Experience

Sussex County Chamber of Commerce

• Public Relations and Communications Services
• 1 - 100 Employee

• Director of Marketing

  • Nov 2013 - Present

  -Spearhead all marketing activities directed at member acquisition, engagement and retention initiatives to achieve membership sales and growth goals.-Participate in strategy sessions for event marketing and recommend ways to increase attendance and engagement.-Provide marketing materials for the more than 50 Chamber of Commerce events and activities annually, including writing, editing, and ensuring delivery of print and digital collateral, social media content, email blasts, press releases, and website content.-Assist with the planning, organizing and implementation of all Chamber of Commerce membership and community events including but not limited to monthly business breakfasts (230+ attendees), Annual Inaugural Dinner, Annual Awards Dinner, Sussex County Day, Champion of the Grill and Business Expo (150+ exhibitors and 3,000 attendees).-Responsible for the development and execution of the Sussex Skylands (Sussex County, NJ tourism brand) annual marketing campaign including project management for the campaign ensuring all deadlines are met. Provide creative direction and content for all promotional materials.

• Marketing & Communications Manager

  • Sep 2006 - Nov 2013

  -Write, edit, and proofread communications and marketing materials, including press releases, web and social media content, e-blasts, flyers, and brochures.-Coordinate production of all marketing materials including informational brochures, advertisements, press releases, program books and annual lifestyle magazine, Sussex County magazine.-Responsible for advertising sales for all Chamber of Commerce publications including annual event program books, tourism guide and the Chamber’s annual lifestyle magazine.-Manage outside consultants and professional service providers in the development and implementation of a comprehensive marketing plan designed to increase travel to Sussex County. -Secured $350,000+ in tourism grant funding from the New Jersey Division of Travel & Tourism.-Responsible for researching grant opportunities with the State of New Jersey and developing/maintaining relationships with state agencies.



Mark Development Company

• United States

• Marketing Director

  • Jan 1992 - Jan 1994

  -Developed re-merchandising objectives and strategies for mall renovation and expansion-Created and implemented a marketing plan designed to generate mall traffic, increase consumer acceptance and awareness (of center) and increase sales-Wrote press releases-Planned and purchased all advertising including publication of direct mail catalogs-Coordinated in-mall events and merchandising activities, including fashion presentations, business expositions and seasonal promotions -Initiated and published mall newsletter-Established an ongoing merchant education program



Menlo Park Mall

• United States
• Law Enforcement

• Director of Marketing

  • Aug 1989 - Jan 1992

  -Directly managed and all aspects of Menlo Park Mall’s re-grand opening including the creation of event time lines, budgets, strategies, drafting of all written materials related to the event, coordination with independent contractors for catering, entertainment, floral design, rental equipment, and décor-Created and implemented two marketing programs that were finalists in an international shopping center award program (MAXI AWARDS) -Coordinated press conferences throughout mall renovation and grand re-opening. -Administered a marketing budget of $750,000+ -Interfaced with creative agencies in the planning and purchasing of all media including television, radio, newspaper, magazine and direct mail-Hired, trained and supervised a staff of six (2 marketing assistants, 4 customer services representatives)-Published a four color, hard cover book (New Jersey Style) to commemorate the grand re-opening of Menlo Park