Founder & Data Analytics Expert

• Jun 2022 - Present

After working with many clients in agency and as a freelancer on their analytics strategy, I founded Gleez, a data marketing and RGPD consulting agency. Its main objective is to assist companies in the collection, analysis, transformation and activation of their marketing data while respecting the data protection rights of their consumers. Our most requested expertise: **Data Collection**. GA4 migration with new tracking, installation of alternatives to Google Analytics like Matomo, installation of UX optimization tools like Hotjar or Microsoft Clarity. **RGPD compliance** Installation and setup of coookie banner (CMP) with Onetrust, Didomi, CookieBot, SirData. **Analysis** Creation of digital performance analysis dashboards (analytics, SEA, SEO) with Looker Studio, Tableau, Power BI. **Activation** CRO project management, A/B test on the consent banner. We work together ? Contact me on LinkedIn! Show less

Digital Analytics Consultant

• Feb 2022 - Present

Digital Analytics Consultant - Experte Tracking

• Jan 2020 - Jan 2022

Digital Analytics Consultant

• Sep 2019 - Jan 2022

-- DATA COLLECTION -- • Audited and set up tools for the data marketing ecosystem (Google Analytics, Tag Management System), • Build the measurement plan and taggjng plan based on business / marketing needs, • Controlled quality of tracking implementation and supported technical teams in the implementation, • Supported GDPR, deployed and configuration of Consent Management Platform (CookieBot, Didomi, Onetrust), • Implemented and configured media tags and UX tools. -- DATA ANALYSIS -- • Analysed digital performance: monitoring the performance of acquisition campaigns, audience analysis, strategic recommendations to management divisions, • Automated analyzes: framing of needs, configuration and restitution of data visualization tools (DataStudio). -- PROJECT MANAGEMENT -- • Managed end-to-end data analytics projects (audit, collection, activation), • Supported developers on the tag implementation and bug resolution phases, • Advised executives on the strategic organization of the analytics division, • Trained marketing teams (analytical and UX tools) and documentation, • Trained and supervised interns and junior consultants. -- BUSINESS DEVELOPMENT -- • Listeng to client's needs, • Technology watch, • Business proposal. Part time missions: • FFR, • Microsoft, • Euler Hermes, • Ladurée, • Célio, • Autodistribution, • Agriconomie (March 2020 - March 2021), • Groupe Lefebvre formation (lead of the mission since April 2020). Full time missions : • PSA - Citroën (4 months) • Biogen (since January 2020) Show less

Junior Digital Project Manager

• Sep 2018 - Feb 2019

• Conducted a market analysis, recommended strategic action to improve the positioning of the new seismic software in the Oil & Gas industry and implemented the action plan. • Developed and led the LinkedIn advertising campaign. • Created and produced advertisment videos for social networks and customers using After Effects. • Intellectual property law: filed the company and product trademarks with USPTO. • Conducted a market analysis, recommended strategic action to improve the positioning of the new seismic software in the Oil & Gas industry and implemented the action plan. • Developed and led the LinkedIn advertising campaign. • Created and produced advertisment videos for social networks and customers using After Effects. • Intellectual property law: filed the company and product trademarks with USPTO.

Operational Risk Analyst - Global Market

• Feb 2018 - Aug 2018

• Developed and implemented KPIs via the exploitation of the historical incidents database; • Participated in updating management tools, proposed and created new monitoring tools; • Participated in the coordination of Governance and Risk management meetings; • Contributed to the animation of the network: permanent contact with international teams Metiers and Function of CIB-Global Markets; • Contributed to the excercises of independant control testing: reviewed and controlled historical incidents. Show less

Assistant Project Manager

• May 2016 - Sep 2016

• Developed and implemented the internal reorganization project and updated SAP: created KPIs, checked data availability, reporting, performed support effectiveness tests; • Assisted in piloting and planned cost centers as well as carried out communication support on actions with transversal actors: created KAIs, data collection, developed the user guide of indicators, analyzed feedback and adjusted measurement parameters. • Developed and implemented the internal reorganization project and updated SAP: created KPIs, checked data availability, reporting, performed support effectiveness tests; • Assisted in piloting and planned cost centers as well as carried out communication support on actions with transversal actors: created KAIs, data collection, developed the user guide of indicators, analyzed feedback and adjusted measurement parameters.

Sales Representative

• Jun 2014 - Jul 2014