Shenal Perera

Director at Luxury Market International
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Location
Colombo, Western Province, Sri Lanka, LK

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Experience

    • Sri Lanka
    • Real Estate
    • 1 - 100 Employee
    • Director
      • Aug 2016 - Present

      ➢Proven track record in driving growth and success across diverse sectors. ➢Develop and execute comprehensive marketing strategies aligned with business objectives. ➢Maximize brand exposure, lead generation, and revenue growth. ➢Expertise in integrated marketing planning, including digital, traditional, PR, events, and social media. ➢Strong brand management skills to enhance market recognition and reputation. ➢Inspirational leader, adept at guiding high-performing marketing teams. ➢Provide strategic direction, mentorship, and support to drive exceptional campaign performance. ➢Data-driven decision-making, utilizing analytics tools and automation platforms. ➢Leverage market research and consumer insights to refine strategies. ➢Foster innovation and creativity to captivate target audiences. ➢Optimize ROI through performance tracking and cost-effective channel selection. ➢Navigate complexities of real estate, aerospace, vehicle dealerships, business solutions, and education sectors. Drive sustainable growth and success for the group of companies. Show less

    • Australia
    • Education
    • 1 - 100 Employee
    • Director
      • Sep 2021 - Present

      ➢ Developing and executing the company's overall marketing strategy to drive growth and increase brand awareness. ➢ Conducting market research to understand customer needs and preferences, and using insights to inform marketing initiatives. ➢ Creating and managing a comprehensive digital marketing plan, including SEO, email marketing, social media, and online advertising. ➢ Developing and managing the company's content marketing strategy, including blog posts, video content, and other forms of educational content. ➢ Managing the company's brand image and ensuring consistent messaging across all marketing channels. ➢ Overseeing the design and development of the company's website, ensuring that it is optimized for search engines and provides an exceptional user experience. ➢ Collaborating with the sales team to develop targeted campaigns and promotions that drive customer acquisition and retention. ➢ Developing and implementing a public relations plan, including press releases, media outreach, and influencer partnerships. ➢ Building and managing a team of marketing professionals, providing mentorship and support to help them achieve their goals. ➢ Analyzing and reporting on marketing performance, using data to inform decision-making and continuously improving marketing initiatives. Show less

    • Canada
    • Business Consulting and Services
    • 1 - 100 Employee
    • Director
      • Dec 2020 - Present

      ➢Develop and execute comprehensive marketing strategies to drive business growth and increase brand awareness in the market. ➢Lead a team of marketing professionals to ensure the successful implementation of marketing campaigns, including digital marketing, content marketing, and social media marketing. ➢Conduct market research and analysis to identify market trends, customer needs, and competitive landscape, and leverage the insights to develop targeted marketing initiatives. ➢Collaborate with cross-functional teams, including sales, product development, and IT, to align marketing strategies with overall business objectives. ➢Manage the company's online presence, including website content, SEO optimization, and social media channels, to enhance brand visibility and attract potential clients. ➢Oversee the creation and execution of marketing collateral, such as brochures, presentations, case studies, and white papers, to support sales efforts and communicate the value proposition effectively. ➢Plan and execute industry events, conferences, and trade shows to showcase the company's expertise and establish thought leadership in the market. ➢Monitor and analyze marketing metrics and KPIs to measure the effectiveness of marketing campaigns and initiatives, and provide regular reports and insights to the executive team. ➢Stay up to date with industry trends, emerging technologies, and competitive landscape to identify new marketing opportunities and drive innovation within the organization. ➢Manage relationships with external vendors, agencies, and partners to ensure high-quality deliverables and maximize the impact of collaborative marketing efforts. ➢Collaborate with the sales team to develop sales enablement tools, including presentations, case studies, and sales scripts, to support the sales process and drive revenue growth. Show less

    • Australia
    • Real Estate
    • Director
      • Jan 2018 - Present

      ➢ Negotiated and closed real estate transactions, achieving favorable outcomes for clients. ➢ Showcased properties to potential buyers and provided guidance on market conditions and property values. ➢ Developed and executed effective marketing strategies to promote properties, resulting in increased visibility and interest. ➢ Provided expert advice and support to clients throughout the entire buying or selling process. ➢ Maintained a thorough knowledge of the local real estate market, including economic conditions, housing prices, and interest rates. ➢ Built and managed a network of contacts, including real estate agents, mortgage brokers, and contractors, to support transactions. ➢ Drafted and submitted all necessary paperwork for real estate transactions, ensuring compliance with local regulations. ➢ Conducted research and analysis of market data to provide insights and recommendations to clients. ➢ Continuously expanded knowledge and expertise in the real estate industry through professional development opportunities. Show less

    • Sri Lanka
    • Aviation & Aerospace
    • Director
      • Jan 2018 - Present

      ➢ Sourcing and selling aircraft, leasing arrangements, and spare parts to clients in the aerospace industry ➢ Maintaining a deep understanding of the aircraft sales, leasing, and spare parts market, including industry trends and competitive landscape ➢ Building and maintaining strong relationships with clients, suppliers, and other industry players ➢ Developing and implementing sales and marketing strategies to promote your company's products and services ➢ Negotiating contracts, terms, and conditions with clients to achieve mutually beneficial outcomes ➢ Keeping up-to-date with the latest industry developments and technologies to ensure your company remains at the forefront of the market ➢ Ensuring timely and accurate delivery of aircraft, leasing arrangements, and spare parts to clients ➢ Maintaining accurate and up-to-date records of sales, inventory, and client relationships ➢ Working with cross-functional teams, such as finance and operations, to ensure smooth and efficient sales processes ➢ Representing your company at industry events and trade shows to build brand awareness and establish relationships with potential clients. Show less

    • Sri Lanka
    • Motor Vehicle Manufacturing
    • Director
      • May 2014 - Present

      ➢ Coordinated the importation of vehicles from overseas, ensuring compliance with all regulations and requirements. ➢ Negotiated and executed contracts with suppliers, securing favorable prices and terms for vehicle imports. ➢ Developed and maintained relationships with freight forwarders, customs brokers, and other key suppliers to ensure timely and cost-effective imports. ➢ Managed the logistics of vehicle transportation, from loading and shipment to delivery at destination. ➢ Conducted research and analysis of overseas vehicle markets to identify new and emerging trends, as well as new sources of supply. ➢ Monitored changes in import regulations, tariffs, and other requirements, and implemented strategies to minimize their impact on vehicle imports. ➢ Established and maintained quality control systems to ensure that vehicles imported met all relevant standards and regulations. ➢ Provided expert advice and support to customers on vehicle importation, including guidance on regulations, costs, and logistics. ➢ Collaborated with internal teams, including sales, marketing, and customer service, to provide seamless and efficient support to customers. ➢ Continuously expanded knowledge and expertise in the vehicle importation industry through professional development opportunities. Show less

    • Sri Lanka
    • Airlines and Aviation
    • 700 & Above Employee
    • Engineer Intern
      • Jan 2017 - Jul 2017

      ➢ Inspect and examine aircraft components, including de-icing systems, hydraulic systems and landing gear, for leaks, cracks, breaks or other issues. ➢ Read and utilize blueprints, maintenance manuals, ATA codes, illustrated parts catalogs, service bulletins and other maintenance documents to troubleshoot and complete work assignments. ➢ Perform routine maintenance operations, such as the replacement of power plant and aircraft components. ➢ Perform hourly, daily and monthly inspections to check for cracks, oil leaks, burned areas, foreign object damage, warping, distortions, missing segments and wear. ➢ Complete all tasks in the allotted time frame and to the quality standards of the company. Other Tasks ➢ Promote safety within the workplace by monitoring others and yourself to guarantee all tasks are performed within the safety manual guidelines, and communicate with other mechanics and supervisors to coordinate repairs and keep apprised of safety concerns. ➢ Order supplies, equipment, materials and parts for repairs and general maintenance. Show less

    • Sri Lanka
    • Motor Vehicle Manufacturing
      • Jan 2013 - Jan 2014

      ➢Letter of Credits: Proficient in managing the process of issuing, advising, and amending Letter of Credits, ensuring compliance with international trade regulations and facilitating smooth transactions.➢Basic Banking: Well-versed in fundamental banking processes, including account management, fund transfers, and financial documentation, enabling efficient financial operations within organizations.I➢nternational Correspondence: Skilled in maintaining effective communication with international vehicle dealers, negotiating terms and conditions, and coordinating logistics for smooth import and export operations.➢Currency Exchange Rate Analysis: Demonstrated ability to analyze historical data, market trends, and economic factors to predict currency exchange rates accurately, providing valuable insights for effective financial planning and risk management. Show less

      • Aug 2012 - Jan 2013

      ➢Sales of motor vehicles: Proficient in understanding customer needs, providing product knowledge, and closing sales deals for a wide range of motor vehicles.➢Client Relationship Management: Excellent interpersonal skills to establish and nurture long-term relationships with clients, ensuring customer satisfaction and repeat business.➢Invoice Preparation: Detail-oriented and organized in preparing accurate invoices for timely payments, ensuring smooth financial transactions.➢Clearing Motor Vehicles: Familiarity with the administrative processes involved in clearing motor vehicles, including documentation, customs procedures, and regulatory compliance. Show less

Education

  • University of Colombo
    B.sc in Financial Engineering
    2018 - 2021
  • The University of Bolton
    BEng Mechanical Engineering
    2018 - 2022
  • Sri lankan Aviation College
    EASA B1.1, Airframe Mechanics and Aircraft Maintenance Technology
    2014 - 2016
  • Stafford International School
    G.C.E A/L, Further Mathematics
    2010 - 2012
  • St.Joseph's College, Colombo
    G.C.E. O/L
    1999 - 2009

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