Director of Marketing

• Jan 2017 - Present

• Creation and development of digital and print content • Conversion Optimization • Social Media Engagement Strategy • Insight tracking, Analysis and Recommendations • Grant Writing • Brand Development, User Experience, User Journey • Copywriting • Fundraising Strategy • Creation and development of digital and print content • Conversion Optimization • Social Media Engagement Strategy • Insight tracking, Analysis and Recommendations • Grant Writing • Brand Development, User Experience, User Journey • Copywriting • Fundraising Strategy

Writer and Creator of The In-Between

• Mar 2018 - Present

Sports Instructor

• Sep 2022 - Present

Jiu Jitsu purple belt under Michael Cusi and Johnny Tama. Currently training under 10 Planet's Eddie Bravo black belt, Bomb Squad, UFC and Strike Force veteran, Conor Huen. I coach all-level and kid's classes using the ecological dynamics method, focused on the constraints lead approach. Jiu Jitsu purple belt under Michael Cusi and Johnny Tama. Currently training under 10 Planet's Eddie Bravo black belt, Bomb Squad, UFC and Strike Force veteran, Conor Huen. I coach all-level and kid's classes using the ecological dynamics method, focused on the constraints lead approach.

Senior Content Manager

• Oct 2018 - Sep 2019

Content strategy, planning, and development for B2C and B2B channels for the regulated cannabis market in California. Copywriting, Video scriptwriting, social media campaign planning for products and events. Strategic partnerships (Jam In the Van). Marketing automation, predictive sending, attribution and user funnel strategy. Content strategy, planning, and development for B2C and B2B channels for the regulated cannabis market in California. Copywriting, Video scriptwriting, social media campaign planning for products and events. Strategic partnerships (Jam In the Van). Marketing automation, predictive sending, attribution and user funnel strategy.

Adjunct Faculty

• Jan 2015 - Jan 2019

Instructor at the Art Institute for the audio department, teaching brand marketing, social and digital best practices and building websites for new business owners. Portfolio I class prepares students for the transition to the professional world and prepares students for the industry by helping them compile a portfolio. Students will demonstrate their sound design, sound organization, presentation, and other skills as they assemble and refine their portfolio projects. Particular emphasis is placed on identifying short- and long-term professional employment goals, industry and professional related resources and portfolio development strategies. Music & Society: After being introduced to basic music theory and music vocabulary, students will explore the role of music in different societies. Students will also analyze how music influences and is influenced by language, geography, politics, and other aspects of culture. Show less

Director of Content Development

• Jan 2016 - Dec 2018

• Creation and development of content for omni-channel campaigns for clients big and small • Conversion Optimization • Social Media Engagement Strategy • Insight tracking, Analysis and Recommendations • Brand narratives and content curation • Brand Development, User Experience, User Journey • Copywriting • Collaboration Strategy with Non-competitive Brands • Creation and development of content for omni-channel campaigns for clients big and small • Conversion Optimization • Social Media Engagement Strategy • Insight tracking, Analysis and Recommendations • Brand narratives and content curation • Brand Development, User Experience, User Journey • Copywriting • Collaboration Strategy with Non-competitive Brands

Adjunct Instructor

• Jan 2015 - Dec 2017

Instructor of Market Research course. Students will learn how to differentiate business for a competitive edge. Through hands-on, experiential learning, students will establish baseline KPI’s and dynamically track goals over the five week course. Instructor of Market Research course. Students will learn how to differentiate business for a competitive edge. Through hands-on, experiential learning, students will establish baseline KPI’s and dynamically track goals over the five week course.

Copywriter

• Jan 2016 - Feb 2017

Research and copywriting for Fender Academy dealer and associate training portal. • Research • Copywriting Research and copywriting for Fender Academy dealer and associate training portal. • Research • Copywriting

Author

• Oct 2011 - Aug 2016

Caustic Soda - A Year Future Narco Romance is a graphic novel written by Shane Roeschlein and illustrated by Daniel Crosier. The kickstarter campaign was successfully funded (141%) and is currently in production. Learn about the book at http://kck.st/13jlAok You can also follow the Narco Romance blog at http://causticsodanarcoromance.com/ Daniel Crosier illustrates the comic by hand, using ink and graphite on birch wood panels. Patrick Brosseau letters the book. Edited by Gary Lain. Show less

Online Content and Promotions Manager

• Jun 2007 - Dec 2015

- Leverage Taylor's artist and user network for content development and production using both our Taylor Sessions channel and UGC (Taylor Stories, Road Show Instagram Map). - Responsible for web project coordination and implementation of scheduled content releases. - Content strategy and calendar coordination with partners to highlight product/events through media, artists, festivals. - Managing online promotions, exclusive content, execution and deployment. Prizing, graphics and copy logistics and management. - Develop online strategies and ground-breaking marketing programs focused on customer/data acquisition though online engagement marketing to drive sales and engagement for Taylor Guitars. - Collaborative activations between artists, corporate sponsors, and partners. - Brand journalist writing and curating content- Architect systems combining online and offline marketing assets to maximize revenue and develop deeper relationships with customers. - Meticulously track, analyze, and present campaign results and ways to continuously improve execution and ROI.- Micro copy, Social Media (paid, earned), Content Marketing Show less

Web Manager

• Jun 2007 - Nov 2008

Responsible for website architecture, content management, news, reviews, cross branded online and off line promotions. Striving for new ways to connect online with future Taylor Guitars customers and to enhance the Taylor Guitars experience in the online market.

Columnist

• Jun 2013 - Dec 2013

Creative non-fiction, quasi-essay and commentary writing for Whole Beast Rag. Creative non-fiction, quasi-essay and commentary writing for Whole Beast Rag.

Managing Editor

• Sep 2009 - May 2012

FICTION INTERNATIONAL – San Diego, CA • 2009-2011Editor — Promotions ManagerFiction International is a literary journal that specializes in progressive politics and themes. It is published by San Diego State University, San Diego CA.Advised and executed the 1st annual FI writing contest; judged writer submissions and helped drive entries through social, email and print advertising.

Assistant Editor

• 2010 - Jan 2012

Fiction International is the only literary journal in the U.S. with a combined emphasis on innovative fiction and progressive politics.My responsibilities at FI are as follows: writing contest administrator, editor, online marketing, social marketing and strategist, copy writing and communications.

VP Business Development

• Jun 2006 - Nov 2009

HYPEscene Inc. is an ASP that makes digital music distribution possible for record labels and bands. Currently in partnership with San Diego's Three One G (label), Cabron (Band), Heroin Vs. Traitor (Band), Fkenal (Band). Our goal is to have a consumer service system available in late 2008. To view iteration 1 please visit www.cabronmusic.com HYPEscene Inc. is an ASP that makes digital music distribution possible for record labels and bands. Currently in partnership with San Diego's Three One G (label), Cabron (Band), Heroin Vs. Traitor (Band), Fkenal (Band). Our goal is to have a consumer service system available in late 2008. To view iteration 1 please visit www.cabronmusic.com

Project Manager

• Apr 2003 - Jun 2007

Managed multiple projects and team members on several major projects including the John Lennon Educational Tour Bus, The Vans Warped Tour, The World's Fastest Drummer, TEEN People, VH1 Save The Music Foundation, The Music Edge. Worked with multiple departments on resource shared initiatives. Increased traffic to NAMM youth initiative, themusicedge.com by 37% in the first six months. Increased web traffic to site by 71% in the second year of launch.

Web Content Manager

• Mar 2003 - May 2007

Project Manager - EditorNAMM is the not-for-profit association that promotes the pleasures and benefits of making music and strengthens the $17 billion global music products industry.Deftly juggled multiple projects: John Lennon Educational Tour Bus, Vans Warped Tour and launched youth music website, themusicedge.com. Managed writers and team members on initiatives engineered to drive music enthusiasts into retail music instrument stores. Managed $100K sponsorships with John Lennon Educational Tour Bus as well as partnerships with Vans Warped Tour, TeenPeople Magazine.• Recipient of 2007 Webby Award Honoree, in the category of Best Online Content Show less

Editor

• 2003 - 2006

Edited and assigned jobs (interviews, features and music reviews) to writers in the United States, Canada and United Kingdom. Coordinated event coverage with local journalists. Edited and assigned jobs (interviews, features and music reviews) to writers in the United States, Canada and United Kingdom. Coordinated event coverage with local journalists.

Operations Manager

• Sep 1999 - Dec 2001

Operations manager for several key products including the highly profitable "Freeze Frame" as well as propulsion and avionics for the Narbio system that included content production and creation. Project management for the ARM system or Arrayed Recon Matrix -- a system of pulleys and levers triggering a network of CCTV cameras often resulting in humorous montages of people in 'real life' situations. Operations manager for several key products including the highly profitable "Freeze Frame" as well as propulsion and avionics for the Narbio system that included content production and creation. Project management for the ARM system or Arrayed Recon Matrix -- a system of pulleys and levers triggering a network of CCTV cameras often resulting in humorous montages of people in 'real life' situations.