Experience

Envac AB

• Sweden
• 1 - 100 Employee

• Group CMO Chief Marketing Officer

  • Mar 2022 - Present

  Stockholm, Stockholm County, Sweden Member of Group Executive Board. Responsible for establishment and development of a group function for brand, marketing and communication. Recruitment, training and competence building. Set up and implementation of global digital marketing strategy with increased use of digital channels and presence in social media. Improve and drive external communication and presence in order to support brand, sales and leads. Main focus around sustainability, innovation, digitalisation and smart… Show more Member of Group Executive Board. Responsible for establishment and development of a group function for brand, marketing and communication. Recruitment, training and competence building. Set up and implementation of global digital marketing strategy with increased use of digital channels and presence in social media. Improve and drive external communication and presence in order to support brand, sales and leads. Main focus around sustainability, innovation, digitalisation and smart cities. Identify, develop and communicate new market possibilities and business models. Initiate, develop and implement new global CRM solution for the entire company. Manager and leader of a global team of 4 direct reports and 5 in-direct. Show less



Camfil

• Belgium
• Software Development

• VP Group Marketing Communications

  • Jan 2017 - Mar 2022

  Stockholm, Sweden Leading the Global Marketing & Communications organization within Camfil. Responsible for all digital marketing, web, PR, product launches, customer surveys, communications, social media, global campaigns, lead generation activities, brand, marketing strategies, budget, policies and guidelines. Global events and exhibitions, global tools and platforms. Trade mark responsibility globally. Implemented a brand new digital platform (2017-18) with new DAM and PIM tools connected to CMS (Sitecore)… Show more Leading the Global Marketing & Communications organization within Camfil. Responsible for all digital marketing, web, PR, product launches, customer surveys, communications, social media, global campaigns, lead generation activities, brand, marketing strategies, budget, policies and guidelines. Global events and exhibitions, global tools and platforms. Trade mark responsibility globally. Implemented a brand new digital platform (2017-18) with new DAM and PIM tools connected to CMS (Sitecore). Have built up a Global Marketing Communications forum, a steering group with representatives from all business units and regions that together leads the MarCom activities and decisions. 6 direct reports in Corporate head office (like an inhouse agency) and 10 with dotted line globally. Heading taskforce groups for Digital Tools, Digital Selling, Brand Evolution, Web Development, and Campaigns. About Camfil: Clean air should be a human right. Just like clean water. For more than half a century, Camfil has been helping people breathe cleaner air. As a leading manufacturer of premium clean air solutions, we provide commercial and industrial systems for air filtration and air pollution control that improve worker and equipment productivity, minimize energy use, and benefit human health and the environment. We firmly believe that the best solutions for our customers are the best solutions for our planet, too. That’s why every step of the way – from design to delivery and across the product life cycle – we consider the impact of what we do on people and on the world around us. Through a fresh approach to problem-solving, innovative design, precise process control and a strong customer focus we aim to conserve more, use less and find better ways – so we can all breathe easier. The Camfil Group is headquartered in Stockholm, Sweden, and has 33 manufacturing sites, six R&D centres, local sales offices in 30 countries, and 4,800 employees and growing. Show less



Samsung Electronics Nordic

• Sweden
• Computers and Electronics Manufacturing
• 300 - 400 Employee

• Nordic Marketing Manager B2B

  • Apr 2014 - Mar 2016

  Stockholm, Sweden Heading the marketing department of Samsung Enterprise Business (B2B) with a total of 3 direct reports (8 in-direct in the Nordics). Member of the management teams of both Marketing and Enterprise Business. Responsible for Nordic strategy, budget, execution and development of marketing activities including lead generation, customer business development, case studies, digital and social media, SEM and brand. Development of channel marketing activities including partnership programs, campaigns… Show more Heading the marketing department of Samsung Enterprise Business (B2B) with a total of 3 direct reports (8 in-direct in the Nordics). Member of the management teams of both Marketing and Enterprise Business. Responsible for Nordic strategy, budget, execution and development of marketing activities including lead generation, customer business development, case studies, digital and social media, SEM and brand. Development of channel marketing activities including partnership programs, campaigns, advertising, fairs and events, the biggest being "Business by Samsung" in 4 countries reaching over 1200 customers. Go-to-market strategy and execution for B2C market. Products in scope: Digital Signage, Monitors, Printers, Tablets and Mobile Phones for business (B2B). Printers, Monitors and Memory for consumers (B2C). Show less



DHL Express Sweden

• Head of Marketing and Communications

  • Apr 2009 - May 2013

  Stockholm, Sweden Responsible for all marketing activities such as campaigns (local and global), sales materials and tools, advertising, promotion, competitor information, events, sponsorship, fairs, digital marketing, branding etc. Oversaw all communication activities both internally and externally including strategical and tactical PR. Press releases, press activities, newsletters, crisis communication, web, intranet, CSR etc. Entrusted with budget and supplier management. Negotiated numerous… Show more Responsible for all marketing activities such as campaigns (local and global), sales materials and tools, advertising, promotion, competitor information, events, sponsorship, fairs, digital marketing, branding etc. Oversaw all communication activities both internally and externally including strategical and tactical PR. Press releases, press activities, newsletters, crisis communication, web, intranet, CSR etc. Entrusted with budget and supplier management. Negotiated numerous contracts with agencies. Collaborated closely with global and regional contacts and suppliers, internally and externally. Responsible for a team of dedicated staff (6 persons), and a member of the DHL marketing management team. Managed sales for small and medium enterprises (30% of customer base representing 6% of revenue) targeted by telemarketing reps and eDM. Developed a CRM program focused on online and digital marketing.

• Regional Communications Manager

  • Jan 2008 - Mar 2009

  Brussels Area, Belgium Initiated the start up phase and led GCS Communications in EU/EMA, (250 employees and top 100 Global customers). Designed, developed, and implemented GCS internal/external communications channels and tools. Successfully led agency management and budget planning. Entrusted with market liaison for corporate and business information and was responsible for secure communication to stakeholders. Provided strategic PR through article placement in DHL global, regional and country… Show more Initiated the start up phase and led GCS Communications in EU/EMA, (250 employees and top 100 Global customers). Designed, developed, and implemented GCS internal/external communications channels and tools. Successfully led agency management and budget planning. Entrusted with market liaison for corporate and business information and was responsible for secure communication to stakeholders. Provided strategic PR through article placement in DHL global, regional and country newsletters, internally and externally (including development of press releases). Conceptualized, designed, implemented and managed coordination of internal/external events and customer hospitality programs. Oversaw internal stakeholder relations (BU’s, Country, Regional, Corporate and Global comms).

• Key Account Manager

  • May 2006 - Jan 2008

  Stockholm, Sweden Ensured DHL’s strategic partnership goals were met and upheld strong relationships with key customers such as ABB, Siemens, 3M, Assa, Sandvik. Total portfolio value: 15M€ Managed a support team for each customer, both internally and externally, with negotiations, contract signing, answering RFQ´s, implementations and development of existing and new business. Reached set revenue targets by the company in terms of profitability and growth per product segment and reported results in… Show more Ensured DHL’s strategic partnership goals were met and upheld strong relationships with key customers such as ABB, Siemens, 3M, Assa, Sandvik. Total portfolio value: 15M€ Managed a support team for each customer, both internally and externally, with negotiations, contract signing, answering RFQ´s, implementations and development of existing and new business. Reached set revenue targets by the company in terms of profitability and growth per product segment and reported results in sales communication tools.



DHL Express (Sweden) AB

• Field Sales Executive

  • Feb 2005 - May 2006

  Stockholm, Sweden Sourced, negotiated and signed new clients while servicing a portfolio of existing customers. (150 medium sized companies with a total value of 7M€. )



DHL Express Nordic

• Nordic Sponsorship & Event Manager

  • Jun 2004 - Feb 2005

  Stockholm, Sweden Responsible for events, sponsorship strategy and promotions on behalf of 8 countries with a budget of roughly 2,5M€. Developed marketing plans, strategies and activities to support country sales and products. (examples include DHL truck and “Football Delivered” that later won Best B2B at European Sponsorship Awards 2009) Formulated strategic guidelines for sponsoring, CRM programs and customer communication.



DHL Express

• Germany
• Transportation, Logistics, Supply Chain and Storage
• 700 & Above Employee

• Nordic Management Trainee

  • Sep 2003 - May 2004

  Stockholm, Sweden + Helsinki, Finland Was one out of two selected candidates among hundreds of applicants for the Nordic trainee program. Part of the period was spent in Finland. Led project management within Marketing & Sales, Customer Service and Business Development Processes.



Nordisk Film

• Denmark
• Entertainment Providers
• 400 - 500 Employee

• Marketing Coordinator

  • 2001 - 2003

  Stockholm, Sweden Responsibilities included arranging and coordinating events and customer activities. Planned, developed and produced sales and marketing campaigns and material. Managed sponsorship, negotiated contracts and handled all internal and external communication. Responsible for all web related issues and updates of www.playstation.se