Experience

Dpak Group of Companies

• Food and Beverage Services
• 1 - 100 Employee

• HOD Business Development and Sales for Central Asia and Pakistan

  • Jun 2022 - Jun 2022

  Pakistan, Central Asia  Designing strategic sales plans, key growth sales strategies, tactics, marketing drives, and action plans for the markets of Pakistan and Central Asian Countries to achieve financial goals  Developing an organization of skilled, experienced, and result-driven team members to achieve the short-term and long-term goals of the organization according to the strategic business plan approved by BODs in association with HR.  Establishing sales objectives by projections, forecasting, and… Show more  Designing strategic sales plans, key growth sales strategies, tactics, marketing drives, and action plans for the markets of Pakistan and Central Asian Countries to achieve financial goals  Developing an organization of skilled, experienced, and result-driven team members to achieve the short-term and long-term goals of the organization according to the strategic business plan approved by BODs in association with HR.  Establishing sales objectives by projections, forecasting, and developing annual sales quotas for regions and territories; projecting expected sales volume and profit for existing and new products, hitting targets according to sales projection plans.  Managing and overseeing the sales operations in an organization.  Communicating, and negotiating with the team, channel partners, customers, and key accounts by using leadership skills and communicating value propositions through presentations and proposals so could understand the way forward and grow collectively  Ensuring execution of designed and approved plans to achieve financial targets and goals.  Overseeing the entire sales operations of domestic and export for all trade segmentations including general trade (Retail/Wholesale), Modern Trade, HoReCa, Institutional, E-Commerce, Industrial, B2B, and B2C, etc.  Developing and cultivating long-lasting relationships with channel partners and key accounts in assigned territories while partnering with them for a better understanding of their business objectives and needs  Understand industry-specific trends, landscapes, customer trends, trade trends, consumer trends, assessing cost and the competition  Creating and communicating sales goals and ensuring C-level executives are informed on the progress of those goals.  Making reports on forces that shift strategic directions of accounts and tactical budgets.  Working closely with colleagues on cross-territory opportunities and other internal teams on marketing materials and cause studies Show less



Modern Age Marketer

• Pakistan
• Advertising Services
• 1 - 100 Employee

• Executive Director

  • Aug 2020 - May 2022

  Karachi I’m providing consultancy and third-party marketing services in the following aspects of the marketing mix • Development and implementation of “business strategies” • Development and implementation of measurement standards for “marketing finance” • Developed and managed “product team”, “production team” and “processing units”. Increased efficiency and profitability through modification process and manufacturing systems. Inducted and launched a new product range • Development and… Show more I’m providing consultancy and third-party marketing services in the following aspects of the marketing mix • Development and implementation of “business strategies” • Development and implementation of measurement standards for “marketing finance” • Developed and managed “product team”, “production team” and “processing units”. Increased efficiency and profitability through modification process and manufacturing systems. Inducted and launched a new product range • Development and launch of “marketing plans” • Development and launch of “trade marketing drives” • Development and “launch/re-launch of the brand” • Development and execution of “digital marketing strategies” • Development and management of “Brand Activation” (strategies, process & vendor management) • Development and management of “sales/marketing channels” (Distribution, Franchise, Dealers) • Development and management of “performance enhancement process” (Training and Development) • Development and management of “transformation process/business automation” of entire industry/organization • New initiatives for business development Yet I’m a management consultant for emerging and established brands and running multiple projects simultaneously, I’m willing to learn more about marketing/sales and to associate with corporate/brand to achieve long-term goals. Show less



Mehran Spice & Food Industries

• Pakistan
• Food and Beverage Manufacturing
• 300 - 400 Employee

• HOD Domestic Business

  • Mar 2018 - Aug 2020

  Karachi • Developed strategic business plans for marketing, advertisement, sales, trade marketing, executed all plans in strategic manners, and delivered +223% growth in business with more profitable business revenue • Conducted research and lead the team to develop a new product line in addition to existing product categories to get more profitable revenues • Transformed entire business units through technology solutions for real-time synopsis and to have a decision support system which… Show more • Developed strategic business plans for marketing, advertisement, sales, trade marketing, executed all plans in strategic manners, and delivered +223% growth in business with more profitable business revenue • Conducted research and lead the team to develop a new product line in addition to existing product categories to get more profitable revenues • Transformed entire business units through technology solutions for real-time synopsis and to have a decision support system which indicates key indicators through a customized dashboard and meanwhile same application could support internal and external audits as needed • Supervised procurement to ensure the in-time availability of raw and packaging materials to fulfill the production needs which were needed to ensure on-time deliveries of finished goods in towns. • Supervised material management team to maintain standard inventory levels with respect to upcoming demands based on sales projection plans of all trade segmentations for 278 articles • Supervised QA/QC team to keep improving quality standards of products and material as needed • Supervised marketing finance team to manage financial matters related to sales revenue, distribution, warehousing, procurement, etc. • Supervised supply chain management team to ensure availability of required inventories of all product ranges which could support marketing drives, trade marketing plans, and secondary sales plans. • Increased reach of products through expanding Sales and Distribution Channel to penetrate in General Trade, Modern Trade, Key Accounts, OOH/HoReCa, Institutions, Industrial, B2B, B2C and online • Develop long term and short-term strategic business development plans and share with chairman and directors for further growth in business, executed all plans successfully Show less



Gul Ahmed Textile Mills Limited

• Pakistan
• Textile Manufacturing
• 700 & Above Employee

• Business Strategist

  • Oct 2015 - Mar 2018

  Pakistan Strategic Planning to deliver three core assignments o Growth in profitable revenue o Leakages Control o Transformation Developed strategies and achieved growth of 300%+ in a short span of the period through the following initiatives WBC: (Wholesales Business Center), Eliminated the broker, deployed 7 warehouses in metro and urban cities of Pakistan, Developed channel development team in 3 regions and 9 zones Developed third party retail channel… Show more Strategic Planning to deliver three core assignments o Growth in profitable revenue o Leakages Control o Transformation Developed strategies and achieved growth of 300%+ in a short span of the period through the following initiatives WBC: (Wholesales Business Center), Eliminated the broker, deployed 7 warehouses in metro and urban cities of Pakistan, Developed channel development team in 3 regions and 9 zones Developed third party retail channel on a cash basis in 270 towns in Pakistan Developed new categories and products in the product line for additional revenue Expended Gul Ahmed Express outlet nationwide in Pakistan Transformation: (Business Process Automation) Inducted two more technologies RFID/QR Code and applications in all processing, production units, and warehouses Integrated database and established real-time synopsis and vigilance system Identified the leakages in 3 main processes Rectified the process and reduced leakages 71% Liaison with key stakeholders of Traditional Trade (W/S and Bulk), marketing and sales team to identify the opportunities for efficient performance and future growth Proposed strategies to key stakeholders of Traditional Trade (W/S and Bulk) to ensure more profitable ROI Show less

• National Sales Manager

  • Oct 2012 - Sep 2015

  Karachi Pakistan • Created & implemented/launched effective sales strategies and lead a nationwide sales team in various trade segments (General Trade, IMTs, LMTs, Institutional Sales, and HoReCa) toward the achievement of corporate sales objectives. • Developing competencies and processes required to create an effective and efficient sales team & organization • Provided leadership through involving team members and effective communication of corporate vision, coached and trained team of trade marketing… Show more • Created & implemented/launched effective sales strategies and lead a nationwide sales team in various trade segments (General Trade, IMTs, LMTs, Institutional Sales, and HoReCa) toward the achievement of corporate sales objectives. • Developing competencies and processes required to create an effective and efficient sales team & organization • Provided leadership through involving team members and effective communication of corporate vision, coached and trained team of trade marketing experts through self-developed performance enhancement plan and achieved goals successfully. • Managed sales operations, controlled budget for sales, trade marketing, and business development e.g. composition drives or incentive plans for the team, trade, and distributors. • Ensured effective hiring, orientation, training, development, and retention of the team. • Provided supervision through field visits, observations, and measurement of results to include performance appraisals and salary reviews. • Proactively identified changes in Industry, and competitive pressures to develop and modify strategies and tactics accordingly. • Prepared, executed, and achieved monthly quarterly, and annual sales forecasts, projection plans, and lifting plans • Developed and managed MIS to get better control on business through KPIs • Established and strengthen effective relationships and collaborations with other departments (Marketing, Finance, Customer Service, etc.) to address key business issues and opportunities. • Maintained competitive knowledge to create and adjust sales strategies. • Planned and conducted monthly, quarterly meetings or seminars, conducted national sales conferences, and led the team towards next destinations. • Achieved sales and trade marketing objectives/targets by all means • Achieved growth @ +467% in 3 years Show less



Convex Interactive (Pvt) Ltd.

• Pakistan
• IT Services and IT Consulting
• 1 - 100 Employee

• General Manager Operations

  • Jul 2012 - Sep 2012

  Karachi-Pakistan • Managed three core business units (Content, Online Solutions & Mobility) o Content acquisition and distribution/sales (Copyrighted content Hollywood, Bollywood, Regional and Devotional) o Online Solutions  Website development, hosting, and management  Online Solutions (Applications)  Online Ad o Mobility  Mobile Ad • Media buying of mobile advertising mediums i.e. Branded SMS, Ad RBT, Branded MMS, IVR branding, USSD branding, etc.  Customized solutions •… Show more • Managed three core business units (Content, Online Solutions & Mobility) o Content acquisition and distribution/sales (Copyrighted content Hollywood, Bollywood, Regional and Devotional) o Online Solutions  Website development, hosting, and management  Online Solutions (Applications)  Online Ad o Mobility  Mobile Ad • Media buying of mobile advertising mediums i.e. Branded SMS, Ad RBT, Branded MMS, IVR branding, USSD branding, etc.  Customized solutions • Mobile Radio, Anti-counterfeit Solutions, Redemption / Loyalty programs, Viral campaigns, Lead generation and management solutions, Sales operations management solutions, Virtual monitoring applications, and many more • Team building and management o Product Managers o Digital Strategists o PMO Managers o Group Account Managers o Account Managers o Administrative & Personals Management team • Setup Policies and procedures o Formulating policies o Development of meaningful agreements & SOPs for smooth operations management o Project Management • Daily Operations o Managed daily operations and planning the use of materials and human resources • PR/Marketing o Represented company in targeted industries Show less



Converge Technologies Private Limited

• Product Manager Mobility, Technology Enablement & TTL Activations

  • Oct 2007 - Jun 2012

  Pakistan Media Management Media Buying & Selling Mobile Marketing Mediums including, Ad RBT, SMS, MMS, IVR, OBD, etc. Digital Strategist Planning of Business Development Strategies for mobility operators (PTCL, Mobilink, Telenor, Zone, Warid, and Ufone) to increase ARPU of telecom users through VAS solutions e.g. SMS, MMS, Data Services, RBT, Viral Drives, Interactive Drives, Referral Drives and MLM Drives, etc. Digital Marketing Strategies Development and development of 360… Show more Media Management Media Buying & Selling Mobile Marketing Mediums including, Ad RBT, SMS, MMS, IVR, OBD, etc. Digital Strategist Planning of Business Development Strategies for mobility operators (PTCL, Mobilink, Telenor, Zone, Warid, and Ufone) to increase ARPU of telecom users through VAS solutions e.g. SMS, MMS, Data Services, RBT, Viral Drives, Interactive Drives, Referral Drives and MLM Drives, etc. Digital Marketing Strategies Development and development of 360 degree/TTL based digital marketing campaigns or drives for various clients like Unilever (Corporate, Lux Style Awards, Dove, Ponds, Fair and Lovely, Lifebouy, Knorr, Lipton, Brooke bond, Supreme, Lux, Walls, Sunsilk, Clear, Cornetto, Sunlight, Surf Excel, Vim), Lakson Group, Colgate Palmolive (Colgate, Palmolive, Ajax, Max), P&G (Pampers, Always, Safeguard, Ariel, Head & Shoulders, and Pantene), Reckitt & Benckiser (Veet, Dettol, Airwick, Mortein, L'Oréal, Garnier, Johnson & Johnson (Neutrogena), Philip Morris Pakistan, British American Tobacco (GPGL & Dunhill), Nokia, LG, Samsung, Nestle (Milo, Maggi, Nido, every day, Nescafe), Engro (Launch Drive, Tarang, Engro Chemicals, EBM, CBL LU, HP, Dell, Shell, PSO, Caltex, Easy Paisa, Omni, Aman Foundation, EFU, A. F. Ferguson & Co., ICI Pakistan, TCS Couriers, Government of Pakistan and many more • Viral Drives • Consumer Interaction and Engagement based Drives • Lead Management (Lead Generation, Profiling, Maturity, Retainership) • Sales lead management solution • Reseller network development and management • Anti-counterfeit solutions • Redemption drives • Voting / Surveys • Website development and management • Social Media Management • Online Store Management • Consumer Engagement • PR management • Customer services management • Consumer engagement drives • Mobile applications • Social media and online application • Database management • Business process automation and management through customized applications • Activations • And many more Show less



City Marketing Netwrok

• Wholesale Building Materials
• 1 - 100 Employee

• BTL Strategist

  • Aug 2004 - Sep 2007

  Karachi Pakistan Developed BTL strategies for many clients including MNCs and National organizations and executed numerous projects. Core JD: * Planning and Development of BTL Campaigns * Project Management * Activations Nature of projects / campaigns development / activations • Event/Exhibition Designing & Management • Consumer and Customer Redemption • Trial generation • Sales lead generation and management • Consumer Engagement… Show more Developed BTL strategies for many clients including MNCs and National organizations and executed numerous projects. Core JD: * Planning and Development of BTL Campaigns * Project Management * Activations Nature of projects / campaigns development / activations • Event/Exhibition Designing & Management • Consumer and Customer Redemption • Trial generation • Sales lead generation and management • Consumer Engagement Programs •• Branding/Merchandising • Category Management • Store/Mall Interception • Consumer & Trade Gathering • Mystery Shopper • Free Sampling • Door to Door activities • Roadshows • Float march • Venue / Vehicles Branding • Packaging & Distribution • Consumer based sales promotions activities • Trade based promotional activities • Etc. Show less



Seasons Group of Companies

• Canada
• Truck Transportation

• Sales Manager [Wali Oil Mills (Pvt.) Limited]

  • Nov 2001 - Jul 2004

  Hyderabad, Sindh, Pakistan Management of Sales and Distribution Network in Sindh and Baluchistan JDs Projection Planning on Annual, Half Year, and Quarter basis to support non-stop and cost-effective production, warehousing, and distribution of company goods. Distribution and Sales Team Management Target achievement Implementation SOPs for Trade Marketing Maximize the productivity Reduced & Eliminate the debits across the network Development of trade promotion campaign and activations



Bestfoods, Inc.

• United States
• Manufacturing
• 1 - 100 Employee

• Trade Development Manager

  • Dec 1999 - Oct 2001

  Bluchistan, Sindh, Punjab I've joined Bestfoods in 1999 latter on Rafhan Bestfoods merged with Unilever Pakistan. I've posted at various locations to manage specific territories or Zones in Pakistan. my based towns were Loralai, Quetta, Sukkur, Karachi, Lahore. I've developed and managed sales channel of General Trade in Quetta Zone (Quetta and Pushtoon Territory) for A Group I've developed and managed the sales channel of General Trade in the entire Quetta Zone for B Group I've developed and managed… Show more I've joined Bestfoods in 1999 latter on Rafhan Bestfoods merged with Unilever Pakistan. I've posted at various locations to manage specific territories or Zones in Pakistan. my based towns were Loralai, Quetta, Sukkur, Karachi, Lahore. I've developed and managed sales channel of General Trade in Quetta Zone (Quetta and Pushtoon Territory) for A Group I've developed and managed the sales channel of General Trade in the entire Quetta Zone for B Group I've developed and managed "Traditional Export Sales Channels" for Iran and Afghanistan (Lahore Based) I've developed and managed "CaterPlan" (HoReCa) in the entire Quetta Zone and Karachi Zone (Lahore Based) I've got tremendous growth in RBF and got three promotions and two grade promotions during my employment with Rafhan Best Foods (formerly Unilever Pakistan Food Limited) TR/TS, Sales Officer, Trade Development Manager Show less



Nestle

• Switzerland
• Food and Beverage Services
• 700 & Above Employee

• Sales Promotion Supervisor & Area Sales Supervisor

  • Mar 1994 - Apr 1999

  South Zone I was a Salesman in the distribution of Nestle in Quetta then I found an opportunity to join Nestle Milk Pak Limited as a Merchandiser in a short span of the period I was promoted as Sales Promotion Supervisor. > Sales Promotion Supervisor • Planning of micro promotional plans for customers and consumers on territory and regional level • Execution of campaigns according to the approved plans or as per SOPs of large scale campaigns • Logistics, Warehouse, and inventory… Show more I was a Salesman in the distribution of Nestle in Quetta then I found an opportunity to join Nestle Milk Pak Limited as a Merchandiser in a short span of the period I was promoted as Sales Promotion Supervisor. > Sales Promotion Supervisor • Planning of micro promotional plans for customers and consumers on territory and regional level • Execution of campaigns according to the approved plans or as per SOPs of large scale campaigns • Logistics, Warehouse, and inventory management of promotional goods and products • Application of SOPs as per policies • Achievement of goals subjected to certain promotions or activities > Area Sales Supervisor • Target forecasting and achievement of the target/goals through specific territories • Development of distribution channel for assigned division • Management of distribution team including order booking, delivery, and merchandising teams • Application of SOPs and supporting distribution for MIS reports • Training of Sales team to maximize the productivity Show less