Experience

FT Consulting

• Singapore
• Business Consulting and Services
• 1 - 100 Employee

• Senior Consultant

  • Mar 2002 - Present

  For close to 2 decades in FT Consulting, I have focused on helping both SME and publicly listed clients achieve breakthroughs in business expansion through strategy and brand development. ​ In the area of strategy development, I assist clients to analyse their market and industry, deep-dive into internal environment, evaluate business performance, and develop sustainable growth initiatives. Where overseas expansion is involved, I lead in research and analysis for market feasibility studies and entry strategies for regional countries such as Malaysia, Indonesia, Thailand and the Philippines. ​ In brand development, I work with companies to develop compelling new brands and concepts or reposition existing brands to give them a distinctive edge over the competition. Clients benefitted from new brand identities, stronger brand equity, new target customers, and expanded channels and reach. I have served clients in many industries including F&B, FMCG, beauty & wellness, medical equipment, manufacturing & wholesale, industrial & engineering, clubs & societies, commercial kitchen, furniture, executive training and preschool, amongst others. Prior to joining FT Consulting, I was an Executive Consultant at Ernst & Young’s consulting practice. In addition, I have 10 years of experience in financial analysis and management reporting in the banking industry. At OCBC Bank, my portfolio covered subsidiaries, business loan units, and a performance management system for departments. I was also part of the financial management and analysis team at Union Bank of Switzerland covering reporting for various business units.​ Academic Qualification: 1. Bachelor of Accountancy: National University of Singapore 2. MBA: International Institute for Management Development (IMD), Switzerland. Professional Certification: Professional Singapore Certified Management Consultant (PSCMC), certified by TÜV SÜD. Show less