Suchitra Devi

Digital Marketing Specialist at Infinix Indonesia
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Location
Banten, Indonesia, ID

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Daniel Krisna S.

Devi is a great digital marketer, she knows how to analyze every funnel, where to spot the problems, and how to optimize the campaign. It is a great opportunity to be able working with her!

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Experience

    • Indonesia
    • Telecommunications
    • 1 - 100 Employee
    • Digital Marketing Specialist
      • Apr 2023 - Present
    • Indonesia
    • Technology, Information and Internet
    • 700 & Above Employee
    • Internet Marketing Associate
      • Dec 2021 - Mar 2023

      Job Description: - Plan, allocate budget and execute ads through Facebook, Google and TikTok - Collaborate with other internal teams to achieve business goals - Monitor, optimize and analyze daily, weekly and monthly ads performance and generate improvement ideas - Conduct testing to find the best campaign structure, targeting and creative assets - Collaborate with Facebook and other vendor partners to improve performance - Measure and report performance of digital campaigns, and assess against goals (session, clicks, new buyers, orders, and more) - Propose strategies based on trend and historical performance data Show less

    • Indonesia
    • Advertising Services
    • 100 - 200 Employee
    • Digital Marketing Specialist
      • Feb 2021 - Dec 2021

      Job Description: - Handle 10+ clients from various industries - Plan, execute and optimize ads through Facebook, Instagram, Google, LinkedIn & TikTok - Create media plan and strategies to achieve business goals, from finding suitable audiences, suggesting budget allocation and distributing it to the right channel - Create monthly report with Account Manager and present strategies for upcoming months - Generate insights based on campaign performances List of Clients: DUST Jeans, Carlino Bakes, Justika, Telin, Button & Bow, Gerai Hawa, Aceskin, Prime Apparel, Public Culture, Paradise Youth Club, Hypefast, and more. Show less

    • Indonesia
    • Technology, Information and Internet
    • 700 & Above Employee
    • Jr. Digital Marketing Analyst
      • Apr 2019 - Oct 2020

      Job Description: - Create campaigns/ads using Facebook Business Manager (FB & IG ads), Google Adwords (SEM ads) - Create, manage and analyze push notifications both on Web and App (MoEngage) - Monitor and optimizing ads using Facebook Business Manager, Google Adwords, Google Analytics, Data Studio - Analyze campaign/ad performances and find ways to improve its performance - Create reports on campaign performances and generate insights - Coordinate with other teams to make sure ads run on time Show less

    • Germany
    • Technology, Information and Internet
    • 100 - 200 Employee
    • Online Marketing Intern
      • Mar 2017 - Aug 2017

      Job description: - Create campaigns on Facebook using Facebook Ads Manager - Monitor and optimize running campaigns - Analyze data and KPIs of the campaigns and create a report - Testing new channels and new pictures for future campaigns Job description: - Create campaigns on Facebook using Facebook Ads Manager - Monitor and optimize running campaigns - Analyze data and KPIs of the campaigns and create a report - Testing new channels and new pictures for future campaigns

    • Indonesia
    • Oil and Gas
    • 700 & Above Employee
    • Corporate Strategic Planning and Business Development Intern
      • Dec 2015 - Feb 2016

      Job description: - Prepare SWOT analysis and Business Model Canvas for PT Badak LNG's Training Program - Prepare a calculation of costs for PT Badak LNG's Training Programs and a Training Proposal Job description: - Prepare SWOT analysis and Business Model Canvas for PT Badak LNG's Training Program - Prepare a calculation of costs for PT Badak LNG's Training Programs and a Training Proposal

Education

  • Swiss German University
    S.M. (Sarjana Manajemen), Business Administration (International Business and Marketing concentration)
    2014 - 2018
  • Fachhochschule Südwestfalen
    B.A. (Bachelor of Arts), Business Administration with Informatics

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