Experience

Segal Communications

• Advertising Services
• 1 - 100 Employee

• Founder & CEO

  • Oct 2017 - Present

  San Francisco Bay Area Segal Communications, A Public Relations and Creative Content Agency in San Francisco specializing in consumer, consumer tech and data-driven PR



Forbes Communications Council

• United States
• Civic and Social Organizations
• 1 - 100 Employee

• Member of Forbes Communications Council

  • Oct 2017 - Present

  Forbes Communications Council is an invitation-only organization for communications, public relations, public affairs and media relations professionals.



JustAnswer

• United States
• Technology, Information and Internet
• 500 - 600 Employee

• Director of Marketing Communications/Consultant

  • May 2017 - Oct 2017

  San Francisco, California • Creative development and strategic implementation of data-driven PR program that highlights the expertise offered by the Q & A website, to drive SEO and increase domain authority. Securing 100+ media placements online, print and broadcast to a total of 300+ million UVM. Publications include the LA Times, Reader's Digest, Cheddar, US News and World Report, MSN and NBC. • Updated messaging platforms and drafted new content for introducing the brand to top-tier media and influencers across… Show more • Creative development and strategic implementation of data-driven PR program that highlights the expertise offered by the Q & A website, to drive SEO and increase domain authority. Securing 100+ media placements online, print and broadcast to a total of 300+ million UVM. Publications include the LA Times, Reader's Digest, Cheddar, US News and World Report, MSN and NBC. • Updated messaging platforms and drafted new content for introducing the brand to top-tier media and influencers across channels and verticals • Created a cadence of reactive (news-jacking), developed proactive PR plans around product launches and acted as company spokesperson Show less



SHIFT Communications

• Advertising Services
• 1 - 100 Employee

• Account Director

  • Feb 2016 - Mar 2017

  San Francisco Bay Area Responsible for the creative development and strategic implementation of multi-platform lifestyle campaigns for consumer brands at SHIFT, an integrated communications agency. Client roster included well-known consumer brands (current & previous): Sierra Nevada, 365 by Whole Foods Market, Whole Foods Market Northern California, Green Chef, Orchard Supply Hardware, Webroot, Mpix and Simon Properties. • Developed integrated, goal oriented PR campaigns that complement and amplify client… Show more Responsible for the creative development and strategic implementation of multi-platform lifestyle campaigns for consumer brands at SHIFT, an integrated communications agency. Client roster included well-known consumer brands (current & previous): Sierra Nevada, 365 by Whole Foods Market, Whole Foods Market Northern California, Green Chef, Orchard Supply Hardware, Webroot, Mpix and Simon Properties. • Developed integrated, goal oriented PR campaigns that complement and amplify client marketing initiatives through both earned and paid media (influencers and product integration) • Managed communications for top-tier clients in diverse industries, through strategic guidance, project management and creative storytelling • Lead a team in reactive (news-jacking) and proactive PR plans around product launches, national festivals, on-site activations, store-openings, national brand launches, national surveys and gift guides • Provided executive media training, thought leadership and crisis communication plans and support • Maintained relationships with top tier media and influencers across channels and verticals • Worked with internal and client creative teams to develop content and on-brand messaging to support campaigns Show less



The Blueshirt Group

• United States
• Financial Services
• 1 - 100 Employee

• Director, Media Relations and Corporate Marketing

  • Apr 2015 - Feb 2016

  San Francisco Bay Area The Blueshirt Group provides capital markets expertise and strategic financial communications counsel to growth companies and venture capital firms globally. Founded in 1999, the firm’s services include IPO advisory, ongoing investor relations, strategic financial communications, financial media relations and crisis management. • Drove creative media outreach efforts based on trend analysis for Blueshirt clients • My client roster included: Lithium Technologies, Blueport, Impinj and… Show more The Blueshirt Group provides capital markets expertise and strategic financial communications counsel to growth companies and venture capital firms globally. Founded in 1999, the firm’s services include IPO advisory, ongoing investor relations, strategic financial communications, financial media relations and crisis management. • Drove creative media outreach efforts based on trend analysis for Blueshirt clients • My client roster included: Lithium Technologies, Blueport, Impinj and Electric Imp • Created original written and digital content to amplify client reputation • Developed corporate communications programs to amplify brand awareness • Oversaw executive press interviews, media training and thought-leadership opportunities Show less



CafePress Inc.

• United States
• Internet Publishing
• 1 - 100 Employee

• Director of Public Relations

  • Apr 2014 - Apr 2015

  San Mateo, CA • Oversaw all corporate and public relations communications including corporate announcements, product launches, content creation and crisis management (press releases, bios, pitches, corporate objectives) • Developed, in partnership with marketing team, innovative campaigns to amplify brand awareness through all available media and social channels • Managed communication partnerships with: Paramount Pictures, BBC, Universal Pictures and Summit Entertainment • Produced corporate… Show more • Oversaw all corporate and public relations communications including corporate announcements, product launches, content creation and crisis management (press releases, bios, pitches, corporate objectives) • Developed, in partnership with marketing team, innovative campaigns to amplify brand awareness through all available media and social channels • Managed communication partnerships with: Paramount Pictures, BBC, Universal Pictures and Summit Entertainment • Produced corporate videos, commercial ad campaigns and product videos • Drove creative PR initiatives based on trend analysis and co-branded campaigns and announcements with corporate and licensed partners • Corporate spokesperson and management of executive press interviews, media training and thought-leadership opportunities • Managed external PR agency, day-to-day communication with IR agency in collaboration with finance and legal teams

• Public Relations Manager

  • Jun 2012 - Apr 2014

  San Mateo, CA • Managed all inbound and outbound communications – social, print, broadcast and online outlets • Oversaw and tracked all internal approvals including legal review • Managed day-to-day communication of PR and IR agencies • Supported Marketing Director in strategic planning and logistical execution of press events, executive press interviews and press releases associated with marketing initiatives/campaigns • Communications writing (press releases, blog posts) and tracking/reporting… Show more • Managed all inbound and outbound communications – social, print, broadcast and online outlets • Oversaw and tracked all internal approvals including legal review • Managed day-to-day communication of PR and IR agencies • Supported Marketing Director in strategic planning and logistical execution of press events, executive press interviews and press releases associated with marketing initiatives/campaigns • Communications writing (press releases, blog posts) and tracking/reporting of all PR activities



GreatUsefulStuff.com

• Public Relations Manager

  • Jan 2011 - Jun 2012

  San Francisco Bay Area • Implemented a full PR program including a tailored social media strategy • Organized and executed media planning efforts for new product launches and media engagement • Composed all media communications and coordinated consumer product placement and reviews in print, broadcast and online outlets • Produced and styled all new product photo shoots implemented into media campaigns



KRON-TV

• United States
• Broadcast Media Production and Distribution
• 100 - 200 Employee

• TV Reporter

  • Nov 2008 - Feb 2010

  Daily coverage of local, regional and national stories. Responsible for producing, shooting, editing and writing multiple news stories.



CNYCentral (WSTM NBC3/WTVH CBS5/WSTQ CW6)

• TV Reporter

  • Nov 2004 - May 2006

  General Assignment Reporter for the NBC Affiliate. Live daily coverage of local, regional and national stories.



WIVT/WBGH NewsChannel 34

• United States
• Broadcast Media Production and Distribution
• 1 - 100 Employee

• TV Reporter

  • Jul 2002 - Oct 2004

  General Assignment Reporter for the ABC/NBC Affiliate. Responsible for producing, shooting, editing and writing two daily news stories.


News 12 Long Island
• United States
• Broadcast Media Production and Distribution
• 1 - 100 Employee
• TV Reporter

  • Nov 2001 - Jul 2002

WNYC Radio
• United States
• Broadcast Media Production and Distribution
• 100 - 200 Employee
• Reporter

  • 2001 - 2002


Fox News

• Entertainment Providers
• 1 - 100 Employee

• Freelance Producer

  • Feb 2001 - Dec 2001

  Producer for the Fox News Channel affiliate desk (The Edge) during the aftermath of the September 11th



NBC News

• United States
• Broadcast Media Production and Distribution
• 700 & Above Employee

• Researcher

  • Dec 1999 - Feb 2001

  Work closely with producers to find sources, locate documents and footage for NBC News Specials Conducted extensive research and pre-interviews for story development



CBS News Productions

• Media Production

• Associate Producer

  • Aug 1998 - Dec 1999

  Assisted with the production of documentaries, biographies and investigative reports for 20th Century with Mike Wallace and A&E Biography