Experience

NACK Apparel

• Nigeria
• Retail Apparel and Fashion
• 1 - 100 Employee

• • Jan 2021 - Present

  * Developing and managing traditional and digital marketing campaigns* Grew the brands social media presence by 100% over a 1 year period* Secure brand partnerships (Bet9ja, Providus Bank, * Visual merchandising of online platforms* Planning and executive events for the brand* Managing a 12 people branding team on a daily basis

• • Dec 2019 - Jan 2021

  * Devising strategies to drive online traffic to the company website* Developing and managing digital marketing campaigns for NACK* Overseeing the social media strategy for the company* Managing online brand and product campaigns to raise brand awareness* Responsible for social media activity (Twitter, Facebook, Instagram) and managing social media accounts



Platform Branding Company

• Advertising Services
• 1 - 100 Employee

• Brand Strategist

  • Apr 2017 - Present

  * Developed, managed and excuted the Sigma Pensions 2020, 2021 & 2022 media campaign on radio and billboards in the West, North and East of Nigeria * Internal rebranding of FMDQ * Strategised, managed and executed the complete 2019 rebrand of ACES Oil and Gas * Managed the 2019 campaign for Magenta Residential (media design and media buying) * Strategised, managed and executed the complete 2019 rebrand of Zhymma * Spearheaded the strategy and execution of the 2017 complete re-brand campaign of Sigma Pensions Limited in all the states of Nigeria * Spearheaded the planning and execution of the Aiteo CAF Awards 2017 event in Ghana * Planned and executed several campaigns for the Aiteo Group including the Aiteo Cup 2017 and the Aiteo NPFL 2017 * Planned and managed CSR activities for the Aiteo Group (B&E Foundation and the Jewels Foundation) * Planned and executed several events such as the 2018, 2019 and 2020 Connect Nigeria Business Fair, Buildmacex Nigeria Fair & Sigma Pensions brand launch * Developed the Africare 'Upgrade to Gas' 2018 campaign * Managed the design & production of collateral items for Sterling Bank * Developed, managed and executed the NLPGA LPG Safety campaign * Managed the redesign of several websites for clients such as Center for Memories, Connect Nigeria and Fela 2019 campaign Show less



The Brand Room

• Graphic Design

• Editor in Chief

  • Jun 2018 - Present

  * Write and manage my personal blog www.brandroomng.com * Manage social media pages for the blog * Write and manage my personal blog www.brandroomng.com * Manage social media pages for the blog



Recare Cosmetics Limited

• Influencer Marketing Manager

  • Jan 2021 - Mar 2021

  * Recruiting and management of social media influencers for the brand * Orchestrate social influencer strategies that result in long-term relationship building and brand advocacy with key social influencers and their engaged social communities * Building, executing, and expanding influencer marketing strategy * Recruiting and management of social media influencers for the brand * Orchestrate social influencer strategies that result in long-term relationship building and brand advocacy with key social influencers and their engaged social communities * Building, executing, and expanding influencer marketing strategy



Naij.com

• Nigeria
• Janitorial Services
• 1 - 100 Employee

• Contributing Writer

  • Jul 2015 - Sep 2015

  * Online writer * Developing articles and content for website * Online writer * Developing articles and content for website



Genevieve Magazine

• Nigeria
• Book and Periodical Publishing
• 1 - 100 Employee

• Online Writer, Social Media Manager

  • Sep 2012 - May 2015

  * Writing of articles on news, fashion, beauty and lifestyle for Genevieve Magazine website/blog * Developing articles and content for Genevieve Magazine hardcopy and website * Responsible for social media activity (Twitter, Facebook, Instagram) and managing social media accounts * Working with external company managers and partners to support campaigns and initiatives * Seeking opportunities to improve the use of social media and develop 'followers' * To identify press opportunities both internally (programmes) and externally * Writing of press release for both internal and external programmes Show less

• Social Media Executive

  • Aug 2014 - Dec 2014

  * Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification * Implement a content editorial calendar to manage content and plan specific, timely marketing campaigns * Generate, edit, publish and share daily content on social media (original text, images or video) that builds meaningful connections and encourages community members to take action * Set up and optimise company social media pages within each platform to increase the visibility of company’s social media content * Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information * Collaborate with other departments (customer relations, sales etc) to manage reputation, identify key players and coordinate actions * Developing articles and content for the company blog and website Show less



Jobberman.com

• Advertising Services
• 1 - 100 Employee

• Sales Representative

  • Jul 2011 - Sep 2011

  * Worked a part of a team of the sales department * Aggregating daily company leads * Forecast sales, develop “out of the box” sales strategies/models and evaluate their effectiveness * Meet personal and team sales targets * Maintain and expand client database within assigned territory * “Get the sale” using various sales methods (door-to-door, cold calling, presentations etc) * Worked a part of a team of the sales department * Aggregating daily company leads * Forecast sales, develop “out of the box” sales strategies/models and evaluate their effectiveness * Meet personal and team sales targets * Maintain and expand client database within assigned territory * “Get the sale” using various sales methods (door-to-door, cold calling, presentations etc)