Sangeeta Butani

Founder/Digital Marketing Director at Digital Media Sapiens, Dubai
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Contact Information
Location
Dubai, United Arab Emirates, AE
Languages
  • English -
  • Hindi/ Sindhi/Punjabi/ German Native or bilingual proficiency

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Credentials

  • Best Social Media Agency EXCELLENCE AWARD
    Global foods industries
    Jan, 2018
    - Sep, 2024
  • Won the Innovation Award at the Plastic Surgery Association of San Antonio
    BRITISH ASSOCIATION OF AESTHETIC PLASTIC SURGEONS
    Jun, 2016
    - Sep, 2024
  • Bexar county GOLD AWARD
    United Way of San Antonio and Bexar County
    Jan, 2014
    - Sep, 2024
  • Top Digital Agency in 2015, San Antonio, Texas, USA
    U.S. Chamber of Commerce

Experience

    • United Arab Emirates
    • Advertising Services
    • 1 - 100 Employee
    • Founder/Digital Marketing Director
      • 2000 - Present

      Digital Media Sapiens is an agency dedicated to brand development and lead generation. We are focused on promoting brands, products, or services in the digital world. And we achieve this by listening to our client’s specific requirements. Within our agency, a team of dedicated digital marketing specialists-strategists, consultants, and content creators work together to deliver quantifiable results for our clients. We Being self-motivated and comfortable working on constantly… Show more Digital Media Sapiens is an agency dedicated to brand development and lead generation. We are focused on promoting brands, products, or services in the digital world. And we achieve this by listening to our client’s specific requirements. Within our agency, a team of dedicated digital marketing specialists-strategists, consultants, and content creators work together to deliver quantifiable results for our clients. We Being self-motivated and comfortable working on constantly changing projects or campaign ideas. Not to mention being able to meet tight deadlines. With our Excellent communication- listening more skills when liaising with different clients based on their values, outlook, and organizational style. We are open to learning new skills and gaining practical knowledge while on the job. Digital Creativity is a massive part of digital marketing, so you need to have an abundance of creative juices. Teamwork is our dream work. It is essential to strategize and collaborating on campaigns, projects, and initiatives with various clients to play big and achieve the smart goals is our starting point. Creating new stories with new technology every day! Innovation in technology and marketing mix makes us different from rest.

    • Marketing Director
      • Aug 2013 - Present

      Consulting excellence and project management lead strategic account direction to deliver high quality e-business strategies, solutions, tools and services to clients which enable them to achieve their Digital and Internet Marketing objectives. Actively consult with clients regarding SEO, SEM, UX, IA, PICS DSS, Content, audience segmentation, technology selection and other issues and challenges confronting businesses pursuing a digital strategies to drive traffic, increase conversion… Show more Consulting excellence and project management lead strategic account direction to deliver high quality e-business strategies, solutions, tools and services to clients which enable them to achieve their Digital and Internet Marketing objectives. Actively consult with clients regarding SEO, SEM, UX, IA, PICS DSS, Content, audience segmentation, technology selection and other issues and challenges confronting businesses pursuing a digital strategies to drive traffic, increase conversion, increase average order size and visitor loyalty. -Smooth production of campaigns from briefing designers and copywriters, to managing budgets. -Management of relationships with clients. -To co-ordinate the resources needed to service projects, build strategic operational plan and managing the expectations of clients with the execution of creative work. -To plan campaigns, and successfully develop business accounts creatively and financially and playing a positive role new business program. – Taking a lead in clients’ marketing and advertising strategies – Leading a team to provide the utmost level of client service – Liaising with clients at a senior level on a day-to-day basis – Promoting the expansion of business with existing clients – Working with other senior managers to generate new accounts – Completing projects to a specific schedule and within an agreed budget

    • United States
    • Construction
    • 1 - 100 Employee
    • Marketing And Advertising Manager
      • Jan 2005 - Jul 2013

      Enhanced YOY growth for the organization by increasing annual bulk bookings in all the Concierge Language editions (English, Arabic, Russian and Chinese), The Rotana Magazine and The Dubai Mall Magazine. Enjoyed getting new clients and new business constantly for the company. Specialized in the new Business Development, Customer Relationship, liaison with media planners/ buyers and maintaining of professional business relationships and providing ongoing updates on distribution… Show more Enhanced YOY growth for the organization by increasing annual bulk bookings in all the Concierge Language editions (English, Arabic, Russian and Chinese), The Rotana Magazine and The Dubai Mall Magazine. Enjoyed getting new clients and new business constantly for the company. Specialized in the new Business Development, Customer Relationship, liaison with media planners/ buyers and maintaining of professional business relationships and providing ongoing updates on distribution, readership profile etc. in addition to negotiating rates and ensuring inclusion of all the magazines in their media plans. Achieved new accounts and agency business every month. Show less Enhanced YOY growth for the organization by increasing annual bulk bookings in all the Concierge Language editions (English, Arabic, Russian and Chinese), The Rotana Magazine and The Dubai Mall Magazine. Enjoyed getting new clients and new business constantly for the company. Specialized in the new Business Development, Customer Relationship, liaison with media planners/ buyers and maintaining of professional business relationships and providing ongoing updates on distribution… Show more Enhanced YOY growth for the organization by increasing annual bulk bookings in all the Concierge Language editions (English, Arabic, Russian and Chinese), The Rotana Magazine and The Dubai Mall Magazine. Enjoyed getting new clients and new business constantly for the company. Specialized in the new Business Development, Customer Relationship, liaison with media planners/ buyers and maintaining of professional business relationships and providing ongoing updates on distribution, readership profile etc. in addition to negotiating rates and ensuring inclusion of all the magazines in their media plans. Achieved new accounts and agency business every month. Show less

    • Accounts Group Manager
      • Jan 2001 - Dec 2004

      Business development for the Gulf News: Aquarius, Friday and Entertainment plus(now sceen) Focus special reports, identifying market opportunities. 2. Monitoring competitors’ activities and forecasting projected business. 3. Identifying key/institutional accounts and strategically secure profitable business. 4. Researching and finalizing editorial content, coordinating all aspects of the report and managing timelines. 5. Establishing the GN Publishing brand among clients and… Show more Business development for the Gulf News: Aquarius, Friday and Entertainment plus(now sceen) Focus special reports, identifying market opportunities. 2. Monitoring competitors’ activities and forecasting projected business. 3. Identifying key/institutional accounts and strategically secure profitable business. 4. Researching and finalizing editorial content, coordinating all aspects of the report and managing timelines. 5. Establishing the GN Publishing brand among clients and advertising agencies. 6. Achieving desired results within pre-determined time frames. 7. Analyzing latest marketing campaigns and tracking their media plan for fine tuning of sales & marketing strategies. 8. Managing the entire sales cycle of each publication from researching potential clients to the eventual tie-ups, ad sales and execution, while keeping a close tab on design and editorial layout and distribution of the magazine. 9. Establishing and maintaining excellent rapport with the largest clients and agencies in the region such as Starcom/HAVAS media, Mediaedge, UM7, Bates Pan Gulf , Brand connections, Zenith, OMD, Media com and amongst others, to ensure optimum advertising revenues. Show less Business development for the Gulf News: Aquarius, Friday and Entertainment plus(now sceen) Focus special reports, identifying market opportunities. 2. Monitoring competitors’ activities and forecasting projected business. 3. Identifying key/institutional accounts and strategically secure profitable business. 4. Researching and finalizing editorial content, coordinating all aspects of the report and managing timelines. 5. Establishing the GN Publishing brand among clients and… Show more Business development for the Gulf News: Aquarius, Friday and Entertainment plus(now sceen) Focus special reports, identifying market opportunities. 2. Monitoring competitors’ activities and forecasting projected business. 3. Identifying key/institutional accounts and strategically secure profitable business. 4. Researching and finalizing editorial content, coordinating all aspects of the report and managing timelines. 5. Establishing the GN Publishing brand among clients and advertising agencies. 6. Achieving desired results within pre-determined time frames. 7. Analyzing latest marketing campaigns and tracking their media plan for fine tuning of sales & marketing strategies. 8. Managing the entire sales cycle of each publication from researching potential clients to the eventual tie-ups, ad sales and execution, while keeping a close tab on design and editorial layout and distribution of the magazine. 9. Establishing and maintaining excellent rapport with the largest clients and agencies in the region such as Starcom/HAVAS media, Mediaedge, UM7, Bates Pan Gulf , Brand connections, Zenith, OMD, Media com and amongst others, to ensure optimum advertising revenues. Show less

    • United States
    • Online Audio and Video Media
    • Media Account Executive
      • Sep 2001 - Dec 2002

Education

  • Massachusetts Institute of Technology and Columbia University-BOSTON, USA
    PGDD, Digital Transformation
    2013 - 2014
  • National Institute of Information Technology
    Diploma in Software coding and programming, Coding in Cobol and Java script
    1991 - 2012
  • Bhartiya Vidya Bhavan Institute of Management Science 129
    Master of Business Administration - MBA, Business Administration, International business, Management and Operations
    1992 - 2014
  • Max Mueller Bhavan
    Diploma in German Language, German Language and Literature
    1991 - 1991
  • Jesus and Mary College
    Economics, Distinction in Commercial art and painting
  • Lady Irwin College
    Master of Business Administration (M.B.A.), Business/Managerial Economics
  • Lady Irwin School
    Senior Secondry school, Business/Managerial Economics
  • EMERITUS
    PGDDB, Digital Transformation
    2019 - 2020

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