Experience

Poetic Brands

• United Kingdom
• Apparel & Fashion
• 1 - 100 Employee

• Ladies License Design Manager

  • Jun 2021 - Present

  Heading up the ladies license department creating ladies apparel and nightwear for grocers and the high street.

• Senior Ladies License Designer

  • Apr 2018 - Jun 2021

  Designing daywear and nightwear under numerous music, film, character and brand licenses for grocers and the high street.

• License Ladieswear Designer

  • Feb 2014 - Apr 2018

  At Poetic Brands my main role is to design successful ladies apparel and nightwear ranges for the high street under numerous license brands including Pusheen, Miffy, Hello Kitty, Disney and numerous music licenses.- Developing seasonal and trend driven nightwear and apparel ranges under numerous licenses for the high street and mid tier customers- Developing graphics and all over prints- CAD and Artworking- Liaising with factories developing samples- Meeting with buyers and presenting work- Trend Research and compiling monthly trend reports back to the team - Comp shopping to London and European Cities- Factory Trips



The Fielding Group

• United Kingdom
• Business Consulting and Services
• 1 - 100 Employee

• Girlswear Designer

  • Dec 2012 - Feb 2014

  My role at The Fielding Group was working within the childrenswear department designing girls sleepwear and daywear ranges for BHS, JD Williams, Dunnes and ranges for license brand such as The Snowman and The Very Hungry Caterpillar.- Designing trend driven sleep and day wear ranges across multi products for specific customers- Researching into up and coming trends for each season- Creating specific trend boards and colour palettes for girlswear for each season- Designing new exciting graphics and embellishments using a variety of printing techniques- Finding new fabric developments in the market- Shopping and inspiration trips- Presenting work to buyers- Creating detailed technical style sheets for production- Liaising with factories during production



CHEEKY MONKEY LONDON LTD

• United Kingdom
• Textile Manufacturing
• 1 - 100 Employee

• Denim and Casualwear Designer

  • Aug 2009 - Dec 2012

  CM London is a denim and casualwear specialist company suppling to the high street to customers such as Joe Browns, TK Maxx, Blue Inc, Officers Club.- Designing menswear and childrenswear ranges - Designing multi products on CADs- tees, sweats, denims, shirts, knits- Designing and creating graphics- all over prints, placement prints, embellishments, appliques, embroideries, stripes, checks etc.- Designing packaging and presentation- buttons, rivets, swing tickets, labels etc.- Creating mood boards and colour palettes for each season for each customer- Fabric development- Presenting ranges to buyers- Producing tech packs for production- Liasing with factories- Product developing, assisting on approvals and fits- License work, working on brands such as Ecko, Babycham, Firetrap- Attend trade shows like Bread and Butter- Comp. shopping and sample buying trips to Amsterdam



Sports Direct International

• United Kingdom
• 1 - 100 Employee

• Junior Designer

  • Jul 2008 - Jul 2009

  - Designed multi product commercial sports, core casual and fashion apparel acrosa brands including Airwalk, Golddigga, USA Pro, LA Gear, Lonsdale, Kangol, Ocean Pacific, Umbro, Lee Cooper- Womenswear, menswear and childrenwear covered - Excelled skills in Photoshop and Illustrator - Designed basic graphics, trims and packaging- Trend research, shop reports and visited trade shows such as Bread and Butter - Factory meetings- Liasing with factories on approvals, sampling and fittings