Susan Larson

Digital Communications at Vermont Library Association
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Languages
  • English Native or bilingual proficiency

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5.0

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Chris Muldrow

Susan is a dynamic writer who understands the value of good research, thorough reporting and quality writing. She launched the news site in Fredericksburg, Virginia, that I ended up taking over, and I struggle to come close to matching the output, accuracy and quality of writing she produced. She understands the value of the written word and the potential reach of digital media, and she knows how to leverage that value for both nonprofits and commercial operations. I can't recommend her highly enough.

Anna Gibson

Susan Larson is an effective, reliable and talented writer. She is on the top of my list any time I need a free lance writer. She gives strong attention to detail, manages to deadline, and has proven time and time again that she can take dense, complicated content into a clear, cogent audience-appropriate communications vehicle. She has excellent communications skills with me as a client and with stakeholders informing her writing projects. She follows directions precisely and ensures clarity of the information for the document content and the deliverable. Her editing and grammar are flawless. However, her strongest skill is her ability to capture the voice needed for each target audience.

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Credentials

  • Digital Marketing Fundamentals Professional Certificate
    The University of Vermont Continuing and Distance Education Authority
    May, 2019
    - Sep, 2024

Experience

    • Digital Communications
      • Mar 2021 - Present

      Create and curate content for the organization's digital platforms, including the website, Facebook, Twitter, Instagram, and the quarterly email membership newsletter.

    • Membership and Outreach Chairperson
      • Mar 2021 - Apr 2022

      Oversee all elements of association membership, communications, and member outreach. Membership work includes recruitment, retention, and maintenance of the membership software. Communications work includes the website, social media, and the quarterly newsletter.

    • United States
    • Newspaper Publishing
    • 1 - 100 Employee
    • Contributing Writer
      • Jul 2019 - Mar 2021

      Covering the arts for Vermont's Independent alt-weekly. Currently on furlough due to COVDI-19. Covering the arts for Vermont's Independent alt-weekly. Currently on furlough due to COVDI-19.

    • Canada
    • Libraries
    • 1 - 100 Employee
    • Director
      • May 2017 - Jan 2021

      ● Supervised the library’s operations, budget, and staff. ● Marketed physical and digital services, resources, events, and commerce on the website, on social media, and with local media. ● Coordinated fundraising events with the Friends of the Library and community partners. ● Provided ongoing analytics for the library board, the town, and the state. ● Supervised the library’s operations, budget, and staff. ● Marketed physical and digital services, resources, events, and commerce on the website, on social media, and with local media. ● Coordinated fundraising events with the Friends of the Library and community partners. ● Provided ongoing analytics for the library board, the town, and the state.

    • United States
    • Non-profit Organizations
    • 1 - 100 Employee
    • Freelance Writer
      • Nov 2016 - May 2019

      Conduct interviews and write stories for this nonprofit's newsletter. Conduct interviews and write stories for this nonprofit's newsletter.

    • United States
    • Broadcast Media Production and Distribution
    • 1 - 100 Employee
    • Radio Host and Presenter
      • Feb 2015 - Apr 2017

      • Planned, produced, and hosted Town Talk, a weekday live interview show dedicated to informing listeners through thought-provoking conversations with diverse voices. • Researched, wrote, and taped a monthly Sunday morning community calendar program. • Wrote and broadcast “The Weekend Planner,” highlighting local events. • Promoted and recapped all shows on Facebook and Twitter. • Provided local news coverage in collaboration with News Director Ted Schubel. • Planned, produced, and hosted Town Talk, a weekday live interview show dedicated to informing listeners through thought-provoking conversations with diverse voices. • Researched, wrote, and taped a monthly Sunday morning community calendar program. • Wrote and broadcast “The Weekend Planner,” highlighting local events. • Promoted and recapped all shows on Facebook and Twitter. • Provided local news coverage in collaboration with News Director Ted Schubel.

    • Publisher, Executive Editor
      • Jan 2014 - Apr 2017

      • Identified issues important to the community, and produced stories on those issues with corresponding photographs and/or video. • Published a Monday through Friday morning email newsletter. • Utilized social media to promote content, engage with the community, share breaking news, and cultivate story ideas. • Collaborated with community organizations, serving as a moderator of / host for special events including the Mary Washington Health Care Affordable Care Act Forum, Toys for Tots Fredericksburg, and Startup Weekend Fredericksburg. • Founded and sold Fredericksburg Today, the website dedicated to reporting news and promoting culture in this region of a quarter million people. Show less

    • Information Services
    • 1 - 100 Employee
    • Adjunct Faculty
      • Sep 2015 - Sep 2016

      Taught Facebook for Business, Twitter for Business, and Promoting Your Event. Taught Facebook for Business, Twitter for Business, and Promoting Your Event.

    • Contributing Writer
      • Jan 2015 - Dec 2015

      Wrote a 12-part series on Rappahannock Big Brothers Big Sisters. Wrote a 12-part series on Rappahannock Big Brothers Big Sisters.

    • United States
    • Online Audio and Video Media
    • 200 - 300 Employee
    • Local Editor
      • Jul 2011 - Jan 2014

      • Identified, wrote, edited, and published a minimum of five stories daily with corresponding photos and video, for this national organization of hyperlocal news sites.• Provided rapid response and live coverage for breaking news, including the 2011 Virginia earthquake; Hurricane Irene; the 2012 Northern Virginia derecho; and national, state, and local elections.• Utilized social media to promote content, engage with the community, share breaking news, and cultivate story ideas.• Actively collaborated with and supported other members of the news team. Show less

    • Freelance Writer
      • Jul 2010 - Jun 2011

      Wrote a series for Lorton Patch on the artists of the Workhouse Arts Center in Lorton, Virginia, collected on my blog LitLinx: http://litlinx.blogspot.com/p/workhouse-art-articles.html

    • United States
    • Government Administration
    • 700 & Above Employee
    • Online Services Manager
      • Jun 2008 - Jul 2011

      ● Publicized the services and resources of the department’s 23 branch libraries with content crafted for the website, Facebook, Twitter, and Flickr. ● Directed a team of seven in fielding more than 1,000 monthly information and homework help requests by text, instant messaging, and email. ● Provided research and writing for the county’s 60+ agencies. ● Oversaw the Foundation Center’s Grants and Funding Resource Center satellite office, assisting nonprofits in utilizing online and print resources to secure grant funding. Show less

Education

  • University of South Carolina
    M.A. Degree, College of Mass Communications and Information Studies
  • University of Vermont
    Certificate, Digital Marketing
    2019 - 2019
  • Trinity University
    B.A. Degree, Broadcast Journalism
  • Northern Virginia Community College
    Certificate, Creating Web Pages Using HTML
    2011 - 2011

Community

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