Experience

Asociaal Marketing

• Netherlands
• Advertising Services
• 1 - 100 Employee

• Manager Marketing & Strategy

  • Feb 2023 - Present

  Responsible for developing and executing marketing and branding strategies for (inter)national clients in their respected target markets. Research and develop marketing and PR strategies, develop native copywriting and press, content concept development and creation, team projectmanagement, client management, 360-degree online and offline marketing mix translation. Responsible for developing and executing marketing and branding strategies for (inter)national clients in their respected target markets. Research and develop marketing and PR strategies, develop native copywriting and press, content concept development and creation, team projectmanagement, client management, 360-degree online and offline marketing mix translation.



Weber Shandwick

• United States
• Public Relations and Communications Services
• 700 & Above Employee

• Sr. Manager influencer Marketing

  • Nov 2022 - Mar 2023

  Responsible for the long-term and one off influencer marketing and ambassadorship strategy for varying FMCG brands in the beauty and F&B industry. Clients from Unilever include Robijn, Dove, Zwitsal, and Andrélon. Responsible for the long-term and one off influencer marketing and ambassadorship strategy for varying FMCG brands in the beauty and F&B industry. Clients from Unilever include Robijn, Dove, Zwitsal, and Andrélon.



Black Bananas

• Netherlands
• Apparel & Fashion
• 1 - 100 Employee

• Head Of Digital Marketing & E-Commerce

  • Jun 2020 - Nov 2022

  Managing the marketing & graphic team in the area of online marketing, E-Commerce & branding. E-Commerce: • Overseeing all planning, onsite optimization, content development and web analytics; • Responsible for reaching monthly / annual sales goals, based on sales and performance targets; • Manage the E-commerce and Performance Marketing agency that handles UX, UI, CRM and performance marketing; • Responsible for overall site, customer experience, growth and KPI performance in liaison with the E-Commerce agency; • Advice internal teams, on product, mix, offers and quality based on data; • Maximizing revenue and ensure ROI on all initiatives. Digital Marketing: • Overseeing all content development for online marketing; • Partner across a multitude of marketing leads; • Establish a short and long-term vision for marketing and brand campaign concepts regarding storytelling; • Manage digital media budget; • Establish success metrics, monitor KPIs and apply relevant customer insights; Marketing Operations: • Oversee operations processes and formulate an internal strategy. • Design policies that align with the overall strategy and implement efficient processes and standards; • Lead creative concept and work with the digital marketing partners to design the framework against concepts; • Lead full-funnel planning, identifying media strategies across digital brand and performance marketing; • Develop a customer-centric organic content strategy across platforms and editorial calendar with a balanced approach of product marketing and brand storytelling; • Manage the graphic design team to ensure that content is developed with a channel-specific and customer-centric approach. Show less



Balmain Paris Hair Couture

• United Kingdom

• Global PR & Social Media Manager

  • Feb 2020 - Jun 2020

  • Planning, developing and implementing operational PR strategy on a global scale; • Strategy and execution of social media, activities, and collaboration; • Maintain relationships with influencers and brand ambassadors through gifting, events, and targeted initiatives and managing enquiries from media; • Support distributors and agents with right POS and other material; • Report and create analysis of PR and social media results and growth; • Strategize and manage events, PR budgets and propose concepts and activations; • Researching, writing and distributing press releases to targeted media. Show less



Daily Paper

• Netherlands
• Apparel & Fashion
• 1 - 100 Employee

• Digital Marketing and Photoshoot Coordinator

  • Sep 2018 - Feb 2020

  • Responsible for the coordination of the social media/digital marketing strategy and implementation of integrated digital campaigns locally and internationally; • Concept creation for digital marketing assets, according to sales calendar and local and global activation; • Support the Marketing, E-commerce and PR departments with copywriting for online and offline purpose; • Project management of the digital marketing and (photo/video) production calendars; • Management and point of contact of all global assets for retail partners/agents for seasonal imagery, product images, product descriptions and ensure executions are according to guidelines; • Responsible for end-to-end production process for small editorials to large campaigns; • Coordinating and executing the e-commerce photoshoots for each season and project, and support the Art Director for all national/international campaign photoshoots. Show less



WoodWatch

• Netherlands
• Retail
• 1 - 100 Employee

• Marketing & Branding Coordinator

  • Jul 2017 - Sep 2018

  Managing digital marketing strategy and communication, create and execute social media management plan, strategic planning of campaign creation according to annual marketing calendar. Copywriting for online/offline marketing/e-commerce. Manage and create an influencer marketing strategy with platform Influentials, all-round community management, support PR/Press strategy, responsible for concept creation of campaigns, editorials, and manage full production process with external parties according to budgets, and responsible for the full creative direction of all photoshoots. WoodWatch: It started with trips to unique and remote parts of the world that inspired the art of combining wood with design. Inspired by local artisans around the world along with their traditional and age-old craftsmanship, the idea of WoodWatch was born. What was an idea became a way of life, as owning a WoodWatch also means that you give back to the world, as we plant a tree for every watch sold. Our community has proudly been able to plant back many trees worldwide. The beauty of the most remote and untouched areas of our world inspired each new model created, and Explore to Create became our signature. Show less



Promotion Partners

• Staffing and Recruiting
• 1 - 100 Employee

• Fashion Consultant

  • Sep 2016 - May 2018

  At Promotion Partners I had the pleasure of representing a variety of high-end brands and their personalized shop-in-shops in the Bijenkorf. Having received specific training per brand on their history, branding and sales techniques, I gained the necessary knowledge to better understand the customer and offer tailored and authentic advice. Some of my favourite brands represented include Rebecca Minkoff, Longchamp, Tony Cohen, and Pandora. At Promotion Partners I had the pleasure of representing a variety of high-end brands and their personalized shop-in-shops in the Bijenkorf. Having received specific training per brand on their history, branding and sales techniques, I gained the necessary knowledge to better understand the customer and offer tailored and authentic advice. Some of my favourite brands represented include Rebecca Minkoff, Longchamp, Tony Cohen, and Pandora.



Maria Tailor HQ

• Retail
• 1 - 100 Employee

• Marketing Communications Intern

  • Apr 2016 - Sep 2016

  All-round marketing internship at Tailor&ELbaz (former brand name Maria Tailor). Plan and execute the digital media strategy across all social media platforms and present analysis for yearly expansion plans. Graphic Designing of social media assets/ event banners/flyers. Research and propose brand development ideas, web site traffic growth, support the PR team, and responsible for supporting the production of sales/PR events. Main project: ensure a smooth transition into the solo collection of re-branded Maria Tailor, working on all the aspects of re-branding a start-up fashion label in terms of digital presence. Show less