Susan Russell-Alexander
Account Executive at Locality Streaming- Claim this Profile
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Topline Score
Bio
Katie Slattery Oblinger
Susan Russell is motivated and forward-thinking. She has consistently demonstrated a solid work ethic throughout her broadcast sales career and has an unwavering commitment to success. Susan is dedicated, driven, methodical, and highly skilled. She is ready to deal with difficult situations and solve the problems at hand. She is dedicated and goal oriented and her industry knowledge is extensive. I thoroughly enjoyed working with her for over a decade and would love the opportunity to work with her again.
Mathew Pearson
It is a pleasure working with a colleague that is so good in her role, she makes my job easier. Susan is a consummate professional and performs at the highest level every day. We worked together on many accounts and she intuitively understands what her clients need and she always delivers exceptional results. In addition, she has a positive outlook that makes everyone around her better. Susan is a key contributor to any team.
Katie Slattery Oblinger
Susan Russell is motivated and forward-thinking. She has consistently demonstrated a solid work ethic throughout her broadcast sales career and has an unwavering commitment to success. Susan is dedicated, driven, methodical, and highly skilled. She is ready to deal with difficult situations and solve the problems at hand. She is dedicated and goal oriented and her industry knowledge is extensive. I thoroughly enjoyed working with her for over a decade and would love the opportunity to work with her again.
Mathew Pearson
It is a pleasure working with a colleague that is so good in her role, she makes my job easier. Susan is a consummate professional and performs at the highest level every day. We worked together on many accounts and she intuitively understands what her clients need and she always delivers exceptional results. In addition, she has a positive outlook that makes everyone around her better. Susan is a key contributor to any team.
Katie Slattery Oblinger
Susan Russell is motivated and forward-thinking. She has consistently demonstrated a solid work ethic throughout her broadcast sales career and has an unwavering commitment to success. Susan is dedicated, driven, methodical, and highly skilled. She is ready to deal with difficult situations and solve the problems at hand. She is dedicated and goal oriented and her industry knowledge is extensive. I thoroughly enjoyed working with her for over a decade and would love the opportunity to work with her again.
Mathew Pearson
It is a pleasure working with a colleague that is so good in her role, she makes my job easier. Susan is a consummate professional and performs at the highest level every day. We worked together on many accounts and she intuitively understands what her clients need and she always delivers exceptional results. In addition, she has a positive outlook that makes everyone around her better. Susan is a key contributor to any team.
Katie Slattery Oblinger
Susan Russell is motivated and forward-thinking. She has consistently demonstrated a solid work ethic throughout her broadcast sales career and has an unwavering commitment to success. Susan is dedicated, driven, methodical, and highly skilled. She is ready to deal with difficult situations and solve the problems at hand. She is dedicated and goal oriented and her industry knowledge is extensive. I thoroughly enjoyed working with her for over a decade and would love the opportunity to work with her again.
Mathew Pearson
It is a pleasure working with a colleague that is so good in her role, she makes my job easier. Susan is a consummate professional and performs at the highest level every day. We worked together on many accounts and she intuitively understands what her clients need and she always delivers exceptional results. In addition, she has a positive outlook that makes everyone around her better. Susan is a key contributor to any team.
Credentials
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Digital Marketing Foundations
LinkedInApr, 2021- Sep, 2024
Experience
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Locality Streaming
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United States
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Advertising Services
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1 - 100 Employee
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Account Executive
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Dec 2022 - Present
Locality is the industry’s preeminent local television solutions provider, committed to addressing the evolving needs of advertisers by unlocking the power of local and driving dollars to the local video marketplace. With more than 11 locations in the US, Locality helps brands tap into the mindset of the local consumer and precisely reach optimal markets, nationally. Having served more than 1,500 ad agencies and 4,500 advertisers, to date, Locality offers the best premium inventory that the industry has to offer to help brands optimize their spend and target audiences at scale. Show less
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Fox Stations Sales Inc
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United States
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Broadcast Media Production and Distribution
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1 - 100 Employee
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Account Executive
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Jun 2021 - Dec 2022
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WFLA-TV News Channel 8 / WTTA-TV Great 38
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United States
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Broadcast Media Production and Distribution
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100 - 200 Employee
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National Sales Manager
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Jul 2017 - Feb 2021
Led team of national account executives at Katz Media Group selling to national advertising agencies. Accountable for weekly sales forecasts and meeting corporate forecasts/budgets, Spearheaded political process. Contributed to development of rates guides. Orchestrated sales of station and network sales opportunities. Collabortated with National Sales Assitant on various aspects of pricing, packaging and schedule management. Led team of national account executives at Katz Media Group selling to national advertising agencies. Accountable for weekly sales forecasts and meeting corporate forecasts/budgets, Spearheaded political process. Contributed to development of rates guides. Orchestrated sales of station and network sales opportunities. Collabortated with National Sales Assitant on various aspects of pricing, packaging and schedule management.
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CoxReps
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Broadcast Media Production and Distribution
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100 - 200 Employee
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Account Executive
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Nov 2002 - Jul 2017
Generated revenue for client television stations selling broadcast air time and digital ad space to national agencies. Client television stations concenetrated mostly in the southeast with a focus on Medial General and Tegna station groups. Developed relationships with media buyers and supervisors to further sales process. Consistently increased sales revenue 15-25%. Generated revenue for client television stations selling broadcast air time and digital ad space to national agencies. Client television stations concenetrated mostly in the southeast with a focus on Medial General and Tegna station groups. Developed relationships with media buyers and supervisors to further sales process. Consistently increased sales revenue 15-25%.
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Katz Media Group
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United States
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Advertising Services
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400 - 500 Employee
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Account Executive
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Nov 1997 - Nov 2002
Generated revenue for client television stations selling broadcast air time to national agencies. Client television stations concenetrated mostly in the southeast. Developed relationships with media buyers and supervisors to further sales process. Generated revenue for client television stations selling broadcast air time to national agencies. Client television stations concenetrated mostly in the southeast. Developed relationships with media buyers and supervisors to further sales process.
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Education
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1990 - 1994
University of Florida
Bachelor of Science Telecommunication
Community
