Experience

LEO Digital Network
• China
• Technology, Information and Internet
• 1 - 100 Employee
• Managing Director of Strategy

  • Apr 2016 - Present

arkr GROUP
• China
• Advertising Services
• 1 - 100 Employee
• Chief Strategy Officer

  • Jul 2015 - Present


Havas

• Uzbekistan
• Retail
• 1 - 100 Employee

• Chief Strategy Officer

  • Jan 2007 - Jun 2015

  # THOUGHTS LEADERSHIP + HEAD OF PLANNINGESTABLISH CONSULTANCY FUNCTION LEAD NEW BUSINESS PITCHSTRATEGIC TOOL INVENT THAT TAILOR MADE FOR CHINA LEAD AND RUN BUSINESS IDEA GENERATION WORKSHOP LEAD TRAINING IN CHARGE OF ALL HAVAS STRATEGIC STUDY - PROSUMER, BRAND MOMENTUM, DECIPHER LEADING AGENCY ROLE THAT DEVELOP CONTENT STRATEGY & SOCIAL IDEA LEADER OF KNOWLEDGE POOLLEAD OF GLOBAL SUPPORT

• Group Account Director and Planning Director

  • Jul 2004 - Jan 2007



奥美

• China
• Mining

• Account Director

  • Sep 2000 - May 2004

  Account leader on Unilver, started as research executive to conduct quanty, quail research, in charge of moderating, coding, data analysis, to deep dive consumer demand chains, unmet needs, category evolution that contributing to Unilver business. Be the arm of Unilever marketing, lead new product launch strategy and brand positioning, lead consumer insight mining, concept development, skill at marketing process from product idea till communication strategy, good at all marketing funnel tools – U&A, retail audit, bar test, Pico test, sequential recycling, STM, Preview/Link test, ATP, BHC, consumer segmentation, etc 1997-1998 account executive 1998-1999 account manager 1999-2004 account director (left Ogilvy for half a year, at D'Arcy and then came back) Show less