General Manager

• Sep 2021 - Present

Vice President of Sales

• Jun 2021 - Present

Board Advisor

• Dec 2020 - Present

Mentor-Sales and brand management

• Jan 2021 - Present

Mentor for the SDSI Accelerator Program as a Sales and distribution Expert, partnering with entrepreneurs to grow ideas from conception to market launch. SDSI is a not-for-profit organization of like-minded individuals on a mission to establish San Diego as the home of Sports and Active Lifestyle Industry (SAL). We support healthy living companies in all stages by fostering innovation, providing business mentorship and building communities. Mentor for the SDSI Accelerator Program as a Sales and distribution Expert, partnering with entrepreneurs to grow ideas from conception to market launch. SDSI is a not-for-profit organization of like-minded individuals on a mission to establish San Diego as the home of Sports and Active Lifestyle Industry (SAL). We support healthy living companies in all stages by fostering innovation, providing business mentorship and building communities.

SALES DIRECTOR - Action Sports, Sales Force Training, Go-to-Market, Brand Management, Sales Growth

• Jan 2014 - Mar 2020

SALES DIRECTOR (2015 – March 2020)SALES DIRECTOR SURF (2014 – 2015)I oversee a sales territory with 900 accounts across CA, HI, TX, AZ, Puerto Rico, the Caribbean, Mid-Atlantic, NJ, and NY with an $18M P&L. Within this territory, I lead a team of 26 sales representatives. Our product portfolio includes surf, snow, and mountain bike. Distribution channels are in specialty and lifestyle dealers such as Tilly’s, Zappos, Journeys, West Marine, and Pac Sun. As a senior-level sales director, I play a critical role in executing short and long-term sales, marketing, and branding strategies. I am part of the executive-level decision-making process that affects how the brand’s vision and goals are executed. My role includes: forecasting sales, evaluating market trends and segmentation strategies, tracking KPIs, and ensuring my team stays on point with training and guidance. I drive go-to-market campaigns to meet growth and revenue objectives.ACCOMPLISHMENTS:-Consistent double-digit percent growth YOY for the past four years-Immediate boost to sales in year one, adding $4M in revenues (60% increase) through a new apparel line-Grew two major accounts by 200%, elevating them to a higher level of brand partnership-Launched eight global go-to-market campaigns in four years-Spearheaded the teams' sales efforts that helped them earn a bonus for the first time in 12 years

SALES DIRECTOR - Action Sports, Sales Force Training, Go-to-Market, Brand Management, Sales Growth

• Sep 2011 - Aug 2013

Led a team and territory that covered the U.S. and Canada: 2200 stores, a $106M P&L, and managed a 36-person sales force. Distribution channels included Core Specialty (surf, skate, and snow), Family Footwear, Sporting Goods, Teen Mall, and Department Store.ACCOMPLISHMENTS:-Grew the portfolio from $92M to $106M in less than two years-Cross-functional partnering with marketing to execute in-store presence of 97 buildouts – which led to a 63% increase in revenues-Empowered sales managers to become solution-oriented problem-solvers-Cultivated a culture of winning with national partners through initiatives that taught store managers how to identify high-potential revenue opportunities-Onboarding of key accounts that had a history of frequent order cancellations – this saved $300K in commissions and reduced cancellations by 50%-Exceeded projections for a key product launch for both revenues and door count – launch earned $800K in immediate revenues and we landed 10% of the targeted territory (200 doors)-Exceeded sales quota for men’s closed-toe footwear by nearly 4x

SALES DIRECTOR - Action Sports, Sales Force Training, Go-to-Market, Brand Management, Sales Growth

• 2007 - 2011

SALES DIRECTOR– Vans (2008 – 2011)SALES REPRESENTATIVE – Vans (2007 – 2008)Before being promoted into a Sales Director role, I managed a sales territory in San Diego and the Inland Empire (as an independent sales rep) where I nearly quadrupled the brand’s revenues from $1.2M to $4M in just 18 months. Products were surf and skate specialty, and I managed key clients including Active Ride Shop, Sun Diego, Surf Ride, South Coast Surf, and Hanger 94.As Sales Director, I led the core channel of distribution with 500 stores nationally and a product portfolio that held nine product categories. I hired, trained, and developed a team of independent sales reps, worked with the marketing team to launch campaigns, drove execution of go-to-market strategies, and executed SMU (Special Make Up) strategies for high image dealers.ACCOMPLISHMENTS:-Boosted sales through effective sales training and mentoring that showed significant improvements in all nine product categories-Negotiated space for several in-store build outs and shop in shops so our brand displays owned the highest-traffic areas within the store-Led the sales team to several “Representative of the Year” awards

SALES REPRESENTATIVE - B2B, Territory Sales, Retail, Action Sports Apparel & Accessories

• 1998 - 2006

Within this time frame, I worked as an independent sales rep for several apparel and footwear brands in the action-sports sector. This role consisted of forecasting, line presentations, in-store merchandising, sales clinics, inventory management, window displays, organizing sales contests for retailers. Within this time frame, I worked as an independent sales rep for several apparel and footwear brands in the action-sports sector. This role consisted of forecasting, line presentations, in-store merchandising, sales clinics, inventory management, window displays, organizing sales contests for retailers.