Experience

Fallen Grape Wine Co.

• United States
• Wineries
• 1 - 100 Employee

• Creative Director

  • Oct 2020 - Present

  Part Owner, Advisor and Creative Director for Fallen Grape Wine Co. Developed the brand logo & identity, designed the wine labels, packaging materials and company website. Created custom illustrations through a range of mediums for the website, social posts and other marketing materials. Designed merchandise such as tee shirts, hats, tote bags, custom playing cards, matches and stickers to be sold alongside the wine. Part Owner, Advisor and Creative Director for Fallen Grape Wine Co. Developed the brand logo & identity, designed the wine labels, packaging materials and company website. Created custom illustrations through a range of mediums for the website, social posts and other marketing materials. Designed merchandise such as tee shirts, hats, tote bags, custom playing cards, matches and stickers to be sold alongside the wine.



bareMinerals

• United States
• Personal Care Product Manufacturing
• 700 & Above Employee

• Art Director, Package Designer and Illustrator

  • Jan 2019 - Jan 2022

  Ideated, designed and illustrated the 2020 & 2021 Holiday packaging sets for Bare Minerals. I worked with the brand to develop and achieve responsible goals such as eliminating excess packaging materials, reducing box sizes, using biodegradable materials and designing a ready to gift package. Ideated, designed and illustrated the 2020 & 2021 Holiday packaging sets for Bare Minerals. I worked with the brand to develop and achieve responsible goals such as eliminating excess packaging materials, reducing box sizes, using biodegradable materials and designing a ready to gift package.



Noah

• United States
• Retail Apparel and Fashion
• 1 - 100 Employee

• Art Director

  • Mar 2020 - Mar 2021

  Served as Art Director from March 2020 - March 2021. Worked with photographers and videographers to create content such as the seasonal lookbooks and advertisements for brand collaborations. Design, layout and physical book production for lookbooks and zines. Worked with in house photographer to create still life imagery of the clothing. Oversaw brand presentation through all touchpoints such as consistent posts on social, blog posts and email. Worked alongside the in house developer to launch a website overhaul from the wireframes to the typography and image presentation for the spring/summer ’21 launch. Show less



Jane Smith

• United States
• Advertising Services
• 1 - 100 Employee

• Art Director

  • Nov 2018 - Dec 2020

  Worked with Jane Smith Agency on the conception and execution of Shiseido’s first-ever global CSR program: The Power of Radiance Program. In partnership with UNICEF, the program is a long-term corporate commitment that supports women and girls education globally by giving annual grants to women that have made significant strides in reforming education. We created short films to highlight the honorees, as well as a range of digital and social content to support a 360° strategy. The program launched in March 2019 with an award ceremony honoring Syrian refugee, Muzoon Almellehan. I worked on the program into its 3rd year. Show less



Butterfly Beauty

• United States

• Art Director

  • Apr 2015 - Dec 2017

  Worked with Creative Director to launch three beauty brands including Elizabeth and James Nirvana, Derek Lam 10 Crosby and Robert Graham. Conceptualized and planned the advertising campaigns, collaborated with film directors and photographers to create the most innovative work while still maintaining the brand integrity. Produced final print and digital advertisements as well as marketing materials for each brand. Designed and worked with developers to create a microsite for each brand launch. Created various packaging design iterations to present to fashion designers and collaborate with retailers to construct seasonal gift sets. Designed in-store window displays. Created and produced influencer seedings for social media campaigns. Oversaw all projects to completion and often used drawing, painting, dying fabric and other innovative methods of creating original artwork. Attended press runs and oversaw the design team. Show less



VS+Company

• United States
• Photography
• 1 - 100 Employee

• Art Director

  • Apr 2014 - Apr 2015

  Collaborated with Creative Director to carry out concepts, sketches and final design deliverables for fashion and fragrance brands. Responsibilities included image research, sourcing materials, and building comprehensive models for brand packaging. Developed brand conception, web, POS, and seasonal advertising projects with brands such as Viktor & Rolf Fragrances, Tabitha Simmons, YSL Fragrance, Marchesa, Elisire and Kimora Lee Simmons. Collaborated with Creative Director to carry out concepts, sketches and final design deliverables for fashion and fragrance brands. Responsibilities included image research, sourcing materials, and building comprehensive models for brand packaging. Developed brand conception, web, POS, and seasonal advertising projects with brands such as Viktor & Rolf Fragrances, Tabitha Simmons, YSL Fragrance, Marchesa, Elisire and Kimora Lee Simmons.



J.Crew

• United States
• Retail Apparel and Fashion
• 700 & Above Employee

• Assistant Art Director / Designer

  • Jun 2012 - Apr 2014

  Worked with Creative Director to conceptualize and plan the location and studio photo shoots for the monthly Style Guide. Collaborated with various photographers, worked with in-house retouchers and developed the layout, typography and design of the book. Worked with Creative Director to conceptualize and plan the location and studio photo shoots for the monthly Style Guide. Collaborated with various photographers, worked with in-house retouchers and developed the layout, typography and design of the book.