Bio
Credentials
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Marketing Analytics: Strategies for Driving Business Results
Harvard Division of Continuing EducationOct, 2023- May, 2026 -
Managing Yourself and Leading Others
Professional Development - Harvard Division of Continuing EducationFeb, 2023- May, 2026
Experience
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Harvard Division of Continuing Education
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Cambridge, MA
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Director of Marketing, Harvard Summer School, Professional Development Progra...
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Apr 2018 - Present
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Cambridge, MA
Leads the integrated global market strategy for Harvard Summer School, Professional Development and HILR. Identifies and facilitates the development of new program ideas, on-campus and online.
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United States
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Online Audio and Video Media
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100 - 200 Employee
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Chief Product & Strategy Officer
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Jan 2016 - Aug 2017
As member of the executive team, at this Pulitzer Prize-winning international news organization, led the Monitor's transformation from venerable daily newspaper to a multi-platform media company – achieving the largest readership in its history and improving its financial performance. Revitalized the brand creating market distinction and driving significant online growth. Led multi-disciplinary team, using design-test discipline in development and launch of new digital product. Advised The Board on progress and managed internal communications.
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VP Marketing & Strategy
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Jun 2007 - Jan 2016
Responsible for e-commerce strategy, marketing, production - several digital products and weekly magazine. Managed staff of 10 overseeing subscriptions, fulfillment operations, analytics, digital marketing, research, creative and production.
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Aramark
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Norwell, MA
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Director, Marketing
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Jan 1997 - Jan 2003
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Norwell, MA
Aramark operates in North America and 20 additional countries, with revenues totaling just over $14 billion. Managed marketing and channel profitability of four distinct business lines, in the uniform division. Improved sales through brand positioning, new product launches, and entrance into ne...
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Weider Publications
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Greater New York City Area
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Director Consumer Marketing, Weider Publishing
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Jan 1994 - Jan 1997
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Greater New York City Area
Developed market plan that secured $5.7M venture capital funding for new magazine. Executed marketing launch of national golf magazine - eventually selling to Weider Publications, a subsidiary of American Media. Weider publishes health and fitness magazines and websites and sells fitness and nu...
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Marketing Manager
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Jan 1991 - Jan 1993
Managed customer acquisition, ancillary products and $6M budget. Received Folio award for creative resulting in 18% increase in sales.Initiated database for six million expires.
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Education
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Babson College - Franklin W. Olin Graduate School of Business
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2010 - 2011Columbia University in the City of New York
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1997 - 1998PENN STATE EXECUTIVE Programs, University
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1997 - 1998Simmons College - Simmons School of Management
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Franklin & Marshall College
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1999 - 1999Women-Unlimited: Aramark sponsored management training
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