Shweta Sood

Head of Marketing & Operations at Capital One Real Estate - Dubai
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Contact Information
Location
Dubai, United Arab Emirates, AE
Languages
  • English -
  • Hindi Native or bilingual proficiency
  • Punjabi Elementary proficiency

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5.0

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Subhransu Adhikari

Shweta is very energetic, dedicated and a smart worker. She always gives her best in what ever she undertakes.

Gurpreet K.

Shweta is very detailed oriented ,well organized and proactive individual who always ready to put all her energy and time to get the work done.She has been instrumental in helping to execute digital campaigns.

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Experience

    • United Arab Emirates
    • Real Estate
    • 1 - 100 Employee
    • Head of Marketing & Operations
      • Feb 2023 - Present
    • Spain
    • E-learning
    • 1 - 100 Employee
    • Marketing Director
      • Sep 2022 - Present

      Handling Marketing Operations for Emiratos Arabes, Qatar, Bahrain & Kuwait

    • Directora De Estrategia De Marca
      • May 2022 - Aug 2022

      Aprendamos Juntos- Lets Learn Together Looking for Brand strategy marketing for all the Countries:-Emiratos Arabes, Qatar, Bahrain & KuwaitIndia

    • United Arab Emirates
    • Advertising Services
    • Founder & Managing Director
      • Jan 2020 - Present
    • Real Estate
    • 1 - 100 Employee
    • Head of Marketing
      • Jul 2022 - Jun 2023
    • United Arab Emirates
    • Advertising Services
    • 1 - 100 Employee
    • Performance Marketing Manager
      • Dec 2022 - Feb 2023
    • United Arab Emirates
    • Retail Apparel and Fashion
    • 1 - 100 Employee
    • Head of Digital Marketing & E-Commerce
      • Aug 2021 - Oct 2022

      • Develop, implement and manage content strategy for all social media channels for products through competitive research, platform determination, benchmarking and audience identification. • Experience in E-commerce retail Marketing campaigns. • Define and manage the brand and marketing strategy and budget • Develop, define and execute strategic marketing initiatives and activities including influencer activations and community management • Conduct market research and competitor analysis to identify trends and opportunities. • Manage the social media content calendar • Generate, publish and share daily content that builds meaningful connections and encourages community members to take action. • Coordination of marketing events including logistics, registrations, coordinating with vendors and ordering marketing collateral. • Analytics – understand Google Analytics for the brand and report the performance on a spreadsheet to analyze the web traffic and make recommendations to optimize the pages and the marketing campaigns. • Managing and directing campaigns, photoshoots and videography. • Content writing - Write interesting content for the blog, and promotional emails and organize their distribution through various • Execute new partnerships and relationships with brands and other external agencies • Liaise with external vendors on a regular basis to ensure deadlines are met • Manage and document all payment logs, invoices and track payments to vendors • Responsible as a single point of contact for any customer enquiries and discussions • Manage lead automation and customer journeys • Analyses of marketing data, including campaign results, conversion rates, and online traffic in order to improve future marketing strategies and campaigns • Manage and support SEO efforts alongside external agency - Reviewing and analyze areas needing improvement • Designed landing pages & website • Develop, implement and manage content strategy for all Show less

    • United Arab Emirates
    • Real Estate
    • 1 - 100 Employee
    • Social & Digital Marketing Manager
      • Nov 2019 - Jan 2020
    • United Arab Emirates
    • Real Estate
    • 1 - 100 Employee
    • Client Manager
      • Aug 2019 - Nov 2019
    • India
    • Advertising Services
    • 700 & Above Employee
    • Associate Account Director
      • Mar 2016 - Feb 2019

      Client: Samsung Client: Samsung

    • Associate Program Manager
      • Sep 2013 - Mar 2016

      KRA's • Manage the program contact strategy, execute direct marketing (email, text, mail, offline) to achieve specified goals. • Manage the execution of all direct marketing campaigns. • Maintain high customer participation in the Loyalty program. • Collaborate with various internal departments like IT, Creative, finance, warehouse to ensure smooth program execution. • Develop messaging and content strategy based on data analysis and qualitative audience insight. Manage entire Digital, Social, SEO, SEM and Mobile campaigns from concept to execution to deliver business results. • Lead data collection, profile updating, referral and usage campaigns. • Content & engagement framework for Social Media platforms • Manage billing and collections. • MIS and reporting related to the program and ongoing campaigns. • Assist with other projects or duties as needed. Clients Handled: Maruti, JCB India-leading earth moving equipment and heavy Machinery manufacturing company in India & Experion Developers India Ltd. Building Partnerships – In order to increase the value proposition of the program. Innovation – Generates innovative solutions to situations; trying different and novel ways to deal with problems and opportunities. Planning and Organizing – Determines project/assignment requirements by breaking them down into tasks and identifying types of resources needed; develops timelines and milestones. Show less

    • Manager - Client Servicing & Operations
      • Oct 2012 - Jul 2013

       KRA’S Responsible for event planning and brand image of the clients as per plan. Responsible for managing events and profitability of clients. Conduct market research to determine the position of a particular brand and its competitive strength across different markets. Meetings with clients as well as vendors to know about their requirements Taking initiatives based on local market needs to develop and build brand’s awareness. Formulation and implementation of the marketing strategies & response management. Making presentations to the client. Client servicing & post event analysis and reports. Sharing different, innovative proposals and concepts with the clients Conceptualization & smoothly executing the events. PR Coordination for the event. Celebrity management - co-ordination with the artiste Show less

    • Indonesia
    • Facilities Services
    • 1 - 100 Employee
    • Sourcing Analyst
      • Apr 2009 - Aug 2012

      DSM is a global Life Sciences and Materials Sciences company that is active across health, nutrition and materials. DSM creates and sells numerous innovative ingredients and applications that are helping to address some of the world's most pressing issues, such as climate change, energy consumption and the need for a balanced food supply. • Pro-actively anticipate and challenge decision making within the Strategic Sourcing Process. • Interact within diverse internal and to a limited extend external networks. • Convert market data/information into measurable added value to serve category and Hub. • Complexity & diversity of markets, information sources, internal & external stakeholders. • Perform internal analyses on spend, work processes TCO (Total Cost of Ownership), Benchmarking, Price analysis and customer needs (quantity and quality). Build-up, maintain category analysis network within and extend info outside the company. • Advise management in a proactive way on identified market developments. • Collect and analyze supplier information (RFI). Consolidate overview of all suppliers proposals (via RFP) score supplier responses. Provide analysis & support during the supplier screening and selection process. Creating RFP/tender materials. Source material from approved vendor list. • Provide input to the fact based negotiation package. Support activities of the Cross Functional Team. • Support Category Managers in implementing contract & ensure contract compliance. Show less

    • Marketing & Business Intelligence Analyst
      • Apr 2009 - Jan 2010

      Project Title 1st: Competitive Intelligence of Competitors and Customers for DSM. Studied the financial and portfolio analysis of the companies in pharmaceuiticals. Project Title 2nd: India at Global Front in Pharmaceuticals. Project Title 3rd: Services Sourcing Opportunities for DSM from India. Project Title 1st: Competitive Intelligence of Competitors and Customers for DSM. Studied the financial and portfolio analysis of the companies in pharmaceuiticals. Project Title 2nd: India at Global Front in Pharmaceuticals. Project Title 3rd: Services Sourcing Opportunities for DSM from India.

    • Programme Coordinator
      • Dec 2008 - Feb 2009

      • Responsible for diverse range of activities such as advertising, event management. College liaison and brand management. • Subject Matter Expert and Process Trainer. • Groom new coordinators and continual updating of knowledge and skills relating to technology, administrative systems and other technical aspects of the position to speedup their learning curve on market understanding. • Responsible for diverse range of activities such as advertising, event management. College liaison and brand management. • Subject Matter Expert and Process Trainer. • Groom new coordinators and continual updating of knowledge and skills relating to technology, administrative systems and other technical aspects of the position to speedup their learning curve on market understanding.

    • Outsourcing and Offshoring Consulting
    • 200 - 300 Employee
    • Data Processing Engineer
      • Dec 2006 - Jul 2007

      Processing activation orders. Ensure overall client satisfaction through the daily coordination and delivering quality output. Oversight management of all aspects of assigned event’s with a clear focus. Processing activation orders. Ensure overall client satisfaction through the daily coordination and delivering quality output. Oversight management of all aspects of assigned event’s with a clear focus.

Education

  • Madurai Kamaraj University
    MBA ( Industry Integrated ), Financial Services & Banking
    2008 - 2010
  • New Delhi Institute of Management Studies
    PGDBM, Marketing
    2008 - 2010
  • Panjab University
    B.Com, Commerce
    2003 - 2007
  • Govt. Model Sr.Sec. 35-D Chandigarh
    11th-12th
    2001 - 2003
  • GMSr.Sec.
    10th
    2000 - 2001

Community

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