Experience

Voiceworks.ai

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Head of the Sport Social Podcast Network

  • Sep 2022 - Present

  Responsible for the growth of the Sport Social Podcast Network and reaching our ambition of becoming the biggest sport audio destination in the world. Want to chat about your podcast joining the winning team? Email podcast@sport-social.co.uk Responsible for the growth of the Sport Social Podcast Network and reaching our ambition of becoming the biggest sport audio destination in the world. Want to chat about your podcast joining the winning team? Email podcast@sport-social.co.uk



Freelance

• Egypt
• Human Resources
• 1 - 100 Employee

• Freelance Video Producer

  • Aug 2018 - Present

  I specialise in business profile and client testimonial videos, helping to bring brands closer to their advertisers and consumers. I specialise in business profile and client testimonial videos, helping to bring brands closer to their advertisers and consumers.



Bauer Media Group – UK

• United Kingdom
• Media Production
• 100 - 200 Employee

• Content and Audience Engagement Manager

  • Feb 2021 - Sep 2022

  In my role as Content and Audience Engagement Manager, I was responsible for creating and executing premium rate SMS activity across Bauer Media Group's UK radio portfolio of stations. This included the Hits and Greatest Hits radio networks, Absolute Radio, KISS, Magic and Planet Rock. I additionally oversaw and helped shape activity on Cool FM and Downtown Radio in Northern Ireland.I utilised my excellent talent management skills and knowledge of compliance to adjudicate decisively in high-pressure situations to get the very best out of every winning moment on air. I provided coaching and constructive feedback to presenters and created engaging scripts to grab listeners’ attention. I communicated efficiently with Programming and Commercial teams to achieve company targets and devise exciting competition ideas which resonated with our audience and clients.

• Contests Producer

  • Jun 2019 - Feb 2021

  In my role as Contests Producer, I was responsible for the production of S&P and premium rate SMS activity across Absolute Radio, KISS, Magic Radio and Planet Rock.I constantly analysed the performance of the competitions and live reads of presenters. In consultation with management, I implemented improvements which helped the radio stations achieve their KPIs throughout the Covid pandemic.I researched other competitions across the world to identify any mechanics and ideas that could be adapted to help the radio stations achieve their goals.I also responded to listener enquiries regarding our contests and processed payments to winners.



Global

• Architecture and Planning
• 1 - 100 Employee

• Station Producer

  • Sep 2015 - May 2019

  In my role as Station Producer at Heart Cambridgeshire, I contributed to the day-to-day running of the station's online and on-air presence. I regularly demonstrated high levels of creativity when directing, shooting and editing engaging videos on Final Cut Pro for the station’s social media channels and website. Communicated efficiently with sales teams and clients to achieve briefs which produced outstanding video solutions for Global.Produced exciting audio on Pro Tools and Adobe Audition for Heart Cambridgeshire’s programming output and event appearances, such as Breakfast show benchmarks, SPI competition suites and event music mixes. Utilised my talent management skills to assist with the production of Heart Breakfast and Heart Drivetime. I also managed high profile talent during my time in the position, such as Nigel Farage (on LBC) and Bill Turnbull (on Classic FM).I created content for the Heart website on Gusto. This ranged from articles about competitions to galleries of station event appearances. Additionally, I was a Global’s Make Some Noise ‘Charity Champion’ for the Cambridge broadcast centre, responsible for co-ordinating and organising fundraising events and competitions. In my time at the company, I helped to fundraise over £350,000 for local Cambridgeshire beneficiaries.I managed the station's successful internship programme; helping two individuals secure full-time work within the radio industry.

• Breakfast Producer

  • Jul 2015 - Aug 2015

  In my role as the Breakfast Producer of Heart Breakfast with Rich and Zoe at Heart Solent, I demonstrated my ability to handle all elements of a busy breakfast show. My calm and organised approach to talent managing the presenters allowed me to keep them focused and to create a productive environment. To ensure the show was planned in as much detail as possible, I completed planning meetings with Rich and Zoe to get the maximum potential out of each content strand. I was responsible for supporting them with audio content, accurate travel bulletins and compliance guidance to ensure the content was within Ofcom guidelines. One element of my role was to maintain the social media presence of the breakfast show. I was responsible for making sure the station was posting engaging content relating to topics we were discussing on air. Our detailed approach to social media on the station allowed us to drive content further and to expand the audience reach of the station.Additionally, I utilised my skills on web software, Gusto, to create content on the Heart website. This included articles, forms and galleries all relating to show content. Audio production is a skill I pride myself on and I showcased my creative flair throughout my time in this position. Examples included producing exciting competitions and archiving strong audio for future award entries. When managing competitions on the show, I generated game-play scripts; wrote terms and conditions; contributed audio production; briefed presenters, and assisted in fulfilling prizes.

• Station Assistant (Internship) / Freelance Breakfast Producer

  • Sep 2014 - Jun 2015

  In my role at Heart Cambridgeshire, I assisted with the production of Heart Breakfast with Kev and Ros. I completed an internship from September 8th 2014 to January 30th 2015 at the station and deputised until the end of June 2015 on a freelance basis when the Breakfast Producer was on leave.My sound talent management skills were used to keep Kev and Ros focused on the Breakfast show, providing coaching and direction. I supported them with audio content, scripted travel bulletins, and managed the show's running order. I maintained the social media presence of the breakfast show by posting engaging content which would connect with the Heart audience. In addition, when covering the role, I hosted the pre-show prep meeting with the presenters and formulated N7Ds from show planning meetings, plotting the best way to present this content.My excellent audio production skills were utilised on Pro Tools and Adobe Audition to create audio content for both Breakfast and Drive programmes. This included features, montages, voxes and competitions. When working closely with the SPI team, I generated game-play scripts, audio production and assisted in fulfilling prizes. During the 2014 Christmas period, I project managed Heart’s ‘Sleeps Til Santa’ campaign. This required me to book, record and produce children from 35 schools in Cambridgeshire, introducing the network’s festive song. This was the biggest project of its kind for the 2014 festive period. I am familiar with Final Cut Pro and used the software to create Make Some Noise videos for the Global's Make Some Noise appeal in October 2014.

• Heart Angel

  • Aug 2013 - Aug 2014

  In my role as one of the senior Heart Angel’s for Four Counties, I was responsible for promoting the station at events by communicating with its core audiences.I led teams at a variety of events including Cancer Research’s Race For Life’s; Global’s Make Some Noise fundraisers; and Christmas light switch on events.



BBC

• Italy
• Technology, Information and Internet
• 1 - 100 Employee

• Broadcast Assistant

  • Sep 2012 - Nov 2015

  In my role at BBC Radio Northampton, I worked as a freelance Broadcast Assistant across the programming output, including the busy weekend Sport programme. I desk-drived the programme from the station and used my talent management skills to direct the commentators on what was required of them to deliver the programme to its maximum potential. Through my guidance, I ensured the programme stuck to the busy pre-planned running order and relayed messages through talkback to the commentators to control the pace of the programme and to provide live match updates. When the programme was split across FM and DAB to cover different matches, my direction for talent was important to help keep them across what was happening and what they needed to do. Working on this show required me to demonstrate my ability to edit quickly in live situations. I provided highlight packages from the day's games and supplied interview cues and clips for news bulletins. When working on weekday Daytime Programming, I researched news stories that affected the core of the listenership and prepared contributors to discuss them in more detail. I supplied the presenter with cues and questions to get the best out of interviewees, offering direction on the best approach I felt they should take to get the best responses. I then collated this information in a detailed running order on ENPS. I managed calls from listeners, collecting their input on topics on the show and used my judgement to decide whether or not to include them as on-air contributors, depending on if I felt they could positively add something to the show.



Scratch Radio

• United Kingdom
• Media Production
• 1 - 100 Employee

• Station Manager

  • Jun 2013 - May 2014

  Scratch Radio is Birmingham City University’s student radio station. As Station Manager, it was my responsibility to ensure the station broadcast efficiently and successfully on a day to day basis. It was my role to motivate the team of people around me to achieve targets set out by the committee, at the beginning of the academic year. I chaired monthly meetings with my committee to ensure the station was on track to complete its targets and was responsible for maintaining regular contact with Birmingham City University’s Student’s Union. I was accountable for all of the final decisions the station took in accordance with policies and regulations stipulated by the Student's Union. I worked closely with my Programme Controller to manage talent we had on the station and representing us across the University. I delegated to my Events Coordinator what our aims were to promote the brand around different University campuses. I also signed off on all station branding before it was scheduled for broadcast. During my tenure in charge, I led the full-scale rebrand and relocation of the station to its new site at the Parkside Campus in Birmingham city centre. As a result, this provided a solid platform for the station to achieve success for its efforts in the 2013-2014 academic year. Scratch Radio won two SRA awards and the Radio Academy 'Nations and Regions Award' for the Midlands, for an audience under 300,000.

• Head of Brand

  • Jun 2012 - May 2013

  As Head of Brand, I maintained the audio and visual appearance of the station. I worked closely with the management team to ensure student interaction with Scratch Radio was viewed as professional and exciting.

• Presenter/Producer

  • Sep 2011 - May 2012

  I presented and produced the Friday afternoon show and the Saturday Sport show.



Inspiration FM

• United Kingdom
• Broadcast Media Production and Distribution
• 1 - 100 Employee

• Production Team Leader

  • Jun 2012 - Aug 2012

  In my role as Production Team Leader, I led and supported a team of volunteers to produce commercials and station imaging. We worked as a team to create content surrounding the 2012 London Olympics and talent contest ‘Northampton’s Got Talent’. I got the best out of my team by evaluating everyone’s strengths and weaknesses in order to assign people appropriate tasks. I coached volunteers on how to complete certain tasks and how to approach problematic situations. In my role as Production Team Leader, I led and supported a team of volunteers to produce commercials and station imaging. We worked as a team to create content surrounding the 2012 London Olympics and talent contest ‘Northampton’s Got Talent’. I got the best out of my team by evaluating everyone’s strengths and weaknesses in order to assign people appropriate tasks. I coached volunteers on how to complete certain tasks and how to approach problematic situations.