Experience

Santa Cruz Nutritionals

• United States
• Food and Beverage Manufacturing
• 1 - 100 Employee

• National Sales Manager

  • Feb 2020 - Present



First Quality Enterprises

• Sales Ambassador - (Target & Supervalu)

  • Sep 2014 - Jan 2020



ARYZTA LLC

• National Account Manager - Target & Supervalu

  • Oct 2013 - Aug 2014

  Business – Midwest customers including Target, Supervalu, and Jewel• Execute and deliver profitable volume for Aryzta portfolios (including LaBrea Bakery, Otis Spunkmeyer, Great Kitchens, Fresh Start Bakery, Cuisine de France)• Lead, train and manage multiple Broker Partners • Develop business plans by Customer while working cross-functionally to meet Customer and Corporate objectives, while staying within budget• Responsible for all Sales Controllables– Assortment, Pricing, Shelving, and Merchandising• Prepare and execute all communications with Aryzta Corporate including Forecasting Volume• Represent Aryzta at tradeshows and at in store events such as new store openings• Lead Aryzta organization customer Top-to-Top meetings



HJ Heinz

• France
• Food and Beverage Manufacturing
• 1 - 100 Employee

• Region Sales Manager - Supervalu Wholesale

  • Aug 2011 - Aug 2013

  Business – Supervalu Independents ($70 Million in Sales)• Executed and delivered profitable volume for Heinz Frozen and Heinz Dry portfolios• Drove volume results while managing Trade Funds ($18 Million), balancing to zero, and deliver Merchandising Plans to meet both Customer and Corporate objectives• Lead and managed 6 Broker Partners• Responsible for all Sales Controllables at Supervalu Wholesale – Assortment, Pricing, Shelving, and Merchandising• Sold in 9 New Items (with no slotting support) and achieved desired ACV Objectives• Executed Heinz Corporate Events flawlessly by delivering Case Volume, meeting Customer objectives, and adhered to Fund Balance Guidelines for all Ketchup events, Gravy Season, Frozen Food Month, Holiday Snacks, and Heinz All About Family• Prepared and executed all communications with Heinz Corporate including Forecasting Volume• Developed and sold incremental program ideas to customer in order to drive supplemental volume, gain alignment with Corporate, and execute within Trade Guidelines• Negotiated numerous brand challenges with Customer including but not limited to price increases on numerous brands, brand packaging changes all the while minimizing conversion fees• Negotiated Customer Corporate Agreement at Region and Headquarter levels• Lead Heinz organization through customer Top-to-Top meetings at Regions, Independents and SV Corporate

• Category Development

  • Jun 2009 - Jul 2011

  Business – Classico Pasta Sauce ($263 Million in Sales)• Key conduit between Field Sales and internal team for Heinz Sales initiatives. • Developed a recommended strategy, and executed Consumer Value Program for Brand (totaling $11 Million), that drove topline sales, shares, and increased velocities to protect / grow distribution. • Pioneered new initiative for company by managing and implementing a Customization process for Brand, and managing multiple projects with cross-functional partners. • Developed new Trade and Merchandising Strategy on Brand by selling in concept to corporate leadership. • Participated in Mentorship Program, owning all Heinz Dry planning for Price Chopper. Worked with Broker to develop Customer Plans, and delivered presentation to Customer to grow Volume by 4%, and reduce Trade Spend. • Developed and launched new initiatives (Value Size, Pizza Sauce, and Light Alfredo), and achieved distribution ACV objectives. • Leadership with Field Planning Trade and Merchandising strategies (Customers and Geographies), while maximizing available Tool capabilities (RPM, Siebel, Nielsen).

• Customer Sales Manager - Kroger

  • May 2007 - May 2009

  Business – Heinz Consumer Products (5 Kroger Divisions totaling $79 Million in Sales)• Responsible for volume achievement and share growth within Kroger Divisions (Great Lakes, Central, Frys, Southwest, Dillons). • Gained new product distribution. • Partnered with Division Category Managers to maximize merchandising and pricing efforts. • Collaborated with Brokers within market to drive shelving and distribution efficiencies.• Communicated feedback and provided recommendations to Team Headquarters to win within Division/Market.

• Category Manager - Safeway

  • Nov 2005 - Apr 2007

  Business – Frozen Meals, Frozen Potatoes, Frozen Snacks (totaling $77 Million in Sales)• SCOP Vendor Partner in Frozen Potatoes and secured Frozen Snacks Partnership. • Built forecasts and plans in Heinz trade management system (Siebel). • Created and delivered presentations to Customer (Business Reviews, Category Overviews, New Item Initiatives, Promotion Analysis, Pricing Recommendations, and Distribution / SKU Assortments).



Unilever

• United Kingdom
• Manufacturing
• 700 & Above Employee

• Category Development

  • Apr 2002 - Oct 2005

  Business – Hair Care, Anti-Perspirant Deodorant, Skin Care• SCOP Vendor Partner in Hair. Lead Analyst on Team. • Provided recommendations to business (Product Distribution, Placement on Planograms, Everyday/Promoted Pricing, and Promotional Depth / Frequency).• Strengthened partnership in AP/Deo and won SCOP Category Partnership. Business – Hair Care, Anti-Perspirant Deodorant, Skin Care• SCOP Vendor Partner in Hair. Lead Analyst on Team. • Provided recommendations to business (Product Distribution, Placement on Planograms, Everyday/Promoted Pricing, and Promotional Depth / Frequency).• Strengthened partnership in AP/Deo and won SCOP Category Partnership.

• Analyst

  • 2001 - 2002



Market Growth Resources

• Spain

• Client Manager

  • 1998 - 2001