Experience

Rally OurBus

• United States
• Technology, Information and Internet
• 1 - 100 Employee

• Head of Integrated Marketing

  • Jul 2022 - Present

  United States I manage the entire Marketing at Rally OurBus both the Performance & Branding. My role is the most strategic one where I am responsible for getting lowest CAC at highest ROAS & we have beaten up our targets every month at Rally OurBus. I am proud to be a part of a very positive growth oriented Marketing team that I have built & wouldn't have been possible without a excellent self motivated highly dedicated team. My role ensures I increase brand reach, acquisition & maintain / lower costs at the… Show more I manage the entire Marketing at Rally OurBus both the Performance & Branding. My role is the most strategic one where I am responsible for getting lowest CAC at highest ROAS & we have beaten up our targets every month at Rally OurBus. I am proud to be a part of a very positive growth oriented Marketing team that I have built & wouldn't have been possible without a excellent self motivated highly dedicated team. My role ensures I increase brand reach, acquisition & maintain / lower costs at the same time. Show less



Group Bayport

• United States
• Printing Services
• 400 - 500 Employee

• Digital Marketing Manager - Brand

  • Jul 2020 - Aug 2022

  United States



AutoAbode

• India
• Motor Vehicle Manufacturing

• Digital Marketing Manager

  • Jan 2018 - Jul 2020

  Delhi Digital Marketing (Lead Gen) & Content Development Devise strategies to increase online traffic on the brand’s website + E-Commerce Assets Developed and executed digital content, media management, Search advertising for AutoAbode. Develop and executed digital campaigns for India market Adapting region led/ mainline communication package to social media properties Devised Always On and campaign strategies for digital to increase traffic to digital assets, build brand awareness, reach… Show more Digital Marketing (Lead Gen) & Content Development Devise strategies to increase online traffic on the brand’s website + E-Commerce Assets Developed and executed digital content, media management, Search advertising for AutoAbode. Develop and executed digital campaigns for India market Adapting region led/ mainline communication package to social media properties Devised Always On and campaign strategies for digital to increase traffic to digital assets, build brand awareness, reach and engagement Worked to create content marketing plan, influencer engagement program, online PR and UGC; establish success KPIs and monitor performance. Managed social media assets, community and strategy on Facebook, Instagram, Twitter, LinkedIn & Other relevant social media platforms Responsible for Strategic planning to convert marketing goals into Sales, and managing Digital Marketing verticals – Consumer, b2B and b2G markets for autoAbode in India. Team handling & account planning. Show less



Publicis Consultants MSLGROUP

• Associate Director

  • Nov 2016 - Jan 2018

  Delhi My role is one of strategic one where I am given the opportunity to explore PR + Digital mandates for clients. It ensures me to undertake rigorous planning, analysis, listening and monitoring for brands across sectors along with Digital PR. Integrated approach is the way ahead and I believe we can deliver the best of both worlds :-)



MRM//McCann

• Senior Account Manager

  • Aug 2015 - Sep 2016

  New Delhi Area, India Handling Lufthansa's Social Media, Digital campaigns (India & Global) ATL & BTL Campaigns for India.



Reprise Media

• Online Audio and Video Media
• 1 - 100 Employee

• Account Manager

  • Jan 2011 - Mar 2015

  Mumbai Area, India Worked as an Account Manager and handled some domestic & International accounts namely Damac Properties, RNA Builders, J&J, Jyothy Labs & Shaze ( TBZ )



www.afaqs.com

• Assistant Manager at afaqs

  • May 2009 - Apr 2011

  Mumbai Area, India Worked as Assistant Manager Ad Sales by handling all existing non-media accounts (agencies in Mumbai) and expanded/developed business with new clients to name a few, Diesel,Paul&shark,Timberland,Tommy Hilfiger,Donear,Nicorrete,India Talkies,Friday Moviez,Volkswagen Vento,Legrand,Law and Kenneth Branding,Ceat,Futurebazaar.com,LOOP, Vodafone,Shoppers stop et al. Handled Agency Activations & Client servicing