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5.0

/5.0
/ Based on 2 ratings
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Alessandra Colaci 👥➕🤖

Jesse is one of the strongest all-around marketers I've had the pleasure of working with. He has a unique combination of skills in data analysis, creativity, and decision-making. What always amazed me is how Jesse was able to do everything from writing copy to creating custom code for split tests. His ability to do technical aspects of a project himself led to fewer resources being used from our dev team. Reliability was another key skill from Jesse. When I gave him a task and a deadline, I knew it would be done on time and with excellence. He also would give helpful input on things he learned about our audience and ways we could improve future growth experiments. It is impressive how Jesse can do everything from creating a mockup to setting up marketing automation and split tests all on his own. The work felt very collaborative but also gave me the ability as his manager to be able to trust him to take a project from start to finish.

Steve McConnell

I had the pleasure of managing Jesse during the six years he was at Construx, and during that time he was an ideal employee. Jesse had end-to-end responsibilities for all of Construx's marketing activities. As far as marketing specifics are concerned, he was highly competent and proactive in all of his marketing work. He stayed on top of digital marketing trends and was constantly investigating how to make our marketing more effective. His work was always first rate. Jesse was unusual, in my experience, in that he made the effort to deeply understand our business. This understanding was invaluable in terms of his ability to connect with our audience and the effectiveness of his messaging. He was also unusual in his ability to blend technology work with marketing. He dove into our marketing platform (Marketo) and learned its ins and outs, including jumpstarting a marketing automation campaign that had been dormant for years. He mastered all aspects of website development work, including use of tools that required programming. He always worked quickly but also collaboratively and with high quality. Jesse's soft skills are also a strength. He is personable and an an excellent collaborator. He also worked completely independently when needed. He could follow direction, and was also proactive in suggesting new directions. Overall, if I was ever in a position to rehire Jesse, I would rehire him instantly.

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Credentials

  • Understanding Software Projects
    Construx Software
    Mar, 2016
    - Sep, 2024

Experience

    • United States
    • Software Development
    • 1 - 100 Employee
    • Growth Marketing Manager
      • Sep 2022 - Present
    • United States
    • Software Development
    • 1 - 100 Employee
    • Growth Marketing Manager
      • Sep 2021 - Jul 2022

      Contributed marketing efforts to impact messaging, demand generation, acquisition, and retention. Developed strategies across the customer lifecycle, including sales enablement, video, split-testing, content, and partnerships. • Increased HubSpot contacts by 82% through top-of-funnel optimizations • Ran multiple pricing tests, ranging from messaging to layout, that led to a 20% increase in demos booked • Embraced and cultivated a data-driven testing culture, launching and analyzing… Show more Contributed marketing efforts to impact messaging, demand generation, acquisition, and retention. Developed strategies across the customer lifecycle, including sales enablement, video, split-testing, content, and partnerships. • Increased HubSpot contacts by 82% through top-of-funnel optimizations • Ran multiple pricing tests, ranging from messaging to layout, that led to a 20% increase in demos booked • Embraced and cultivated a data-driven testing culture, launching and analyzing 2-4 experiments weekly and reporting on learnings • Analyzed data from research panels of target ICP to inform messaging on headlines and page content, resulting in a 29% lift Show less Contributed marketing efforts to impact messaging, demand generation, acquisition, and retention. Developed strategies across the customer lifecycle, including sales enablement, video, split-testing, content, and partnerships. • Increased HubSpot contacts by 82% through top-of-funnel optimizations • Ran multiple pricing tests, ranging from messaging to layout, that led to a 20% increase in demos booked • Embraced and cultivated a data-driven testing culture, launching and analyzing… Show more Contributed marketing efforts to impact messaging, demand generation, acquisition, and retention. Developed strategies across the customer lifecycle, including sales enablement, video, split-testing, content, and partnerships. • Increased HubSpot contacts by 82% through top-of-funnel optimizations • Ran multiple pricing tests, ranging from messaging to layout, that led to a 20% increase in demos booked • Embraced and cultivated a data-driven testing culture, launching and analyzing 2-4 experiments weekly and reporting on learnings • Analyzed data from research panels of target ICP to inform messaging on headlines and page content, resulting in a 29% lift Show less

    • United States
    • Software Development
    • 1 - 100 Employee
    • Digital Marketing Manager
      • Sep 2015 - Sep 2021

      Built and improved marketing automation across all areas of the sales funnel. Implemented go-to-market strategies for new products and service launches. • Helped grow online learning platform from less than 2000 users to more than 20,000 users and teams • Sent more than 1 million emails annually to an opted-in and active newsletter following of 50,000—writing 75+ unique emails yearly • Implemented an automated lead nurturing strategy with more than 50 active campaigns • Built… Show more Built and improved marketing automation across all areas of the sales funnel. Implemented go-to-market strategies for new products and service launches. • Helped grow online learning platform from less than 2000 users to more than 20,000 users and teams • Sent more than 1 million emails annually to an opted-in and active newsletter following of 50,000—writing 75+ unique emails yearly • Implemented an automated lead nurturing strategy with more than 50 active campaigns • Built and migrated a 1000+ page website to WordPress in less than 3 months • Hosted 14 lead-gen webinars with subject matter experts that averaged 100+ live attendees at each Show less Built and improved marketing automation across all areas of the sales funnel. Implemented go-to-market strategies for new products and service launches. • Helped grow online learning platform from less than 2000 users to more than 20,000 users and teams • Sent more than 1 million emails annually to an opted-in and active newsletter following of 50,000—writing 75+ unique emails yearly • Implemented an automated lead nurturing strategy with more than 50 active campaigns • Built… Show more Built and improved marketing automation across all areas of the sales funnel. Implemented go-to-market strategies for new products and service launches. • Helped grow online learning platform from less than 2000 users to more than 20,000 users and teams • Sent more than 1 million emails annually to an opted-in and active newsletter following of 50,000—writing 75+ unique emails yearly • Implemented an automated lead nurturing strategy with more than 50 active campaigns • Built and migrated a 1000+ page website to WordPress in less than 3 months • Hosted 14 lead-gen webinars with subject matter experts that averaged 100+ live attendees at each Show less

    • United States
    • Construction
    • 1 - 100 Employee
    • Marketing Specialist
      • Apr 2014 - Aug 2015

      Implemented acquisition campaigns to increase inbound traffic from targeted audiences and optimization testing to improve customer conversions. • Redesigned website and implemented chat features that increased customer conversations by 25% • Managed social media accounts on Facebook and LinkedIn • Researched target keywords to improve SEO—those efforts resulted in several page one rankings Implemented acquisition campaigns to increase inbound traffic from targeted audiences and optimization testing to improve customer conversions. • Redesigned website and implemented chat features that increased customer conversations by 25% • Managed social media accounts on Facebook and LinkedIn • Researched target keywords to improve SEO—those efforts resulted in several page one rankings

    • Owner | Creator
      • Feb 2010 - Jul 2015

      Launched an e-commerce website while attending university. • Designed a website with WordPress selling my own handmade leather watch straps • Built a following through social media, targeted internet forums, and social influencers • Created, tested, and launched AdWords and Bing Ads, driving new website traffic and sales Launched an e-commerce website while attending university. • Designed a website with WordPress selling my own handmade leather watch straps • Built a following through social media, targeted internet forums, and social influencers • Created, tested, and launched AdWords and Bing Ads, driving new website traffic and sales

    • Marketing Associate Intern
      • Apr 2014 - Jul 2014

      Investor and incubator for start-up businesses in southeast Idaho and northern Utah. • Analyzed, organized, and presented market research about the viability of 4 start-up concepts • Conducted 2 in-person focus groups and 4 research surveys • Developed collateral for presentations to local business leaders Investor and incubator for start-up businesses in southeast Idaho and northern Utah. • Analyzed, organized, and presented market research about the viability of 4 start-up concepts • Conducted 2 in-person focus groups and 4 research surveys • Developed collateral for presentations to local business leaders

    • United States
    • IT Services and IT Consulting
    • 100 - 200 Employee
    • Operations Team Lead
      • 2011 - 2012

      Pride Tech provides customized and innovative client-centric staffing solutions that address critical and complicated business technology challenges. • Led team of 8 in detail-oriented file annotations for critical workers’ compensation claims totaling millions of dollars • Thought critically and implemented efficiencies that increased personal and team productivity, some by more than 50% • Our improved performance as a vendor led to a contract extension as well as increased revenue Pride Tech provides customized and innovative client-centric staffing solutions that address critical and complicated business technology challenges. • Led team of 8 in detail-oriented file annotations for critical workers’ compensation claims totaling millions of dollars • Thought critically and implemented efficiencies that increased personal and team productivity, some by more than 50% • Our improved performance as a vendor led to a contract extension as well as increased revenue

    • Mexico
    • Appliances, Electrical, and Electronics Manufacturing
    • 1 - 100 Employee
    • Sales Associate
      • 2002 - 2006

      Target—you can't get out of here without spending $50—was my first job as a high school sophomore. • Customer service representative in the soft lines area of the store • Worked in the jewelry department adjusting and changing watch bands for customers Target—you can't get out of here without spending $50—was my first job as a high school sophomore. • Customer service representative in the soft lines area of the store • Worked in the jewelry department adjusting and changing watch bands for customers

Education

  • Brigham Young University - Idaho
    Bachelor's degree, Business Administration and Management, Marketing, and Entrepreneurship
    2010 - 2014

Community

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