Shane Smyth
Marketing Coordinator at Ransom Distillery and Winery- Claim this Profile
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Experience
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Marketing Coordinator
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Mar 2023 - Present
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Ellipse Analytics
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United States
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Manufacturing
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1 - 100 Employee
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Applied Research Scientist
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Feb 2022 - Present
Design and conduct qualitative and quantitative research studies to gather insights into consumer behavior and preferences. Analyze and interpret data to understand consumer attitudes, motivations, and behaviors. Identify market trends and evaluate the impact on target consumers. Collaborate with cross-functional teams to translate research findings into actionable insights and recommendations. Develop and implement research methodologies and data collection techniques, including surveys, focus groups, and online research. Conduct secondary research to gather market intelligence and competitor information. Develop and maintain strong relationships with external research partners and vendors. Present research findings and insights to internal stakeholders, including product teams and senior management. Stay up-to-date on industry trends and advancements in research methodologies and technology. Contribute to the development and refinement of research processes, tools, and best practices. Manage research projects from start to finish, including project planning, budgeting, and resource allocation. Contribute to the development of research reports and presentations to communicate insights and recommendations to internal and external stakeholders. Show less
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