Experience

FCB Afirma
• Serbia
• Advertising Services
• 1 - 100 Employee
• Account Director

  • Nov 2021 - Present


Shoppster Srbija

• Serbia
• Retail
• 1 - 100 Employee

• Regional Marketing Director

  • Jul 2019 - Dec 2020

  • Establish marketing plan and budget, marketing mix for online and offline communication channels, Implementation of PR strategy, High level CRM strategy for owned customer penetration, Full customer journeys, UX strategy for launching regional e-commerce platforma with integrated TV shopping channel Shoppster.com. • Plan and develope communication, messages and products for generating top-of-mind awareness with core audiences through paid and owned media approaches and PR communications through paid and owned media channels. • Manage all relevant agencies (creative, media, PR, performace) from briefing to execution to reporting. • Develope marketing organisation structure, Identifying key roles & competencies. • Identify key partners and build strong and reliable connections with them to strengthen e-commerce campaigns across the web and TV in collaboration with trading/category team. • Develope and implement loyalty program strategy, scheme, promotion tactics and launch campaign. • Support the implementation of TV shopping channel plan and its strategic pillars with strong focus on elevating customer experience and innovation across the busines. • Lead team of 9 members in Serbia and Slovenia. Show less



United Group B.V.

• Netherlands
• Telecommunications
• 100 - 200 Employee

• Marketing Manager Special Project

  • Dec 2018 - Jul 2019

  • Plan and develop business plan for launching new business for United Group; regional e-commerce platform with integrated TV shopping channel. • Analyze and understand relevant e-commerce market trends and dynamics to identify business opportunities in collaboration with consultants and Group’s Executives. • Develop clear marketing plan, annual budget and customer acquisition strategy, including detailed marketing mix on online and traditional channels. • Develop pricing and promotion strategy to ensure differentiation on all markets. • Set up customer journey from media to product. • Planning of which CRM and Campaign Management tools to use, including automation and recommendation of models in collaboration with IT vendor. • Develop brand name and identity in collaboration with Group’s marketing team. • Create and develop loyalty program scheme for e-commerce customer and Group’s current users to ensure new opportunities to raise the experience. Show less



Super Kartica d.o.o. Beograd

• Serbia
• Advertising Services
• 1 - 100 Employee

• Marketing Manager

  • Dec 2016 - Dec 2018

  • Develop and implement marketing goals and plan for SuperKartica loyalty program in accordance with adopted strategy and objectives of program by the Supervisory Board (Stakeholders). • Develop strategies and activities to recruit, activate and retain SuperKartica loyalty members using loyalty analytics, membership profiles, relevant performance indicator, CRM tools and direct marketing communication (online and offline) to ensure they visit partners stores more frequently and buy more. • Provide and communicate a relevant member offer and secure integrated communication through an effective use of loyalty program and media as part of the overall media mix. • Deliver customized and targeted direct communication to SuperKartica members through an effective and cost-efficient channel. • Indentify and expending partner portfolio within new products and serveses relevant to loyalty members. • Provide relevant offers between program's partners, using data in order to improve multi partner loyalty concept. • Plan, implement and coordinat PR communication for new partners entering program and event organisation for media and partners. • Lead and motivate marketing team to constantly improve performances and results. Show less



Super Kartica d.o.o.

• Serbia
• Advertising Services
• 1 - 100 Employee

• Marketing Coordinator

  • Dec 2013 - Jan 2016

  • Continuously develop new products, offers and servies to increase brand awareness and engagement. • Network, coordinate and manage the offers of main communication counterparts ( IDEA, RODA, Mercator Hipermarket, Sberbank Serbia, DDOR Novi Sad, Master Card, Galerija podova, Vip, Intersport, Modiana, Benu Apoteka) among various communication channels, as well ensure regular media monitoring. • Plan and develope brand strategy to ensure that Super Kartica gathers leading companies from leading industries whose services and products customers in Serbia use every month. • Focus on a systematic approach, pursuant to consumer needs and wishes while offering additional benefits and services with potentially new partners in the Serbian market. • Plan and develop, with support from creative and media agencies educational and promotional campaigns about loyalty program, communications messages and products for members on quartal level, and delivert to them through direct mailing, media, web and social media audiences, and in store. • Plan and organize PR events, in store promotions, support in partners stores to ensure successful customer experience with Super Kartica. • Develop new digital approachers to connect with members in support of the overall digital ecosystem environment. Show less



IDEA d.o.o.

• Retail
• 1 - 100 Employee

• Marketing and Advertising Specialist

  • Sep 2009 - Dec 2013

  ・Plan, develop and implement marketing plans, communication messages, products portfolio, image campaigns, and price promotion campaigns to ensure that brand promise is every day delivered to customers. ・Plan and organis campaign events in store and out, PR events and CSR campaigns, as well as corporate events in collaboration with internal PR, BTL team and agency. ・Implement ATL and BTL communication: promotion planing in collaboration with operation and trading team, media planning and budgeting in collaboration with media agency, TVC production (local scripts) in collaboration with team on Groups level and production agencies. Tack sales report and budget. ・Plan and develop Private Label "K plus" marketing communication using all research and internal data to construct and plan strategies and the adapted marketing approach per target segment in collaboration with private label director. ・Plan, organize and coordinate family based loyalty programs in collaboration with trading and store managers to ensue brand and product promotion positioning during campaign. Report on sales effect and P&L. Show less



UKT marketing consulting agency

• Account manager

  • Jul 2008 - Sep 2009

  Managing campaigns for clients: AQUA COM, PIZZA HUT, and MERCEDES Benz. • Create and deliver full marketing communication campaing for launching non-carbonated water "IVA": ATL and BTL communication, TVC production (local scripts), customer activation, marketing and communicational strategy, PR events and sales kick off. • Develope and implement brand and promotion campaign for local Pizza Hut to increase new customers and growth: ATL and instore promo set box. • Organize and execute the first exhbition "Art & Sport" in collaboration with French cultural centre. Show less



Hemel cosmetics

• United Kingdom

• Brand Manager

  • Jan 2007 - Jul 2008

  • Develop, communicate and implement effective brand strategies and activities that engage consumers. • Analyze and understand relevant market trends and dynamics to identify business opportunities; new products, product positioning, packaging for natural product, promotions and brand communisation. • Create and execute launch campaigns and internal trainings for new line of products to ensure clear understanding of product values. • Responsible for planing and executing PR events, seminars and internal trainings for Serbia, Romania, Bosnia and Herzegovina, Macedonia and Sweden market. •Works closely with many teams, including operations, new marakets researchers, technologists and creative agencies to make sure the company brand values and image are followed. Show less