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Bio

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Sigurd Lee is a seasoned sales professional with a strong background in retail, merchandising, and strategic planning, with experience working with top brands in the sports and footwear industries. He has held leadership positions at various companies, including Principal at Sigurd Lee Sales, Director of Sales at Adao Global and Aetrex Worldwide, Inc., and National Sales Director at Nike, Inc. Lee holds a BA and MA degree from Virginia Tech and has a strong track record of driving sales growth and building strong relationships with clients.

Experience

  • Sigurd Lee Sales
    • Georgia, Alabama, Tennessee and Mississippi
    • Principal
      • Feb 2019 - Present
      • Georgia, Alabama, Tennessee and Mississippi

      Covering Alabama, Mississippi, Georgia and Tennessee servicing Retailers for Running Specialty, Outdoor Outfitters and Independent Family Footwear.

  • Adao Global
    • Round Rock, Texas
    • Director of Sales Athletic Specialty
      • Sep 2015 - Mar 2018
      • Round Rock, Texas

      Sales and Service to the Running, Outdoor, and Sporting Goods Specialty Retailer for the Soleus and Columbia Timing Brands.

  • Sigurd Lee Sales Company
    • Southeastern U.S.
    • Principal
      • Aug 2014 - Sep 2015
      • Southeastern U.S.

      Independent sales representing manufacturers in the sporting goods industry focusing upon footwear and accessories for the retail running specialty and outdoor specialty markets.

    • Director of Sales Athletic Channels
      • Nov 2008 - May 2013

      Director of Sales for Running Specialty, Outdoor Specialty, Nexcom and AAFES

    • National Account Executive
      • Sep 2005 - Nov 2008
    • National Sales Director
      • 1976 - 2001

Education

  • 1966 - 1971
    Virginia Tech

Suggested Services

This profile is unclaimed. These are suggested service rates with 0% commision upon successful connection

Industry Focus. “Retail and Consumer Goods”

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