Experience

Bahia Hotel & Beach House

• Mexico
• Hospitality
• 1 - 100 Employee

• Senior Commercial Excellence Manager

  • Sep 2023 - Present

  - A strong background in project management and a proven track record of implementing tools and technology to enhance the revenue and guest services driven platforms.- Implementation of a dynamic pricing strategy along with the Revenue team resulting in a 15% increase in revenue per available room (RevPAR) between 2021-2022.- Development of new sales channels to expand the hotel's market reach and revenue streams, such as OTA’s and Wholesalers.- Headed website development projects, optimizing user experience, and increasing online direct bookings by 25% during 2021-2023.- Evaluation and implementation of technology solutions, including Synxs, Opera Cloud, Revinate, Duetto, Sojern, TripleSeat, ALICE, among others.- Execution of social media strategies, currently resulting in a 30% increase in brand awareness on online channels and guest loyalty.Software: Synxs, Opera Cloud, Revinate, Duetto, TripleSeat, ALICE, among others Show less

• Brand Manager

  • Jul 2013 - Sep 2023

  - Proficiency in optimizing pricing strategies, understanding demand trends, and managing inventory to maximize revenue.- Sales Software and Tools: Proficiency in using sales CRM software, online booking systems, and analytics tools to track performance, manage leads, and make data-driven decisions.- Targeted Marketing: Crafting and executing marketing campaigns and promotions that target specific segments and align with the establishment's branding and positioning.- Project Management: Strong ability on developing project scopes, timelines, and budgets.- Conceptualization and execution of innovative marketing campaigns, and social media strategies tailored to the Hotel’s audience, significantly contributing to the visibility and grow awareness to generate direct bookings and increasing both occupancy rates and ADR.- Monitoring of KPI’s, such as website traffic, social media stats, click-through rates, conversion rates, PPC, among others to optimize results from the advertising and audience segmentation. - Generating collaborations with key influencers achieving a high ROI through direct bookings and content be use internally for marketing purposes.- Proficient at creating and revitalizing brands, managing social media, directing photoshoots, and contributing to website updates, improving content and design to enhance the guest experience.- Developing - Led the branding and conceptualization for SUR Beach House and the rebranding for Bahia Hotel & Beach House.- Direction of photoshoots for brand content, ensuring cohesive visual storytelling and maintaining a robust library of high-quality visuals. Show less

• Operations

  • Dec 2020 - Oct 2022

  - Oversee the Front Desk and Housekeeping departments, ensuring exceptional guest experience in a boutique hotel setting and housekeeping efficiency.- Coordination of reservations, group bookings, and room assignments while ensuring a high level of accuracy and room occupancy optimization.- Analysis of housekeeping products and equipment, identifying opportunities for improvement and enhancement.