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Susan Paardecamp Hackney is a seasoned marketing executive with extensive experience in strategy, market research, and leadership. She has led global market strategies for Harvard Summer School and The Christian Science Monitor, and managed marketing and channel profitability for Aramark and Weider Publications. She holds an MBA from Babson College and executive leadership certifications from Columbia University and Penn State.

Credentials

  • Marketing Analytics: Strategies for Driving Business Results
    Harvard Division of Continuing Education
    Oct, 2023
    - May, 2026
  • Managing Yourself and Leading Others
    Professional Development - Harvard Division of Continuing Education
    Feb, 2023
    - May, 2026

Experience

    • Director of Marketing, Harvard Summer School, Professional Development Progra...
      • Apr 2018 - Present
      • Cambridge, MA

      Leads the integrated global market strategy for Harvard Summer School, Professional Development and HILR. Identifies and facilitates the development of new program ideas, on-campus and online.

    • United States
    • Online Audio and Video Media
    • 100 - 200 Employee
    • Chief Product & Strategy Officer
      • Jan 2016 - Aug 2017

      As member of the executive team, at this Pulitzer Prize-winning international news organization, led the Monitor's transformation from venerable daily newspaper to a multi-platform media company – achieving the largest readership in its history and improving its financial performance. Revitalized the brand creating market distinction and driving significant online growth. Led multi-disciplinary team, using design-test discipline in development and launch of new digital product. Advised The Board on progress and managed internal communications.

    • VP Marketing & Strategy
      • Jun 2007 - Jan 2016

      Responsible for e-commerce strategy, marketing, production - several digital products and weekly magazine. Managed staff of 10 overseeing subscriptions, fulfillment operations, analytics, digital marketing, research, creative and production.

  • Aramark
    • Norwell, MA
    • Director, Marketing
      • Jan 1997 - Jan 2003
      • Norwell, MA

      Aramark operates in North America and 20 additional countries, with revenues totaling just over $14 billion. Managed marketing and channel profitability of four distinct business lines, in the uniform division. Improved sales through brand positioning, new product launches, and entrance into ne...

  • Weider Publications
    • Greater New York City Area
    • Director Consumer Marketing, Weider Publishing
      • Jan 1994 - Jan 1997
      • Greater New York City Area

      Developed market plan that secured $5.7M venture capital funding for new magazine. Executed marketing launch of national golf magazine - eventually selling to Weider Publications, a subsidiary of American Media. Weider publishes health and fitness magazines and websites and sells fitness and nu...

    • Marketing Manager
      • Jan 1991 - Jan 1993

      Managed customer acquisition, ancillary products and $6M budget. Received Folio award for creative resulting in 18% increase in sales.Initiated database for six million expires.

Education

  • Babson College - Franklin W. Olin Graduate School of Business
  • 2010 - 2011
    Columbia University in the City of New York
  • 1997 - 1998
    PENN STATE EXECUTIVE Programs, University
  • 1997 - 1998
    Simmons College - Simmons School of Management
  • Franklin & Marshall College
  • 1999 - 1999
    Women-Unlimited: Aramark sponsored management training

Suggested Services

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Industry Focus. “Marketing and Advertising”

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