Experience

QStory
• United Kingdom
• IT Services and IT Consulting
• 1 - 100 Employee
• Head of Sales

  • Jan 2023 - Present


MazeMap

• Norway
• Technology, Information and Internet
• 1 - 100 Employee

• Director of Sales & Business Development

  • Nov 2022 - Present

  Leadership of Sales and Business Development for MazeMap's internal mapping, wayfinding and resource management solution across the UK&I market. Leadership of Sales and Business Development for MazeMap's internal mapping, wayfinding and resource management solution across the UK&I market.



Brand Impact Group

• Canada
• Advertising Services
• 1 - 100 Employee

• Group Strategy Director

  • Oct 2021 - Present

  Brand Impact Group is a creative marketing agency specialising in solution for complex business to business enterprise sales. We harness in depth client research, our network, and the best creative content creation to produce impactful propositions and proposals that help our clients succeed. Our work has been awarded in the B2B Marketing awards ("Corporate Decision-Maker Targeted Campaign) and The DRUM Content Awards (Marketing Strategy/Campaign), but, much ore importantly for our clients, has delivered new revenues, including over £400m in new TCV for one client in a single year. My role includes developing new client engagement strategies, including value propositions and creative content to increase the sales conversion through the pipeline. I lead customer teams through specific account engagements to create new sales, messaging and engagement plans for their sales teams to drive leads and succesful sales. Show less



Convergence Group

• United States
• IT Services and IT Consulting
• 1 - 100 Employee

• Interim Chief Revenue Officer

  • Aug 2022 - Oct 2022

  Interim CRO on a 3-month engagement looking at Sales team structure, comp plan, GTM, key segment focus, and customer segmentation. Interim CRO on a 3-month engagement looking at Sales team structure, comp plan, GTM, key segment focus, and customer segmentation.



Origin Enterprises Plc

• Ireland
• Food and Beverage Manufacturing
• 1 - 100 Employee

• Group Head of Sales & Business Development

  • Aug 2020 - Sep 2021

  Led Sales for the group, establishing processes and driving commercial excellence. I drove customer segmentation, driving strategic and differentiated product sales as part of our commercial strategy, and looking at how we integrated offerings between product lines to deliver enhanced service and stronger customer relationships.- With the UK business board, driving a sales strategy review, leading the analysis of sales date, modelling a 5 year revenue forecast, segmenting our customers, and introducing a key account management function to manage growth and customer churn. - Customer segmentation for the Romanian business and launch of differentiated messaging structure in support, driving large annual sales increase in strategic products, the acquisition new customers in the FY, delivering an increase in overall sales Gross Margin. - Leader of the Group Sustainability Committee, producing the first Group sustainability report and targets (including signing up to Science Based Target Initiatives). - Launch of a targeted enhanced offering in Ukraine utilising digital solutions and new products, delivering an incremental €1m of margin at a Group level in the financial year. Show less

• Group Head of Digital, Managing Director

  • Aug 2018 - Jul 2020

  Leadership of Origin’s digital SaaS businesses and strategy, including integrating the AgSpace and IPF Digital and Precision Services business into the Origin Enterprises Group post-acquisition.- Year over year revenue growth of 165% and doubling the total active customer base in 2 years. - Taking Ukrainian digital adoption from zero hectares to 350,000ha in 9 months - Building partnerships with commercial and governmental organisations to deploy Digital solutions across Africa. - Implementing a new operating model for the Digital team of over 60 people. - Presenting Origin’s strategy to investors and analysts, including the Origin Capital Markets Day at the London Stock Exchange. Show less

• CIO

  • May 2016 - Jul 2018

  - Establishing a 5-year Strategic IT Plan to support the business objectives improving services and formalising service level agreements and establishing change management and IT Steering groups within the group operating companies.- Delivering a 9% decrease in annual IT spend (of a £40m annual IT budget).- Delivering modernisation of the Origin Enterprises infrastructure, including migration to cloud services, implementation of virtualised SQL environments, Datacentre migration, security solutions, network infrastructure improvements, selection of a new outsourced IT partner, and implementation of a new IT operating model including the selection and implementation of a new ITSM toolset (ServiceNow).- Integrating 12 acquisitions in 2 years, including two in Romania, one in Poland, one in Ukraine, one in Belgium, and seven in the UK & Ireland.- Establishment and executive leadership of a 5 Year, €17.6m research partnership with Science Foundation Ireland and University College Dublin (known as CONSUS), delivering nine work packages spanning Agriculture and Computer Sciences. Show less

• Director - UK & Ireland

  • Dec 2014 - Dec 2016

  MazeMap is a global company offering a range of services around indoor positioning and navigation using using enterprise wireless networking. A SaaS solution, MazeMap is dedicated to help people find their way in large building areas, such as exhbition centres, hotels, university campuses, shopping centres, and hospitals. My responsibilities included: - sales and business development across the public and private sector - establishing and growing partnerships in the UK&I, including with major technology partners such as Cisco. - Ongoing strategy development for the UK&I market - Maximising the return of existing customers from the Mazemap product. www.mazemap.com Show less

• Group Strategy Director

  • Sep 2014 - Apr 2016

  Successfully led relationships with Capgemini, DXC Technologies, Unisys, Pegasystems and CHEP, shaping their value propositions, market positioning, branding, and go-to-market for multiple offerings. This included creating and implementing knowledge management and collaboration tools working across sales, marketing and business development teams. Working with PegaSystems, I developing customized value propositions and account based marketing materials for a key account based marketing programme, with customers including Direct Line Goup, Societe Generale, Barclays, HSBC, and others. End clients include SAP, Yorkshire Water, WPP Kantar, Direct Line Group, Imperial Tobacco Group, and the Association of Train Operating Companies (ATOC), with a largest single win totalling a TCV of £81m. Show less



Dell

• IT Services and IT Consulting
• 1 - 100 Employee

• Director, EMEA Outsourcing

  • Apr 2013 - Jun 2014

  Responsible for the financial and operational performance of the EMEA outsourcing business covering Infrastructure Managed Services and ITO, with $120m+ annualised revenues from directly managed EMEA engagements. Responsibilities include financial performance and planning, service delivery performance, customer satisfaction, customer engagement in a pre-sales capacity, and corporate governance.

• Services Sales Director - UK & Emerging Markets

  • Oct 2011 - Mar 2013

  Leadership of the UK Services Sales function for Dell Services a team of 13 Services Sales Executives with responsibility for selling Dell’s Services portfolio. Annual Revenue target of $68m. Additionally, up until April 2012, was asked to lead the turnaround of services performance in Greece, Portugal and South Africa in response to challenging market conditions, achieved 225% of revenue target in Greece, Portugal and South Africa in FY11/12.

• Solution Architecture Director - EMEA

  • 2009 - Nov 2011

  Responsibility for leading all of the Solution Design Centre across EMEA, including all Solution Architects and Services Bid Desk (performing simpler transactional solutions), totalling 34 heads. As well as developing and leading the team, the role included acting as a point of corporate governance on all solutions, and in qualification of customer pursuits, and I was a member of the Dell Services Leadership Executive for EMEA.

• Solutions Architect

  • Apr 2008 - Aug 2009


Fujitsu Siemens Computers
• Solutions Consultant

  • Apr 2006 - Apr 2008


Computacenter UK Ltd

• Propositions Manager

  • Jan 2006 - Apr 2006

  Responsible for the creation and launch of new Services propositions for the Computacenter Managed Service Business

• Senior Service Design Consultant

  • May 2003 - Dec 2005

  Creation of operational and commercial proposals and solutions for provision of IT services.

• Divisional Support Manager

  • Feb 2002 - May 2005