analytics, sales enablement, copywriting, webinars, organic & paid social media, PR, SEO, SEM and event marketing – either by myself, supporting a team member or managing an external partner. Show less



RELEX Solutions

• France
• Advertising Services

• Head of Brand & Creative

  • Aug 2021 - Nov 2021

  Helsinki, Southern Finland, Finland RELEX Solutions is a leading provider of cutting-edge retail optimization software that’s built for the age of Living Retail, where change is the only constant. As the Head of Brand & Creative I had the overall responsibility of the RELEX brand; I was sort of running a small in-house creative agency. My days were mostly filled with creative problem solving, being a soundboard to my team members, and managing the team workload by prioritizing the tasks and helping out the best I could.

• Head of Digital Marketing

  • Jan 2020 - Aug 2021

  Helsinki Area, Finland I made sure my team reached our target audience with the right message in digital channels. My team was responsible for our website, social media, advertising, lead generation, and graphic design. We did almost all of the work in-house. Besides supporting my team members as individuals, I tried to make sure we're operating in an efficient manner and have the right processes in place when working with others. I also did a broad variety of hands-on tasks (literally anything from writing… Show more I made sure my team reached our target audience with the right message in digital channels. My team was responsible for our website, social media, advertising, lead generation, and graphic design. We did almost all of the work in-house. Besides supporting my team members as individuals, I tried to make sure we're operating in an efficient manner and have the right processes in place when working with others. I also did a broad variety of hands-on tasks (literally anything from writing retail haikus to KPI analysis). Never a boring day when working at RELEX!

• Digital Marketer

  • Feb 2019 - Jan 2020

  Helsinki Area, Finland I produced different graphic materials, wrote lots of email newsletters, created hundreds of social media posts, taught my colleagues how to be more active on social media, updated our website on Wordpress, took part in a few cool branding projects, produced videos with our video partners, helped out in a website renewal project, and so much more. Key skills: - Wordpress - HubSpot - Social Media Marketing - B2B Marketing - Inbound Marketing - Graphic Design -… Show more I produced different graphic materials, wrote lots of email newsletters, created hundreds of social media posts, taught my colleagues how to be more active on social media, updated our website on Wordpress, took part in a few cool branding projects, produced videos with our video partners, helped out in a website renewal project, and so much more. Key skills: - Wordpress - HubSpot - Social Media Marketing - B2B Marketing - Inbound Marketing - Graphic Design - Photoshop - Video Marketing

• Junior Digital Marketer

  • Sep 2017 - Jan 2019

  Helsinki Area, Finland



Zalando SE

• Germany
• Retail
• 1 - 100 Employee

• Customer Base Marketing Intern

  • Dec 2016 - May 2017

  Berlin Area, Germany Zalando is Europe’s leading online fashion platform for women, men and children with assortment of almost 2,000 international brands ranging from popular global brands, fast fashion and local brands, and private label products. My main task was creating e-mail newsletters for our customers and newsletter subscribers for the Finnish and Swedish markets. The creation process included coordinating between various departments in order to get the material, brainstorming about subject lines… Show more Zalando is Europe’s leading online fashion platform for women, men and children with assortment of almost 2,000 international brands ranging from popular global brands, fast fashion and local brands, and private label products. My main task was creating e-mail newsletters for our customers and newsletter subscribers for the Finnish and Swedish markets. The creation process included coordinating between various departments in order to get the material, brainstorming about subject lines and the texts, and a comprehensive quality assurance. I also did A/B testing in our newsletters and various analyses to improve our KPI's as well as some competitor analysis. Because of the close cooperation with different teams & departments I got a very broad view on marketing in general in an e-commerce environment. Key skills: - E-mail marketing - A/B testing - Creative writing - Push notifications Show less



Suomen Ekonomit

• Finland
• Civic and Social Organizations
• 1 - 100 Employee

• Student Liaison

  • Jan 2015 - Dec 2016

  Finland The Finnish Business School Graduates is a community of business school graduates and students. As a student liaison I planned and executed the marketing activities on our university campus. I gave information about education policies, career guidance and advocacy issues to our students. I organized events, e.g. seminars, and workshops, and I made sure the organization has a positive image in our students' minds. Key skills: - Marketing - Public speaking - Project… Show more The Finnish Business School Graduates is a community of business school graduates and students. As a student liaison I planned and executed the marketing activities on our university campus. I gave information about education policies, career guidance and advocacy issues to our students. I organized events, e.g. seminars, and workshops, and I made sure the organization has a positive image in our students' minds. Key skills: - Marketing - Public speaking - Project coordination - Event planning - Teamwork - Communication Show less



Elisa

• IT Services and IT Consulting
• 1 - 100 Employee

• Customer Communications Summer Intern

  • May 2016 - Aug 2016

  Helsinki Area, Finland

• Customer Communications Summer Intern

  • Jun 2015 - Aug 2015

  Helsinki Area, Finland



DHL Express

• Germany
• Transportation, Logistics, Supply Chain and Storage
• 700 & Above Employee

• Customer Service Advisor

  • Apr 2014 - Aug 2014

  Finland



MKTG

• United States
• Advertising Services
• 700 & Above Employee

• Promoter

  • Feb 2013 - Mar 2014

  Finland



Fazer

• United States
• Business Consulting and Services
• 1 - 100 Employee

• Kismet Brand Activator

  • Jun 2013 - Aug 2013

  Finland