Experience

AEON VIỆT NAM
• Vietnam
• Retail
• 1 - 100 Employee
• Copporate Communications Department

  • Apr 2022 - Present


Báo VnExpress - Tin tức VnExpress 24h Online nhanh nhất Việt Nam

• PR & Event Planning Lead

  • Aug 2019 - Present

  Develop brand messaging, positioning, brand story and other associated marketing themes to ensure the most optimal brand awareness and recognition growth; and be leader to guide team of 4 members to work effectively. Develop brand messaging, positioning, brand story and other associated marketing themes to ensure the most optimal brand awareness and recognition growth; and be leader to guide team of 4 members to work effectively.



Hải Yến Group

• Public Relations Account Supervisor

  • Apr 2018 - Jun 2019

  Proactive to manage assigned tasks under line manager to deliver excellent execution across channels as committed to brands. Proactive to manage assigned tasks under line manager to deliver excellent execution across channels as committed to brands.



Sablanca

• Retail Luxury Goods and Jewelry

• Brand Executive

  • Jun 2017 - Mar 2018

  Monitor corporate image frequently and ensure it is in compliance with company’s branding regulations. Monitor corporate image frequently and ensure it is in compliance with company’s branding regulations.



TCHEM GROUP

• Vietnam
• Chemical Manufacturing
• 1 - 100 Employee

• PR Executive

  • Jun 2016 - May 2017

  -Brainstorming ideas and concepts for the visual and words with other members of the creative team - Research & write PR materials (press releases, FAQ, speeches…) and PR copies. - Contribute ideas to develop full PR communication plans. - Create content of all sorts from hands-on responsibilities - Build strong relationship with key media and journalists at national levels. - Monitor the media, including newspapers, magazines, journals, broadcasts, news wires, social media sites and KOLs to assess potential news-jacking opportunities. - Monitoring effective benchmarks for measuring the impact of advertising programs, and analyze, review, and report on effectiveness of campaigns in an effort to maximize results Show less