Experience

Tower Auto Mall
• Automotive
• Marketing Director

  • Sep 2018 - Present

Homaze.com
• United States
• Software Development
• 1 - 100 Employee
• Marketing

  • Mar 2022 - Jun 2022


Safe Drive Systems

• United Kingdom
• Motor Vehicle Manufacturing
• 1 - 100 Employee

• Marketing Director

  • Dec 2017 - May 2018

  Oversee marketing activities and spearheads the development and delivery of a fully integrated marketing strategy • Developing the marketing strategy for the company in line with company objectives. • Overseeing implementation of the Marketing strategy - including advertising campaigns across all media channels • Working closely with the company’s Sales team and providing them with tools to meet their goals including traffic, leads, scripts etc. • Undertaking continuous analysis of competitive environment and consumer trends. • Managing agency providers, consultants, freelancers and other suppliers, and defining scope of work. • Overseeing, directing the various vendors and managing the day to day deliverables. • Identifying key segments and develop conversion plan and email marketing according to consumers’ lifecycle • Overseeing the conversion process and optimizing for optimal efficiencies • Overseeing display, search, affiliate, social and all other media buying disciplines to ensure best practices in strategy are in place and executed Show less



Mercury Media

• India
• Advertising Services
• 1 - 100 Employee

• Digital Media Director

  • Nov 2016 - Dec 2017

  Worked collaboratively with the media planning team to deliver integrated media solutions for Mercury Media's client. Responsible for crafting digital media strategies including display advertising, email marketing, mobile, social and programmatic buys. Also involved in the development of media objectives, channel strategy, and key performance indicators while ensuring that strategies align with the overall brand goals. Through the creative use of the web, apps, social, content and other technologies, spearhead the digital media team to utilize exciting platforms and adapt new technologies. Show less



Fruitful Way - Take charge of your fertility

• Health, Wellness & Fitness

• Marketing Manager

  • Aug 2016 - Aug 2017

  Developed and managed acquisition campaigns designed to generate mobile downloads and subscriptions including display, paid social and content marketing Identified key segments and developed conversion plan and email marketing according to consumers’ life cycle Oversaw sales including training agents, developing agent scripts and live chats and scheduling outbound call campaigns Developed and managed acquisition campaigns designed to generate mobile downloads and subscriptions including display, paid social and content marketing Identified key segments and developed conversion plan and email marketing according to consumers’ life cycle Oversaw sales including training agents, developing agent scripts and live chats and scheduling outbound call campaigns



OptionsClick

• Mobile Marketing Manager / Marketing Manager

  • Dec 2014 - Jun 2016

  Managed the marketing activities in the organization including development of new marketing collateral designed to acquire new customers Planned and executed email marketing programs, promotions and other retention plans designed to increase traders lifetime value Designed and currently overseeing extensive social media plan on various platforms in multiple languages Introduced a training program including webinars, video tutorials and one-on-one training sessions to increase trading volumes Managed the mobile portfolio and marketing in the organization including, Appstores presence, advertising, and cross promotions designed to increase trading volume Show less



Spiral Solutions

• United States
• Gambling Facilities and Casinos
• 1 - 100 Employee

• Social Media Manager

  • Jun 2014 - Dec 2014

  Planned and implemented Social Media Strategies including FB, Twitter, G+ and blogs. Created and managed FB communities

• Media Team Leader

  • Oct 2013 - Jun 2014

  Oversaw the media buying team, ensuring all campaigns are negotiated, executed and optimized to achieve optimal ROI and insure spending is aligned with budget parameters.Established business models and developed exclusive promotions according to client needs

• Mobile Media Manager

  • Nov 2011 - Oct 2013

  Responsible for planning, and executing Mobile Media,specialzing in performance based campaigns - e-Gaming.Launched Native Applications and developed media strategies for gaming applicationsOversew the integration of new tracking solutions Represented the company in industry conferences

• Media Buyer

  • Nov 2010 - Nov 2011

  Planned and purchased media campaigns on a monthly basis focusing on achieving predefined goalsNegotiated rates and business structure for achieving ROI (RevShare, CPM, CPC, CPA)Collaborated with Traffic Manger and Ad Operations to successfully set up campaignsEstablished relationships with new partners and nurture relationships with existing ones



Draftfcb

• Dairy Product Manufacturing
• 1 - 100 Employee

• Media Supervisor

  • Oct 2005 - Oct 2009

  Led the process of strategic media planning and served as a resource for planners and assistants Utilized resources to help guide client’s marketing goals in their respective markets Oversaw budgets and ensuring that campaign plans are aligned with client budget parameters Provided industry information on media, markets and related dynamics Led the process of strategic media planning and served as a resource for planners and assistants Utilized resources to help guide client’s marketing goals in their respective markets Oversaw budgets and ensuring that campaign plans are aligned with client budget parameters Provided industry information on media, markets and related dynamics



PLUS Media

• Public Relations and Communications Services
• 1 - 100 Employee

• Media Account Executive

  • 2001 - 2005

  Developed efficient media plans to meet predefined objectives Acquired new clients and maintained existing accounts Negotiated and purchased media including Print, Radio, Outdoor, TV and digital Developed efficient media plans to meet predefined objectives Acquired new clients and maintained existing accounts Negotiated and purchased media including Print, Radio, Outdoor, TV and digital