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Shannon Toback

Realtor at <span class="not-italic font-text_font lg:text-[18px] text-[16px] font-bold claimed">Keller Williams Metropolitan</span>
Intro Book
Seasoned hospitality professional with expertise in event management, sales, and marketing.
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Location
Baltimore, Maryland, United States, US
Skills
  • Hospitality
  • Event Management
  • Food And Beverage
  • Restaurants
  • Customer Service
  • Show all
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Bio

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Shannon Toback is a seasoned hospitality professional with extensive experience in event management, sales, marketing, and customer service. She has worked with top companies like Four Seasons Hotels and Resorts, NoHo Hospitality Group, and Keller Williams Metropolitan. Shannon has a strong background in managing event spaces, catering, and sales, with a proven track record of increasing annual event sales by 34%.

Credentials

  • Introduction to the Court of Master Sommeliers
    The Court of Master Sommeliers

Experience

  • Keller Williams Metropolitan
    • Baltimore, Maryland, United States
    • Realtor
      • Jul 2020 - Present
      • Baltimore, Maryland, United States
  • NoHo Hospitality Group
    • Rye Street Tavern
    • Sales & Events Manager
      • Jun 2017 - Jun 2021
      • Rye Street Tavern
  • Four Seasons Hotels and Resorts
    • Baltimore, MD
    • Sales and Event Manager - Wit & Wisdom
      • Sep 2012 - May 2017
      • Baltimore, MD

      ● Organize private and semi-private events ranging from 10-400 people● Manage meeting space capacities, catering needs, AV equipment, diagrams and all details and logistics in regard to booking, coordinating and executing events, both large and small● Increase annual event sales by 34% (2012 vs 2...

  • Coal Fire
    • Business Development
      • Apr 2009 - May 2012

      ● Made all operational, procedural and growth decisions for company as member of executive team alongside CEO, President, Executive Chef● Opened and led management teams of three units with average revenues of over 1.3 million dollars● Trained all opening staff for each new unit ● Created, amended and administered all training and human resource materials (employee handbook, training procedures, responsibilities, sauce cards, steps of service, menu tests) ● Drove down costs through vendor relationship-building and multi-unit contracts ● Created seasonal drink menus and table tents to advertise company and individual unit promotions ● Initiated and implemented marketing strategies for the individual units based on demographics, location and seasonal revenue fluctuations ● Designed and constructed advertising copy to successfully promote Coal Fire through multiple channels (social media, print, online)● Assumed role of opening General Manager at Gaithersburg location which resulted in annual revenue of over 1.3 million dollars, growth in bar sales to 30% of overall sales (1/3 more than other units) and achieving profitability within 6 months of opening

    • General Manager
      • Apr 2010 - Apr 2012

  • Rusty Scupper Restaurant
    • Sales Manager
      • May 2004 - Jun 2009
  • Lone Star Steakhouse & Saloon
    • Service Manager
      • Oct 2003 - May 2004
  • Opivotal Corporation
    • Account Manager
      • Jun 2002 - Oct 2003

Education

  • 1998 - 2002
    University of Maryland - Robert H. Smith School of Business

Suggested Services

This profile is unclaimed. These are suggested service rates with 0% commision upon successful connection

Industry Focus. “Hospitality”

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