Experience

SJH GreenSteam

• United States
• Facilities Services
• 1 - 100 Employee

• Marketing

  • Nov 2008 - Present

  Developed and executed a successful, cost-effective online/off-line marketing strategies, for SJH GreenSteam’s company re-launch. • Created a company website and blog utilizing WordPress (CMS). • Developed an SEO system for tracking and analyzed the effectiveness of keywords and fishtail phrases for company webpages and landing pages. • Developed a branding system, which included a company style guide for their logos, company colors and tag lines. This style guide also included guidelines for logo and tagline use. • Developed and promoted free educational webinars, which were re-purposed as whitepapers and e-books and newsletters. • Created a monthly editorial calendar with cohesive content ideas for company blog postings. Blog posts were also submitted to SJH GreenSteam’s social media channels. • Created and maintain all SJH GreenSteam social media channels, which include LinkedIn, Squidoo, Tumblr, Twitter, YouTube, BlogTalkRadio and Pinterest sites with new and repurpose content. • Develop and manage all email marketing campaigns. Created informative newsletter content. Targeted specific clients through email sign-up, landing page call to action buttons and social media. • Thorough knowledge of Google Analytics and Google webmaster tools, • Interacted with followers on LinkedIn, and Twitter. • Created product flyers, company brochures, promotions and business cards. • Created, developed and marketed through various social media and print media SJH GreenSteam “@Your Service” program. • Supported the CEO as a personal assistant. Informed the CEO of upcoming networking opportunities to attend which were local, within the metro Dallas, Fort Worth, TX area. • Created weekly meeting via Skype. Show less