Sydney Mulligan ☕️
Co-Founder at EMMIE Collective- Claim this Profile
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Bio
Vinny Sosa
Sydney is a gem in the Marketing Ops discipline and beyond. I've worked with Sydney as a client and as a peer at the same employer. The value she brings to Marketing Solutions is second to none. She is singularly focused on driving customer success. She is a confident and qualified professional that is courageous enough to challenge the status quo and legacy best practices to create paths for future success at any organization. She has established herself as a leader even in the public network of Marketing Operations professionals, frequently sharing forward looking best practices and ideas in user groups and industry events. Sydney would make an amazing addition to any Marketing team. She is a Marketing Ops MVP!
Sarah Carrick Smith (née Crabb)
Sydney is without a doubt the best Marketing Operations leader I've worked with. Working alongside her has been like a masterclass in how to run a Marketing Operations function. She is a true expert when it comes to implementing lead and campaign management best practices, often coming up with innovative ideas and solutions for streamlining operations. She is process-driven, thoughtful and just a joy to work with. I really hope we work together in the future as there is still so much I'd love to learn from her!
Kristin Crowe
Sydney is one of the most talented and passionate people I have ever worked with. She goes above and beyond in her role to elevate everyone around her. She is not only super smart and hard working, she truly cares about the success of the company and her colleagues. She is a true leader, a great thinker, and a joy to learn from. I had the pleasure of working with Sydney for 2.5 years and if given the opportunity, I would hire her back instantly.
Vinny Sosa
Sydney is a gem in the Marketing Ops discipline and beyond. I've worked with Sydney as a client and as a peer at the same employer. The value she brings to Marketing Solutions is second to none. She is singularly focused on driving customer success. She is a confident and qualified professional that is courageous enough to challenge the status quo and legacy best practices to create paths for future success at any organization. She has established herself as a leader even in the public network of Marketing Operations professionals, frequently sharing forward looking best practices and ideas in user groups and industry events. Sydney would make an amazing addition to any Marketing team. She is a Marketing Ops MVP!
Sarah Carrick Smith (née Crabb)
Sydney is without a doubt the best Marketing Operations leader I've worked with. Working alongside her has been like a masterclass in how to run a Marketing Operations function. She is a true expert when it comes to implementing lead and campaign management best practices, often coming up with innovative ideas and solutions for streamlining operations. She is process-driven, thoughtful and just a joy to work with. I really hope we work together in the future as there is still so much I'd love to learn from her!
Kristin Crowe
Sydney is one of the most talented and passionate people I have ever worked with. She goes above and beyond in her role to elevate everyone around her. She is not only super smart and hard working, she truly cares about the success of the company and her colleagues. She is a true leader, a great thinker, and a joy to learn from. I had the pleasure of working with Sydney for 2.5 years and if given the opportunity, I would hire her back instantly.
Vinny Sosa
Sydney is a gem in the Marketing Ops discipline and beyond. I've worked with Sydney as a client and as a peer at the same employer. The value she brings to Marketing Solutions is second to none. She is singularly focused on driving customer success. She is a confident and qualified professional that is courageous enough to challenge the status quo and legacy best practices to create paths for future success at any organization. She has established herself as a leader even in the public network of Marketing Operations professionals, frequently sharing forward looking best practices and ideas in user groups and industry events. Sydney would make an amazing addition to any Marketing team. She is a Marketing Ops MVP!
Sarah Carrick Smith (née Crabb)
Sydney is without a doubt the best Marketing Operations leader I've worked with. Working alongside her has been like a masterclass in how to run a Marketing Operations function. She is a true expert when it comes to implementing lead and campaign management best practices, often coming up with innovative ideas and solutions for streamlining operations. She is process-driven, thoughtful and just a joy to work with. I really hope we work together in the future as there is still so much I'd love to learn from her!
Kristin Crowe
Sydney is one of the most talented and passionate people I have ever worked with. She goes above and beyond in her role to elevate everyone around her. She is not only super smart and hard working, she truly cares about the success of the company and her colleagues. She is a true leader, a great thinker, and a joy to learn from. I had the pleasure of working with Sydney for 2.5 years and if given the opportunity, I would hire her back instantly.
Vinny Sosa
Sydney is a gem in the Marketing Ops discipline and beyond. I've worked with Sydney as a client and as a peer at the same employer. The value she brings to Marketing Solutions is second to none. She is singularly focused on driving customer success. She is a confident and qualified professional that is courageous enough to challenge the status quo and legacy best practices to create paths for future success at any organization. She has established herself as a leader even in the public network of Marketing Operations professionals, frequently sharing forward looking best practices and ideas in user groups and industry events. Sydney would make an amazing addition to any Marketing team. She is a Marketing Ops MVP!
Sarah Carrick Smith (née Crabb)
Sydney is without a doubt the best Marketing Operations leader I've worked with. Working alongside her has been like a masterclass in how to run a Marketing Operations function. She is a true expert when it comes to implementing lead and campaign management best practices, often coming up with innovative ideas and solutions for streamlining operations. She is process-driven, thoughtful and just a joy to work with. I really hope we work together in the future as there is still so much I'd love to learn from her!
Kristin Crowe
Sydney is one of the most talented and passionate people I have ever worked with. She goes above and beyond in her role to elevate everyone around her. She is not only super smart and hard working, she truly cares about the success of the company and her colleagues. She is a true leader, a great thinker, and a joy to learn from. I had the pleasure of working with Sydney for 2.5 years and if given the opportunity, I would hire her back instantly.
Credentials
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Marketo Certified Solutions Architect
MarketoApr, 2018- Sep, 2024 -
Marketo Certified Expert
MarketoFeb, 2020- Sep, 2024 -
Marketo Certified Revenue Cycle Analyst
MarketoMay, 2016- Sep, 2024
Experience
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EMMIE Collective
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United States
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IT Services and IT Consulting
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1 - 100 Employee
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Co-Founder
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Aug 2022 - Present
EMMIE Collective is a women-led group of Marketing and Revenue Ops consultants EMMIE Collective is a women-led group of Marketing and Revenue Ops consultants
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Hyperscience
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United States
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Software Development
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100 - 200 Employee
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Senior Manager, Marketing Operations
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Jan 2021 - Jul 2022
Manage and oversee all Marketing Operations functions for fast growing Series D start-up. Manage and oversee all Marketing Operations functions for fast growing Series D start-up.
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Etumos
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United States
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Marketing Services
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1 - 100 Employee
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Manager, Operations Consulting Services
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Sep 2019 - Dec 2020
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Marketing Technology Consultant
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Aug 2017 - Sep 2019
- Plan, manage, and execute client marketing campaigns using Marketo - Track campaigns, prepare performance analysis reports, and make campaign, content and workflow recommendations - Understand and utilize marketing data to suggest and execute A/B testing - Implement marketing automation best-practices, including introduction of new functionality and integration with other sales and marketing systems - Understand and optimize marketing automation and CRM platform performance -… Show more - Plan, manage, and execute client marketing campaigns using Marketo - Track campaigns, prepare performance analysis reports, and make campaign, content and workflow recommendations - Understand and utilize marketing data to suggest and execute A/B testing - Implement marketing automation best-practices, including introduction of new functionality and integration with other sales and marketing systems - Understand and optimize marketing automation and CRM platform performance - Manage segmentation rules and models and lead scoring models - Manage a queue of client requests in order to meet stated SLAs
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MOPsPROs
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United States
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Professional Training and Coaching
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Principal Architect of Community, Services and Membership
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Sep 2019 - Dec 2020
MOPsPROs is a community of Marketing Operations Professionals. I have been admining this group since its inception in September 2017, and have grown it to a thriving community of over 1,500 members. My responsibilities include: - Moderating and administrating the group through rules enforcement, membership management, and conversation facilitation - Growing membership through contests, marketing, and member outreach - Increase group engagement through member marketing such as… Show more MOPsPROs is a community of Marketing Operations Professionals. I have been admining this group since its inception in September 2017, and have grown it to a thriving community of over 1,500 members. My responsibilities include: - Moderating and administrating the group through rules enforcement, membership management, and conversation facilitation - Growing membership through contests, marketing, and member outreach - Increase group engagement through member marketing such as newsletters, recaps and re-engagement CTAs - Reporting on group growth and engagement to upper management - Sell sponsorships to potential partners
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Community Admin
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Sep 2017 - Sep 2019
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Phreesia
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United States
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Hospitals and Health Care
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700 & Above Employee
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Senior Marketing Operations Analyst
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Jun 2016 - Aug 2017
-Manage and oversee usage of Marketo for marketing and sales departments -Trained incoming sales representatives on Marketo Sales Insight -Responsible for monthly reporting to the VP and Directors of Business Development on opportunities generated, status of lead funnel and MQLs -Responsible for all Marketo reporting -Designed and implemented new Revenue Cycle Model in Marketo -Designed and implemented new Lead Scoring in Marketo -Manage and oversee usage of Marketo for marketing and sales departments -Trained incoming sales representatives on Marketo Sales Insight -Responsible for monthly reporting to the VP and Directors of Business Development on opportunities generated, status of lead funnel and MQLs -Responsible for all Marketo reporting -Designed and implemented new Revenue Cycle Model in Marketo -Designed and implemented new Lead Scoring in Marketo
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Dude Solutions
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United States
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Software Development
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1 - 100 Employee
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Manager, Web Design & Analytics
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Jan 2016 - May 2016
-Worked closely with the CMO and SVP of GoToMarket Operations to develop new website in DNN -Maintained and enhanceed Marketo instance for multi-brand marketing department -Implemented recurring webinar functionality using Calendly and Marketo -Produced and coordinated Marketo programs for marketing department
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Marketing Automation Specialist
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Jul 2015 - Dec 2015
-Worked closely with Marketing Technologist to develop and implement Marketo programs for marketing department -Implemented and trained sales tool for tradeshow lead capture -Created and designed new landing pages and email templates for the marketing department -Trained new sales reps on Marketo Sales Insight
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RIA Database
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United States
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Financial Services
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1 - 100 Employee
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Marketing Associate
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Mar 2014 - Jun 2015
- Company provides financial advisor data and marketing services for asset management companies - Managed all email campaigns including creative (HTML/CSS) and lead generation using ExactTarget and Marketo - Managed the migration process from ExactTarget to Marketo - Assisted in webinar production using On24 - Created a Javascript d3.js based dashboard system to display webcast analytics - Created, updated and maintained Wordpress websites - Represented the company at… Show more - Company provides financial advisor data and marketing services for asset management companies - Managed all email campaigns including creative (HTML/CSS) and lead generation using ExactTarget and Marketo - Managed the migration process from ExactTarget to Marketo - Assisted in webinar production using On24 - Created a Javascript d3.js based dashboard system to display webcast analytics - Created, updated and maintained Wordpress websites - Represented the company at national conferences Show less - Company provides financial advisor data and marketing services for asset management companies - Managed all email campaigns including creative (HTML/CSS) and lead generation using ExactTarget and Marketo - Managed the migration process from ExactTarget to Marketo - Assisted in webinar production using On24 - Created a Javascript d3.js based dashboard system to display webcast analytics - Created, updated and maintained Wordpress websites - Represented the company at… Show more - Company provides financial advisor data and marketing services for asset management companies - Managed all email campaigns including creative (HTML/CSS) and lead generation using ExactTarget and Marketo - Managed the migration process from ExactTarget to Marketo - Assisted in webinar production using On24 - Created a Javascript d3.js based dashboard system to display webcast analytics - Created, updated and maintained Wordpress websites - Represented the company at national conferences Show less
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Reward the World™
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United Kingdom
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Entertainment
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1 - 100 Employee
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Marketing Associate
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Aug 2012 - Feb 2014
- Company provides businesses with digital rewards solution for loyalty programs - Planned and implemented social media management system using HootSuite Pro resulting in an increase in Twitter followers and Facebook fans - Developed keywords and revised website content for clarity and SEO - Update blog and website, send email newsletters, and perform various online marketing tasks
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Intern
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Jun 2012 - Jul 2012
- Updated and maintained social media sites for The First Club and The Licensing Agency - Implemented HootSuite as social media management and scheduling platform - Completed various marketing and IT tasks as needed - Improved SEO for www.thefirstclub.net
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Education
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2011 - 2014
University of North Carolina at Charlotte
Bachelor of Arts (BA), Public Relations, Information Technology
Community
