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Scott Barclay

Director, Retail Marketing at <span class="not-italic font-text_font lg:text-[18px] text-[16px] font-bold claimed">Fidelity Investments</span>
Intro Book
Seasoned marketing executive with 30+ years of experience in financial services and marketing strategy.
  • Claim this Profile
Location
Watertown, Massachusetts, United Stat...
Languages
  • English Native or bilingual proficiency
  • French Limited working proficiency
  • Swedish Limited working proficiency
Skills
  • Financial Services
  • Marketing
  • Marketing Strategy
  • Marketing Communications
  • Brand Management
  • Show all
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Bio

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Scott Barclay is a seasoned marketing professional with 30+ years of experience in financial services, marketing strategy, and brand management. He has held various leadership roles, including Director of Retail Marketing at Fidelity Investments and Marketing Supervisor at Kirshenbaum Bond + Partners. Scott has a strong background in creating and executing marketing programs, managing client relationships, and driving business growth.

Experience

  • Fidelity Investments
    • Director, Retail Marketing
  • Fidelity Investments
    • Boston
    • Director, Retail Marketing
      • Jul 2012 - Present
      • Boston
  • allen & gerritsen
    • Watertown, MA
    • vp, marketing account director
      • Aug 2011 - Jul 2012
      • Watertown, MA
  • Lincoln Financial Group
    • AVP, Marketing Director
      • Apr 2004 - Oct 2010

      Responsible for the creation and continued growth of the Strategic Initiatives / Value Add marketing competency, extending the Lincoln Financial Group brand into broader marketing efforts. Until its sale in January 2010, directed all aspects of retail marketing for Delaware Investments, a 40+ fu...

  • Allen and Gerritsen
    • Marketing Supervisor
      • 1997 - 2004

      Acted as primary client contact on the development of brand positioning and strategy, and the overall management of programs. Ensured consistent communication of brand attributes across print, TV, out of home, Web, collateral and direct mail.Accounts: The Bank of Iceland (Islandsbanki), Beth Isra...

  • kirshenbaum bond + partners
    • Account Executive
      • Mar 1996 - Jun 1997

      Managed the development and execution of marketing programs including television, print and direct mail. Responsibilities included creation and review of strategic direction with client, briefing of creative team, presentation of concepts to client, and execution of final product. Ensured that pr...

  • Marsh
    • AVP, Account Representative
      • Jul 1992 - Mar 1996

      Risk Management Division - Managed casualty and liability insurance portfolios for a variety of Fortune 500 companies.

Education

  • 1988 - 1992
    Hamilton College

Suggested Services

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Industry Focus. “Financial Services”

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