Ruth Bowerman
Media Executive at The IRONMAN Group Oceania- Claim this Profile
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Experience
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The IRONMAN Group Oceania
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Australia
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Spectator Sports
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1 - 100 Employee
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Media Executive
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Sep 2021 - Present
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Athletics New Zealand
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New Zealand
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Spectator Sports
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1 - 100 Employee
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Events & Marketing Coordinator
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Apr 2021 - Sep 2021
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Interim Communications Manager
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May 2021 - Aug 2021
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Communications & Marketing Coordinator
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Sep 2020 - Mar 2021
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King Creative Media
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Australia
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Advertising Services
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1 - 100 Employee
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Public Relations Manager
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Mar 2021 - Sep 2021
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Promote PR
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United Kingdom
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Travel Arrangements
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1 - 100 Employee
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Account Manager
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Mar 2018 - Nov 2019
In this role, I managed Account Executives and served as an Account Lead for a number of clients including England Rugby, England Hockey, London FA, TRX, and Mizuno. I orchestrated media events, including on-the-day talent management, created press materials, and supervised the end-to-end campaign and project management activities. I also crafted social media and PR schemes in addition to drafting briefs for external firms, and administering crisis communication systems.Some key achievements include:• Spearheading media outreach for London FA’s successful London Leopards campaign, a four-year project targeted at obtaining 1K seven to eleven aged girls as well as 100 new female coaches across London.- Receiving extensive media coverage from BBC London, ITV London, Evening Standard, and The Guardian after launching campaign at Wembley. - Contributing towards quadrupling London FA’s year one procurement of coaching applications with total of 105 candidates. Show less
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Junior Account Manager
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Oct 2017 - Mar 2018
Managing several key accounts including British Rowing, England Hockey, London FA, Premiership Rugby, The Climbing Hangar, Women’s Sport Trust
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Senior Account Executive
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Mar 2017 - Sep 2017
In this role I coordinated the daily media relation operations, influencer engagement activities, and social media content calendars. I proffered PR support on various client portfolios including England Athletics, The Gym Group, Les Mills, British Rowing, and Wattbike.Some key achievements include:• Winning the CIPR Gold Award for our RunTogether campaign with England Athletics.- Collaborating on the execution of England Athletics' RunTogether campaign with a registration target of 6K participants which sought to promote regular running habits in adults, specifically women.- Producing media coverage of 119 pieces, 351M opportunities to reach audiences as well as a total of 24.5K sign-ups. Show less
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Account Executive
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Jun 2016 - Mar 2017
Delivering PR support to a portfolio of clients including England Athletics, England Rugby, Les Mills, Life Fitness, The Gym Group.
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Cancer Research UK
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United Kingdom
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Research Services
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1 - 100 Employee
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Events Marketing Intern
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Jan 2016 - May 2016
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Arthaus (Visual Communications)
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United Kingdom
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Graphic Design
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1 - 100 Employee
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Social Media Intern
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Nov 2015 - Dec 2015
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Event Coordinator
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Jun 2015 - Sep 2015
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University of Exeter
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United Kingdom
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Higher Education
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700 & Above Employee
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Student
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Sep 2012 - Jun 2015
2:1 achieved in BA History & Politics 2:1 achieved in BA History & Politics
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Education
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University of Exeter
Bachelor’s Degree, History and Politics -
St. Crispins School, Wokingham